Growth Marketing & Customer Experience Manager
Resume:
Career Snapshot
Driven, data-oriented marketing and brand experience leader. Eager for a new opportunity to apply proven growth strategies alongside a powerhouse team. Special interest in research & analytics, generative AI, using content marketing to achieve bottom-line organizational objectives, and building thought leadership through public relations & earned media opportunities. Willing to travel. BRIANNA
LANGLEY
adz1lg@r.postjobfree.com
https://brilangleyhenderson.medium.com/
https://www.linkedin.com/in/brianna-langley/
GROWTH MARKETING
CUSTOMER EXPERIENCE
PUBLIC RELATIONS
PROJECT MANAGEMENT
CONTACT
WORK EXPERIENCE
REFERENCES EDUCATION ACHIEVEMENTS
MARKETING & CUSTOMER EXPERIENCE MANAGER
WASTE CONNECTIONS - 3RD LARGEST WASTE AND RECYCLING COMPANY IN NORTH AMERICA
2021 TO PRESENT
My current role, which I successfully built and replicated for the company from the ground up, involves developing and monitoring marketing and content strategies to ensure optimized interactions with prospects at every major touch-point. I analyze customer data to identify opportunities for improving stakeholder communications at every level of their journey.
I also oversee the establishment of communication channels through which customers can engage with our brand, and vice versa. See list of achievements at the bottom of this page. SKILLS & PROFICIENCIES
ADOBE CREATIVE CLOUD
GOOGLE SUITE (INCLUDING GOOGLE
ANALYTICS)
GENERATIVE AI
SALESFORCE
TABLEAU
WEBSITE DEVELOPMENT
LIGHT HTML EXPERIENCE
PROCESS ENGINEERING
BRAND DEVELOPMENT &
PROMOTION
COPYWRITING & PUBLIC SPEAKING
TEAM LEADERSHIP
MARSHALL
UNIVERSITY
MASTER'S DEGREE IN
BUSINESS ADMINISTRATION &
MANAGEMENT
2022 - CURRENT
CURRENT ROLE
200% increase in mobile app
customer adoption in just 2 years.
460% increase in recurring
revenue from our online storefront
in the first 2 years.
100% increase in website traffic
and brand visibility in the first 2
years.
Launched and implemented new
technologies to assist our contact
centers with time management,
including developing an all-in-one
digital dashboard for contact
agents and providing automation
and instant messaging chat
services in order to streamline our
frontline employee workflow. In
total, these efforts have saved our
contact agents approximately
20,000 working minutes per year.
INBOUND MARKETING - HUBSPOT
CERTIFIED
Jamaica
Romania
Chile
LIPSCOMB
UNIVERSITY
BACHELOR'S DEGREE IN
JOURNALISM & NEW MEDIA,
WITH DOUBLE MAJOR IN
INTERNATIONAL AFFAIRS
2012 - 2016
Consistent Dean's Lister
Civil Rights Room Fellow for Nashville
Main Public Library
Television News Producer for
Lumination Network
Wrote Senior Thesis (10,000+ words)
on the impact of European Soviet
occupation
Presenter at Lipscomb University’s
Student Scholars Symposium: 2016
Awarded 3rd Best Collegiate News
Writer in the region at Southeast
Journalism Conference
GPA: 3.92
MEDIA RELATIONS & PR MANAGER
RIPLEY PR - PROMOTED WITHIN FIRST 6 MONTHS
2019 - 2020
Wrote and distributed numerous press releases per month for 40-50 client accounts at a time. Proficient in media relations – developed and maintained key relationships with members of the press, as well as pitched and secured around 45-60 earned media opportunities for clients on a monthly basis.
Developed extensive progress reports regularly using Excel and Google Analytics for all client accounts.
MARKETING EDITOR
TEAM - PROMOTED WITHIN FIRST YEAR
2017 - 2019
Interviewer and copywriter for both print and online marketing materials - achieved a 10% increase in email marketing CTR within first year. In-house travel photographer to TEAM sites in 6 countries: Lesotho, South Africa, Swaziland, the Philippines, Czech Republic and Germany.
Other duties: Creating a comprehensive monthly project portfolio in Adobe InDesign, creating and monitoring social campaigns, writing and publishing 2 blog posts per month, and crafting quarterly donor newsletters using brand storytelling techniques. TOM CARRIGAN
CHIEF REVENUE OFFIVER
AMANDA GREEVER
SENIOR BRAND MANAGER
HENDERSON
EXTENSIVE INTERCULTURAL
EXPERIENCE - LIVED ABROAD FOR 4
OR MORE MONTHS IN:
BETHANY DUVAL
SENIOR COPY EDITOR
JACOB EISENBERG
DIRECTOR OF MARKETING -
FORMER PR CLIENT
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