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Event & Business Management

Palm Coast, FL
September 28, 2023

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Renae Ann

Flagler Beach, FL ***** 904-***-****

Renae Ann LinkedIn

Event Management – Operations and Project Leadership – Organizational Development Corporate Event Planning Business Management Team Leadership Budget Management PROFESSIONAL SUMMARY

Customer-centric, results-oriented, and growth-focused professional with significant experience in event management, sales and marketing, real estate/mortgage business, and customer service. Impressive track record of leading and supporting marketing and event teams in managing successful, memorable events to drive sales/revenue and business growth. Adroit at promoting and selling the company’s products/services by coordinating private events and facility rentals for clients to meet/exceed client expectations.

Corporate Event Management: Demonstrated excellence in overseeing and managing event portfolios, including corporate conferences, trade shows, product launches, and social gatherings, in close liaison with key clients, vendors, and partners.

Brand Product Promotion: Skilled at collaborating with departments to develop innovative programs, marketing strategies, and outreach initiatives to attract targeted audiences/customers and ensure continued business growth and sustainability.

Customer Service Excellence: Proven expertise in directing all aspects of event management for high-value clients, including coordinating logistics, managing budgets, and supervising event staff to deliver exceptional services to the event attendees. CORE COMPETENCIES

Event Planning and Management

Project and Program Leadership

Budget and Cost Management

Event Promotion and Marketing

Team Leadership and Management

Sales and Business Development

Event Logistics and Operations

Product Sales and Marketing

Client Relationship Management

Contract Review and Negotiation

Revenue and Profit Management

Digital Marketing Campaigns

Vendor and Supplier Management

Decor and Theme Development

Business Process Improvement


Museum of Arts & Sciences, Daytona Beach, FL June 2022 – June 2023 Assistant Director of Sales and Events

Directed the museum’s rental events and non-educational social programs for key clients in close collaboration with the rental manager, event assistant, vendors, and department staff to present the museum in the best possible light. Managed 2 direct reports, oversaw general operations, led specialized projects and programs, and worked with cross-functional teams to implement events.

Maximized the number of museum rental events/programs from 90 to 150 in a year by fostering trustworthy relationships with clients/colleagues and selling the museum rental events with a focus on providing exceptional services to key clients.

Developed innovative ideas for planning, executing, and managing all museum non-educational social events with catering elements to optimize the current offerings of public/member programs, attract a wider audience, and increase revenue.

Formulated and implemented long-range, strategic marketing plans for multiple events while collaborating with vendors and clients/presenters/entertainers to create positive experiences for event visitors/attendees and ensure client satisfaction.

Confirmed the cost-effective completion of multiple events by implementing the departmental budget, purchases, tracks, and expenses to keep special events within the budget limits and support the financial/business objectives.

Maintained yearly schedule of all events at the museum while promptly responding to facility rental inquiries and following up on each occasion, including briefings, minutes, thank you letters, and invoicing to ensure memorable experiences. PrimeLending, A PlainsCapital Company, Daytona Beach, FL January 2022 – June 2022 Mortgage Loan Originator

Oversaw office/non-manual and business operations by simplifying and optimizing the mortgage loan application and approval process in close liaison with the branch/production manager to understand and meet client requirements. Acted as a trusted mortgage advisor for promoting the company’s products and services to the client base of existing/potential clients, realtors, builders, and bank officers.

Originated mortgage loans by promoting and selling mortgage loan-related products/services to meet the company's minimum production standards, involving funding at least three loan units per month to drive sales/business growth.

Reviewed the information on the customer’s income, assets, investments, and debts and developed customized solutions for clients by fostering strong, long-term relationships with realtors, bank officers, builders, and home sales representatives.

Effectively managed the loan process from application to closing by monitoring customer interaction and interfacing with different parties involved in the loan transaction, such as borrowers, real estate agents, appraisers, and title companies.

Consulted with borrowers in choosing the right mortgage package and completing loan applications by checking/submitting loan documents to lenders for processing/approval to help borrowers move through the mortgage application process.

Strategically advised key clients on the advantages/disadvantages of loan products and suggested suitable financial products by evaluating the company’s mortgage loan products/services best to meet the customer’s needs/financial circumstances. Renae Ann

Mutual of Omaha Mortgage, Ormond Beach, FL February 2021 – January 2022 Mortgage Loan Originator

Educated key clients about mortgage options, interest rates, terms, and repayment plans while serving as a mortgage loan advisor to assist individuals in choosing the right mortgage loan programs to purchase and refinance homes. Performed thorough review of financial documents, such as income statements, credit reports, and employment history, to assess the eligibility for mortgage loans.

Optimized the process of originating mortgage loans by assessing the borrower's financial situation, collecting all necessary documentation, and explaining the application requirements to determine loan eligibility and complete loan applications.

Successfully completed loan applications of clients by facilitating the mortgage approval process to help clients secure home loans in conjunction with underwriters, appraisers, and mortgage loan professionals to ensure efficient transactions.

Expanded business opportunities and increased mortgage transactions by cultivating positive, long-term relationships with real estate agents, builders, and industry professionals to build a solid network and create a robust pipeline of leads.

Estimated the mortgage's interest rate and related pricing by evaluating the client's financial situation, such as credit reports, assets, and tax returns and offered effective recommendations in close liaison with mortgage agents and underwriters.

Addressed complex concerns/issues and facilitated smooth/successful mortgage loan closing by providing effective guidance and services to borrowers through the mortgage application process to meet and exceed the financial needs of key clients. Motto Mortgage, Daytona Beach, FL July 2020 – February 2021 Mortgage Loan Originator

Interacted with clients to understand financial situations, goals, and preferences by gathering the necessary documentation, assessing creditworthiness, and recommending suitable loan options. Managed the mortgage process and client access to mortgage financing by leading all aspects of completing the loan applications by explaining mortgage loan terms/conditions as per the financial regulations.

Consistently closed many mortgage loans and achieved high loan origination volumes by effectively assisting key clients in securing home financing in coordination with real estate agents and builders to generate new sales/business.

Elevated customer satisfaction and retention by providing remarkable services to clients throughout the mortgage process, building trusting, long-term relationships with clients, and ensuring a smooth and timely mortgage approval process.

Surpassed sales targets and goals by overseeing obtaining mortgage loans for individuals/businesses seeking to purchase/refinance properties to generate leads, convert prospects into clients, and drive sales/revenue growth.

Connected prospective clients/borrowers to mortgage banking institutions to network with loan applicants in coordination with real estate professionals, including agents, brokers, and building contractors.

Introduced and developed different loan options by analyzing the client’s financial data, providing guidance on interest rates, loan terms, and repayment options, and matching with suitable mortgage programs to meet the client's financial needs. Re/Max Signature - Marina Grande on The Halifax, Daytona Beach, FL February 2019 – July 2020 Marketing and Event Coordinator

Coordinated the overall marketing efforts in creating and implementing marketing campaigns to attract potential buyers and generate leads while highlighting the property's unique features, amenities, and benefits to capture clients' interest. Planned and organized marketing events to showcase the property to potential buyers and real estate professionals to generate interest and drive sales growth.

Scheduled, organized, and managed property promotional events, open houses, and networking opportunities with a focus on creating a positive/engaging experience for potential buyers to increase property interest and achieve sales targets.

Promoted the brand image by developing creative marketing materials, maintaining consistent messaging, and establishing a cohesive visual identity to attract potential buyers and position the brand as a desirable/luxurious residential community.

Conducted detailed market research to understand the target audience, analyze the competition, and identify market trends; provided strategic insights to sales/marketing teams to make informed decisions and improve marketing campaigns.

Increased sales of properties through advertising and marketing of new listings and open houses by building and executing multiple marketing campaigns to help expand the real estate brand in close liaison with real estate agent teams.

Cultivated long-term relationships with clients, real estate agents, and stakeholders for generating referrals and new leads; assisted the sales and marketing team in creating and providing marketing materials to support property promotional efforts. ADDITIONAL EXPERIENCE

Marketing and Event Manager, BurgerIM Franchising, Ormond Beach, FL, August 2017 – January 2019 Event Planner, Rovia LLC/Worldventures, Plano, TX, July 2015 – August 2017 Travel Professional, Family Fun Travels, Frisco, TX, February 2014 – July 2015 Business Development Manager, AmeriSpec Inspection Services, Jacksonville, FL, February 2012 – January 2014 Co-Owner/Marketing & Event Manager, Phoenix Café, Abbeville, SC, August 2007 – January 2012 Flight Attendant, Delta Air Lines, Atlanta, GA, July 1999 – July 2007 EDUCATION

Business, Management, Marketing, and Related Support Services, The Ohio State University Renae Ann

Associate’s Degree, Liberal Arts – Marketing, Columbus State Community College LICENSES & CERTIFICATIONS

ServSafe Manager, March 2018 to June 2028

Mortgage Loan Originator - NMLS Licensing, 1962866, 2019 – 2022 AFFILIATIONS

Former Board of Directors – Secretary, Holly Hill Chamber of Commerce Former Ambassador, Ormond Beach Chamber of Commerce ADDITIONAL SKILLS

Customer Relationship Management (CRM), Social Tables, Clover POS, Microsoft Office Suite, Asana, Salesforce

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