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Social Media Communications Manager

September 28, 2023

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MARTI OSTRANDER (507-****-**** / Linkedin


Focused on establishing a strong foundation on Communications; a committed and well experienced Director of Strategic Communications with more than 25 years of repeated success through long-range strategy development and negotiations. Talent for launching campaigns and programs that generate positive attention, with technical expertise in Corporate Communications, Internal Communications, Communication for Development, Branding, Budget Planning, Negotiation, and Corporate Social Responsibility. Forges solid relationships with partners –media, private sector, government, NGOs, commercial- to develop opportunities and work together for a cause.

Highlights of Expertise

Strategic & Tactical Development

Traditional / Digital Media

Awareness & Visibility

Diversity, Equity & Inclusion

Operations / Budget Management

Branding / Public Relations

Process Redesign / Change Management

Sustainability Focus

Professional Experience

TETRA PAK, Panama City, Panama Market Company Head of Communications

(May 2020 – Present)

Communications Manager for 25 countries. Internal and External Communications, with a focus on Sustainability and Food Protection.

Develop and implement integral communication strategies in English and Spanish, including more than 20 countries.

Manage Communications and Social Media agencies, and all content, including local and global.

Manage Internal, External, Corporate, and Crisis Communications

THE PEW CHARITABLE TRUST, Washington DC, USA Communications Manager

(October 2017 – May 2020)

Responsible for Communications coordination and strategy with Program Managers, promoting campaign efforts, informing key audiences, and advancing the Pew Brand.

Develop and implement integral communication strategies, with supportive key messaging, to effectively communicate Pew’s work and messages.

Manage the creation, development, and implementation of effective media strategies that contribute to positive media coverage in new and creative ways, monitoring and tracking the coverage.

Write and edit communications materials such as fact sheets, articles, policy briefs, brochures, for public dissemination, as well as for multimedia designs, websites and social media.

PLAN INTERNATIONAL, Regional Office, Panama Regional Communications Manager

(August 2011 – September 2017)

Provide executive-level leadership for the Regional Office for Latin America and the Caribbean of this non-profit organization tasked with improving the lives of children, especially girls, full accountability for the Regional Communications Strategy and Action Plan, and the Regional Strategic Framework for Latin America.

Created and maintained the global identity based on measurable successes.

Internal communications: managed opportunities to raise the profile of the Latin American Region within Headquarters (United Kingdom), and other National Offices; focus in Equity & Inclusion.

Negotiated with national and local governments, donors, providers, commercial partners, NGOs for a cause.

Managed a network / unit, in-house and abroad. KPI management in a business unit, and as a region.

Sought out media partners through networking, direct contact and news releases, and provided information through case studies, media campaigns, and organized field visits.

Established tangible and digital media presence including press/information kits, news releases, news materials, feature stories and fact sheets on organizational programs and initiatives, and collaborated with the Resource Mobilization, Advocacy, and Programs team to promote socially responsible communications.

Partnered with other NGOs and global corporations to drive a message consistent with organizational goals.

Communications during Emergencies and Crisis, in country and as Information Management.

UNICEF, Panama Country Office, PANAMA Communications Specialist

(January 2007 – August 2011)

Spearheaded and managed the Office Communication Strategy to include traditional and digital media and succeeded in bringing awareness to children’s issues in the region for a multitude of development issues.

Monitored public perception of children’s rights in person-to-person communications and local media arms and recommended appropriate communications as part of the long-term strategy.

Utilized outside the box methodologies, including photo contests and youth art exhibitions, which drew attention from local and international media.

Negotiated partnerships with the Private Sector in order to encourage donations, and support Communication and Adolescent participation (focus on communication for development, community empowerment).

Brought attention to vanguard social development programs in Education, Sports for Development, Social Mobilization and Excluded Populations.

Commission, manage and create materials/advertisement to generate brand awareness within the region, and within the UNICEF network of offices (Regional Office, Headquarters)

GRUPO BANISTMO, PANAMA Corporate Communications Manager

(May 2005 – January 2007)

Manager of the Corporate Communications area of Grupo Banistmo, a financial conglomerate with offices in Colombia, Panama, Costa Rica, Nicaragua, Honduras, Bahamas and El Salvador.

Developed and fostered the corporate communication strategy in order to maintain a positive, solid, and responsible image that encouraged customer relationships.

Managed marketing and communication Business Unit, including campaigns, managed media ads, organized events, and wrote speeches for the executives in attendance.

Supervised and achieved all Social Corporate Responsibility goals.


(January 2000 – May 2005)

Served as Editor/Director of the daily Lifestyle section; wrote articles, edited other writings, and assisted other writers with research.

Journalist and Editor.

Developed stories on Environment, Science, Health, Tourism, Archaeology, and Arts.

Produced and uploaded local and international news content for La Prensa Web (, and the Sunday Edition, a pioneer in the times.

Previous experience includes:

Business Editor at El Nuevo Herald (newspaper), Miami, FL.

Public Speaking Professor at Florida State University, Panama Branch;

Editor and Translations Manager at, Miami, FL;

Caribbean Correspondent, US ARMY South, Ft. Clayton, Panama

Education & Credentials

Master in Liberal Arts (MA) / Information Science: Visual Journalism and Spanish focused on Editorial Design

Universidad de Navarra, Pamplona, Spain - 1997

Bachelor of Science (BS), Mass Communications: Journalism, with minor in English

Florida International University, Miami, Florida – 1993

Other Education:

Planting Equality: Getting it Right for Girls and Boys, Plan International, 2012

Communications for Development- Cairo, Egypt, 2010.

Communications in Emergencies / Disasters / UN Security Training, 2009.

Train the Trainer, Corporate Partnerships, UN – University of Turin, Italy, 2008.

Evidence Based Policy Analysis to Deliver Results for Children Graduate– University of Maastricht, School of Governance, The Netherlands, 2007.

Corporate Social Responsibility, Universidad de Monterrey, México, 2006.

Writing for Businesses, University of Pennsylvania, 1996.

Others: Gender Based Training, Project Management,

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