Richard Sanford

***** ***** *****

Valencia, CA *1355

916-***-**** adz0y7@r.postjobfree.com

CAREER SUMMARY

Mr. Sanford is pursuing a position in the Sales Department with a respected Dealership. Mr. Sanford started and funded an Automotive Dealership focusing on the Used Car Market across Audi, Toyota, Honda and Chevrolet products. This required finding the appropriate dealership site and securing all Los Angeles County Zoning permits along with forming a company, Cars4Fun, under the VIS Corporation. The auto business began in January 2003 and was successful in delivering revenue until March 2008. Mr. Sanford has an extensive automobile knowledge and experience base with repairs and parts management. He is familiar with the labor rate models and parts pricing strategies used by a variety of dealerships across the United States. He is very knowledgeable about the Internet and has a Networking background that is very strong. Mr. Sanford also has a many decade background in the Computer Industry and is familiar with all sorts of computer servers, networks and personal computers and database technology. Mr. Sanford also offers a strong background in Management Consulting with experience in Strategic Planning, Competitive Analysis, Product Management, and Marketing Management with experience across Databases and Communications technologies.

BUSINESS MANAGEMENT EXPERIENCE

Cars4Fun (1/2003 to 3/2008)

Founder

• Cars4Fun specialized in the General Car Market since Mr. Sanford has expertise in selling, repairing and refurbishing all types of Automobiles

• Mr. Sanford has far-reaching understanding of the typical Business Model and Dealer Operations across Domestic and International Automotive Manufacturers

• Through his dealer experience, Mr. Sanford has extensive understanding of working with customers to satisfy their needs and understands automotive financing, leasing, and selling laws and warranties.

• His knowledge includes understanding the design of all computer controlled fuel-injected and normally aspirated engines from low compression four cylinder systems to high performance V8s

• Although he is not a certified mechanic, he could easily become one, since he has extensive knowledge across all engine internals, electrical and wiring systems, smog systems, fuel systems, differential systems, and transmissions. VIS Corporation (6/2002 to 2012)

Founder

• Provided Business Management Consulting Services with an emphasis on Business Strategy, New Product Development, Market Analysis, Marketing Requirements, Competitive Analysis, and Product Positioning along with Tactics (Product Features/ Benefits, Channels, Pricing, Branding, Marketing Communications) and Sales Training.

• Provided new start-ups experiential insights to ensure their Business Models, Directions and Implementations were sufficient to drive new business development

• Leveraged extensive Information Technology Background across Data Warehousing, Network Design, Software Development, Software Testing and Project Management to offer Cross-Domain (Business and IT) Solutions

• Developed Integrated Business Strategy and Information Technology Roadmap that incorporates extensive detail Calvista (January 2012 to Present)

Director

Offering Business Management Consulting Services to Small to Medium-sized Organizations across Strategic and Tactical Product Management and Marketing Management.

Providing Business Management Consulting including all levels of Strategic, Tactical and Sales Marketing. with the broad range of Product Management and Marketing Tools in my toolbox, I have the ability to walk into any business situation and ask the right questions about the Planning and Execution of the organization. IBM Global Services (7/2000 to 6/2002)

Principal Consultant

• Promoted into IBM Global Services National Networking Consulting Practice from a successful Regional Position

• Worked to confirm comprehensive understanding of Business Strategy Consulting and IT Strategy Formulation

• Concentrated on the Integration of diverse strategies and technologies across web software development, software architectures, data management, server technologies and networking technologies

• Provided management oversight of new account strategy and IT solution development and delivery

• Excellent Understanding of IBM Services and Technologies across E-Business, Knowledge Management, Business Intelligence, Cisco Networking, and Telecommunications

• Well versed in telecommunications including PSTN, Optical, VoIP, Call Centers, Video and Wireless Technologies

• Working with Next Generation Gurus on Web 4.0 Visions Mintaka (9/99 to 7/2000)

Vice President of Marketing

• Successfully Articulated and Implemented the Strategic, Tactical and Operational (STO) Roadmap from scratch with Full Budgetary Responsibility for a Software Tools Company

• Responsible for the Formulation of the Single-User and Multi-User Client Server Software Product Strategy with full Product Management Responsibilities including Engineering-Marketing Processes, Marketing Requirements Documents, and Feature Determination with Multiple Document Interface (MDI) Design

• Provided extensive Market and Competitive Analysis along with Product Positioning across 50 companies

• Responsible for developing Product Pricing, Advertising, Direct Mail, Trade Shows and Product Launch Plans

• Provided extensive Project Planning across Engineering New Product Development, Marketing Management including Strategic, Tactical and Operational processes, Marketing Research including Primary and Secondary Research, New Product Launch Plans and Sales Presentations. Vision Channel (12/96 – 9/99)

Director

• Formed and implemented a Business that deployed Knowledge Management and Networking Consulting Services

• Developed Strategic, Tactical and Operational Business Plans

• Launched a new Web Portal site to Webcast LIVE events across the Internet, something that was revolutionary in 1996

• Achieved “Video across the Internet” Success with live concerts, meetings and new product launches

• Hired and Managed Staff to Achieve Objectives

AT&T / Lucent Technologies (7/95 - 12/96)

Regional Area Manager

• Responsible designing data and telecommunications solutions to Fortune 500 companies in Southern California including all types of multimedia; voice, video and data

• Designed, planned and managed the implementation of major communications networks for Fortune 500 companies including integrated LAN/WAN and Internet environments

• Instituted successful new business start-up efforts from scratch resulting in a multi-million dollar business

• Provided comprehensive training and knowledge in public and private networking technologies including PSTN, ATM, Frame Relay, Ethernet, Internet and Video Conferencing Teradata (9/89 - 7/95)

Strategic Architecture Manager & Product Manager

• Responsible for parallel database system product planning and product management functions for a variety of complex IBM compatible and Unix (Open Systems) products

• Key leader of Teradata’s strategic planning team that developed and implemented strategies with senior executive team resulting in growth from $80 million to over $300 million in 3 years

• Led the development of a ten year Strategic View that formed the basis for the five year Strategic Plan (NCR)

• Wrote Teradata Client Server tools manual for front-end database access with over 50 vendor tools

• Developed comprehensive Product Planning Process that dove-tailed into the product engineering development process

• Managed Industry Analyst relationships for over 5 years

• Excellent understanding of all types of computer systems including Desktop Computers, Symmetrical Multiprocessing and Massively Parallel Systems deployed in Client Sever and Web environments Dataproducts (1984 - 89)

Product Manager and Marketing Manager

• Analyzed, documented and directed comprehensive Strategic and Tactical marketing plans for the IBM compatible printer business with senior executive support

• Provided Financial Evaluations and Directional Recommendations with Investment Requirements and Forecasted Sales

• Full responsibility for the comprehensive management of three new product lines on a worldwide basis. Led the multi-functional development team with participants from Finance, Engineering, Manufacturing and Marketing

• Responsible for New Product Development Process

• Delivered over $10 million in new sales over two year period

• Wrote White Papers, Spoke and Industry Trade Events and Managed Industry Analysts

• Industry Analysts used my comprehensive product/industry forecasts for their clients SALES EXPERIENCE (1976-1984)

Control Data Corporation

• Sold and Leased IBM Compatible Mainframes, Disk Drives and Capacity Planning Software

• Exceeded all Sales Goals

Memorex Corporation

• Sold all sorts of Computer Media including Disks and Computer Tape

• Exceeded all Sales Goals

EDUCATION

• Bachelors of Science in Business Administration in Marketing - San Diego State University

• Graduate Level Experience in Business Strategy & Technology

• Excellent experience in Budgeting across the Marketing Management Domain including all detail

• Well versed in Marketing Statistics, Return-On-Investment Analysis with Financial Projections with IRR and NPV details, and Gross Margin and Net Profit Analysis

• Excellent speaking, presentation and written skills across Microsoft Word, PowerPoint, Excel, and Project REFERENCES

Alan adz0y7@r.postjobfree.com

805-***-****

adz0y7@r.postjobfree.com

360-***-****

adz0y7@r.postjobfree.com

937-***-****

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