Jessica Mason-Veronelli

+1-781-***-**** adz0xg@r.postjobfree.com

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Summary

Talented, focused and creative Marketing Professional, deeply, and widely experienced in developing and executing marketing programs. Innovative team Leader, equally comfortable in cross-functional, entrepreneurial roles and senior- level business relationships. Effectively guide and mentor team members. Act as Ops Manager in the creation of high- end events, programs and products. Strongly developed strategic thinker, never loses sight of the tactical details. Professional Experience

Marketing Manager, Xoft Medical Corporation (A subsidiary of iCAD Medical), Nashua, NH Global downstream marketing leader for the cancer therapy business which includes, skin, brain, breast, and gynecological applications. Developed and executed positioning and market strategy directed at a wide variety of medical professionals. Increased highly qualified leads for skin cancer business 100% from previous year. Established a customized “Hub” that enabled greater communications between West Coast and East Coast offices. Developed and implemented all collateral materials targeting internal Sales teams, partners, and prospective customers.

Launched first Spanish translated marketing materials for the skin cancer business. Executed a revised social media process that allowed the entire marketing team to become more strategic and proactive. Streamlined e-blast messaging to increase conversion rates.

2022-

2023

Associate Marketing Manager, ZOLL Medical Corporation, Chelmsford, MA Following on numerous successes and recognized and promoted by Management for accomplishing work beyond the designated scope. Continued all aspects of early position and became the defacto Product Marketing Manager for all Temperature Management products, a key line of business. Provided tactical product support and training to Sales Teams, often in conjunction with high-stakes customer visits. Developed and execute positioning and market strategy directed at a wide variety of medical professionals. Consistently drove market adoption and enhanced competitive advantage. Led, supervised, and served as Operations Manager for 25+ Conferences annually -- developed every detail from site selection to on-site logistics and execution. Designed and led a series of biomedical engineering Symposia focused on a new business line. The first Symposium resulted in $2M and second Symposium results in

$4.2M in new revenue. Developed and implement all collateral materials targeting internal Clinical and Sales teams as well as existing and potential customers. Acted as liaison and interpreted needs between teams. Cultivated strong relationships within the enterprise and with customers at all levels. 2016-

2021

Marketing Communications Specialist, ZOLL Medical Corporation, Chelmsford, MA Transformed a reactive and minimally effective unit into a proactive, strategic, and focused Marketing Department. Collaborated closely with West Coast office to ensure the implementation of consistent, customer-centered communications. Proposed and gained immediate VP approval for detailed formal communications plans and guided all marketing initiatives. Developed all strategy and design of overall creative marketing design, from inception through to the successful execution of campaigns. Thoroughly re- developed document requirements and set the standard for the entire enterprise internationally. Applied the new templates to all existing and future projects. A significant increase in consistency of style and content resulted, along with a corresponding increase in overall effectiveness. Given the medically sensitive nature of the products, responded quickly and effectively to all customer concerns. Perform all time-sensitive communications, including campaign tracking, monthly lead activity and lead generation, publication of periodic reports and related marketing activities. 2012-

2016

Jessica Mason-Veronelli

+1-781-***-**** adz0xg@r.postjobfree.com

2 of 2

Senior Account Manager, Effective Student Marketing, Inc., Andover, MA Served as liaison for clients and effectively translated needs and desires around branding, messaging, and overall marketing to internal graphics/web development team. Collaborated closely with external vendors to increase lead volume for clients. Conducted a comprehensive evaluation of services used to communicate on behalf of the client. Perceiving significant deficiencies, spearheaded the development of an RFP. Subsequent vendor selection reduced unsubscribe and complaint rates by more than 10% year-on-year. Designed, developed, and implemented a comprehensive workflow process that reduced turnaround time within the Production Department from 2-3 days to 3- 24 hours. Ensured FCC spam regulation compliance for all client electronic communications. 2008-

2012

Education & Professional Development

Executive Certificate - Marketing Strategy, Cornell University, Ithaca, NY Certificate, Miller-Heiman Conceptual Selling & Strategic Selling, Chelmsford, MA Certificate, Dale Carnegie -- Hi-Impact Presentations, Chelmsford, MA 2023

2020

2014

Bachelor of Science, Merrimack College, North Andover, MA

(Business Administration with a concentration in Marketing) 2000