Lorri Ryan

Knoxville, TN *****

adz0th@r.postjobfree.com

+1-865-***-****

To obtain a position working in Tennessee for a competitive organization, using my management and marketing skills obtained from my previous positions to provide growth, leadership and team building and to nurture vital relationships into reliable partnerships. Authorized to work in the US for any employer

Work Experience

Area Transitional Care Marketing Manager

Plainview Healthcare Partners - Knoxville, TN

May 2022 to Present

• Daily development of leads, prospecting, pipelines, referrals to skilled care for 5 buildings

• Attending network groups, events, fairs and meetings and conducting public speaking and community educating.

• Build data bases to track growth and develop monthly and quarterly reports

• Develop Marketing plans for each area of service and conduct operational surveying for success for each building

• Build social media marketing plans and create marketing collateral for each building

• Conduct face to face education, customer surveying, satisfaction reviews, and complaint resolution with referral sources

• Manage marketing budget, credit card expenditures, advertising

• Field direct referrals from prospective referral sources to admission directors and DONs

• Conduct clinical on site patient visits to initiate admissions

• Provide weekly updates of bed availabilty to each hospital in each region

• Conduct qtrly site visits with referral partners to build partnerships Marketing and Business Development Manager

Summit View - Knoxville, TN

April 2021 to June 2022

• Daily development of leads, prospecting, pipelines forbuilding referrals to skilled care, inpatient geriatric behavioral hospital, and physician and pharmacy services.

• Attending network groups, events, fairs and meetings and conducting public speaking and community educating.

• Build data bases to track growth and develop monthly and quarterly reports

• Develop Marketing plans for each area of service and conduct operational surveying for success

• Build social media marketing plans and create marketing collateral

• Conduct face to face education, customer surveying, satisfaction reviews, and complaint resolution with referral sources

• Manage marketing budget, credit card expenditures, advertising

• Increased referrals by more than triple in 10 months. More than doubled the referral base in 5 months Business Development Manager

Five Star Senior Living - Knoxville, TN

February 2019 to April 2021

• Daily development of leads, prospecting and building pipe lines of business utilizing a CRM database

• Weekly business development with outside referral sources as well as attend networking events and meetings, health fairs and vendor opportunities. Public speaking in churches and various clubs. Trackinggrowth data in CRM

• Conduct tours converting prospects to move ins;averaging 7 per month

• Plan external community events for prospecting as well as internal events for referral sources; implemented support groups and Caregiver workshops

• Implemented all sales processes for in house operations with property director, BOM, ED, and DON

• Operate and manage a Marketing budget, Marketing task calendar as well as logging pre post marketing visits

• Coordinate digital and print advertising; carry out branding through social media advertising and create press releases for media marketing

• 2017 to present consistently keeping a 55% and higher monthly inquiry to tour conversion ratio; and 30% andhigher tour to move in conversion. Increased occupancy from 69% to 97% in 5 months. Sales Director

Atria Senior Living - Knoxville, TN

July 2017 to February 2019

• Daily development of leads, prospecting and building pipe lines of business utilizing a CRM database

• Weekly business development with outside referral sources as well as attend networking events and meetings, health fairs and vendor opportunities. Public speaking in churches and various clubs. Trackinggrowth data in CRM

• Conduct tours converting prospects to move ins;averaging 7 per month

• Plan external community events for prospecting as well as internal events for referral sources; implemented support groups and Caregiver workshops

• Implemented all sales processes for in house operations with property director, BOM, ED, and DON

• Operate and manage a Marketing budget, Marketing task calendar as well as logging pre post marketing visits

• Coordinate digital and print advertising; carry out branding through social media advertising and create press releases for media marketing

• 2017 to present consistently keeping a 55% and higher monthly inquiry to tour conversion ratio; and 30% andhigher tour to move in conversion. Increased occupancy from 69% to 97% in 5 months. Senior Sales Marketing Executive

Morning Pointe Senior Living - Knoxville, TN

September 2016 to July 2017

• Daily development of leads, prospecting and building pipe lines of business utilizing a CRM database

• Weekly business development with outside referral sources as well as attend networking events and meetings, health fairs and vendor opportunities. Public speaking in churches and various clubs. Trackinggrowth data in CRM

• Conduct tours converting prospects to move ins;averaging 7 per month

• Plan external community events for prospecting as well as internal events for referral sources; implemented support groups and Caregiver workshops

• Implemented all sales processes for in house operations with property director, BOM, ED, and DON

• Operate and manage a Marketing budget, Marketing task calendar as well as logging pre post marketing visits

• Coordinate digital and print advertising; carry out branding through social media advertising and create press releases for media marketing

• 2017 to present consistently keeping a 55% and higher monthly inquiry to tour conversion ratio; and 30% andhigher tour to move in conversion. Increased occupancy from 69% to 97% in 5 months. Regional Business Development Director

Brookdale senior living

June 1991 to August 2016

Brookdale Senior Living, Regional Business Development Director Central Division

• Establish corporate partnerships with area hospitals and referral sources; assist in increasing the growth of referrals for 8 communities;

• Create quarterly Business Development plans.

• Conduct monthly CEU events as the group facilitator. Hold monthly talking points and educational formats with area Senior centers, church groups or support and family groups.

• Plan and conduct large scale regional events for multi community efforts to drive business from outside sources to the inside.

• Manage a team of 8 Sales Managers and Executive Directors in planning quarterly multi community events; target selection of referrals and conduct quarterly cluster meetings with the team.

• Perform professional surveys and customer service satisfaction issues.

• Keep consistent knowledge of competitors. Attend area networking and elder law meetings as available.

• Compile and log notes and tasks performed in the Brookdale database.

• Travel as required and yearly training as required. Patient Care Rep

Caris Healthcare

University of TN Medical Center Hospice, Patient Services Coordinator

• Market hospice services to 15+ Hospitals, Physicians, Nurses, Physicians Assistants, Nurse Practitioners and other appropriate medical personnel. Conduct monthly education with all appropriate medical personnel. Initiates patient consults as well as inpatient discharge planning from the hospital. Conduct monthly compliance meetings in SNFs, ALFS and keep licensure, liability insurances up to date. Territory of up to 9 counties Follow patient referrals through continuum of care working with Physicians to complete patient goals and carry out Physicians orders.

Senior Account Executive

ProMed Staffing Solutions

• Fully developed client base and all strategies to provide full scale marketing and implementation of same for medical staffing agency.(multi-disciplines included RN, LPN, CNA, XRay tech, PT/OT/TA, Dental assistants/hygienists, Medical receptionists).

Secured/closed contracts with clients and agencies. Marketing/Patient Services Coordinator

Baptist Hospital

• Marketed total range of services for hospital and home health to Physicians, Nurses, Physicians Assistants, Nurse Practitioners and other appropriate medical personnel. Conducted monthly service education for each Home Health Service. 1998 Envision Award and President's Award.

• Τerritory of 7 area hospitals and all medical clinics in 4 counties.

• Followed patient referrals through continuum of care working with Physicians to complete patient goals and Physicians orders.

• Was called on to participate in conducting a long-range research project with Senior Marketing Director on a Senior Adult Day Care/Assisted Living facility venture. Geriatric Assessment Program/Senior Dynamics Unit, Office Manager Office Manager

• Managed West Knoxville Outpatient office

• Registration of patients, charging accounts, scheduling appointments, managing phone lines to include screening calls; filing and compilation of medical charts; other responsibilities as dictated by Physicians. Social Work, Gero/psych units

• Assist MSW with assessments of patients and reviewing charts admitted to unit

• Follow patients and make appropriate discharge plans to nursing homes, assisted living facilities, boarding homes and any other referral agencies needed

• Conduct conferences with families regarding discharge plans

• Chart SW information using SOAP method as necessary. Deputy Clerk

Knox County Clerk

• Maintained working knowledge of all aspects of State Law in Marriage License and Business Tax Departments: issued Marriage License, business license, certified documents and filed state reports/ returns as needed, mailed tax returns by classification. Extensive computer data input.

• Pursued delinquent accounts for collection, and daily collection of taxes; kept daily balance of all money collected.

• Assisted tax inspectors and kept extensive client contact in all aspects of Business Tax.

• Performed duties of Business Tax Supervisor in her absence. House Social Worker

Knoxville Senior House

• Performed all aspects of social work in an assisted living facility for the elderly. Kept up to date confidential records on each resident, completed admissions and transfers

• Conducted public speaking opportunities throughout the state, tours to civic groups and interested clients.

• Worked closely with outside resources in placement, medical, and professional aspects; supervised house employees, student interns from various Colleges and Universities, activities and coordinating of monthly activities

• Made medical emergency decisions.

Keystone Elder Day Care, Program Coordinator

• Responsible for developing, implementing and maintaining ongoing program of creative activities for participants, including creating an Intergenerational Program and conducted training seminars on starting programs across the Southeast.

• Maintained up to date social work records re: behavior, intervention

• Trained and supervised all program assistants, aides and volunteers and assumed responsibility for total program in the absence of Director

• Special articles published in the Oak Ridger News. Education

Bachelor of Science in Knoxville

University of Tennessee - Knoxville, TN

August 1986 to May 1991

Master's degree (partial completion) in Marriage & Family Therapy Liberty University

Skills

• SOAP

• Experience with Children

• Web Services

• Case Management

• Hospice Care

• User Interface (UI)

Certifications and Licenses

none

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