KATHRYN BENDA

adz0l8@r.postjobfree.com 413-***-****

**** ****** **, *******, ** 30030

MARKETING LEADER & DIGITAL STRATEGIST

20+ years of experience creating high-impact marketing campaigns from concept to execution.

Expertise: digital marketing, e-commerce, market research, project management, traditional marketing,

& vendor management. Focus: driving long-term growth, customer leads, & brand awareness.

GYPSUM MANAGEMENT & SUPPLY MAY 2014- SEP 2022

Senior Manager of Digital Marketing

Achievements

Created the first digital transformation roadmap for multibillion-dollar distributor of building

materials & its 35 subsidiary companies

Led the B2B e-commerce initiative generating $60MM in sales, $520MM in payments,

& 32% increase in customer leads

Designed inbound marketing strategy with opt-in emails, web articles, blogs, newsletters, social

media, & leveraged SEO & SEM best practices generating $600K in new customer revenue

Strategic Marketing

Analyzed data from multiple sources to make continuous improvements to the user experience

& digital functionality for ordering, payments, mobile app

Created KPIs, dashboards, & a playbook for the sales team by using metrics, storytelling, & business

use cases

Created editorial & style guides to ensure consistent branding across all marketing channels

Managed a $500K budget, partnered with internal stakeholders, & led a team of writers, graphic

designers, developers, & marketing agencies

FRIENDLY’S JAN 2013 - APR 2014

Manager of Media Marketing

Managed a $12MM budget for media buys to reposition an iconic New England brand with

200+ restaurants in seven states by using newspaper, radio, billboard, social media, & digital ads

Redesigned website, led new CMS implementation, & executed on-page, off-page, local, & technical

SEO strategies to optimize search engine rankings, organic traffic, brand awareness, & sales

AETNA FEB 2012 - NOV 2012

Project Manager

Oversaw $1MM website for the Home Depot account & created articles, blogs, & print collateral

for the employee healthcare benefits portal for 200,000 users in English, Spanish, & French

CONSERVATION SERVICES GROUP SEP 2008 - NOV 2011

Project Manager

Increased website traffic 23%, reduced yearly vendor costs of $50K, & created a cohesive brand identity

with a new logo, corporate website, & marketing material as a certified Energy Star partner

Partnered with sales, engineers, & outside marketing agency to develop customer portals for

key accounts (SoCal Gas Company, Kansas City Power & Light, Tennessee Valley Authority)

THE COCA-COLA COMPANY JUL 1996- AUG 2008

Public Affairs & Communications 2003-2008

Digital Communications Manager

Designed global intranet site for 50K employees & consolidated six division websites (Corp., LA, EU,

NA, Africa, Asia) saving $1MM. Designed editorial process & trained new CMS content contributors

Collaborated with C-suite to create an award-winning social media initiative, the 2004 Olympics in

Athens, Greece & the 2008 Olympics in Beijing, China

Fountain Division & Coke.net 2002-2003

Project Manager

Created employee portal for division leadership & sales toolkit with promotions & product launches

Led content strategy & redesign for Coca-Cola’s first B2B website generating $1MM/month

Walmart Account Team 1996-2001

Global Communications Manager

Designed first customer marketing website for field marketing team & allocated $24MM marketing

funds across 2000 retail stores (Discount & Supercenters)

EXPERIENCE

INDUSTRIES

Construction, Distribution, Energy, Food & Beverage, Healthcare, CPG

SKILLS

Copyediting, Print, Video, Brand Management, Photo Shoots, Creative Direction, Project Management,

Customer Events, Tradeshows

TOOLS

Metrics/Analytics (Google Analytics, Search Console, Semrush), Content Management Systems/CMS (WordPress,

Sitecore, Bloomreach Headless CMS), Search Engine Optimization/SEO (on-site, off-site, technical, & local), Search Engine Marketing/SEM (Google Adwords, Display, Social Media), Email Platforms (Constant Contact, Mailchimp), CRM (Sugar), Digital Asset Management/DAM (WebDAM), Product Information Manager/PIM (Plytix)

EDUCATION

Clemson University – B.A. International Business & French

Georgia Tech – Certification for Web Design

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