CARL MENZ
ART DIRECTION I GRAPHIC DESIGN I MARKETING
EXPERIENCE
Art Director/Design Director
Ridgewood Medical Media, Woodcliff Lake, NJ — 3/2010-7/2023
- Leads the creative process of print/digital collateral, including 2 monthly healthcare magazines, online content, webinars, print and digital advertising (including banner ads, email and websites), html email newsletters, signage, and additional marketing collateral in a fast-paced environment
- Manages projects from concept through production ensuring deadlines and budgets are met while working under tight deadlines
- Develops compelling, professional visual designs that informs and educates our audience, including creation of various charts, infographics and tables as needed
- Oversees editorial website content for monthly publications’ websites using CMS (content management system)
- Establishes the visual identity and enforces its integrity through all branded elements including but not limited advertising, digital marketing, and other marketing and trade show materials
- Thinks strategically and works collaboratively with Editorial and Sales teams to prioritize design needs, including all visual presentations needed across all print, digital and PowerPoint presentations across the organization
- Partners with Sales Team to design brochures, promos and advertisements to achieve campaign goals and ensure standards and visual identity are met
- Builds essential network of reliable industry vendors for product photography
- Works with clients to develop print and digital ads and custom email marketing for pharmacy and medical device products to generate leads
- Facilitates seamless transition to Adobe InCopy to streamline collaborative workflow by fully remote team
- Art directs freelance designers and production artists to deliver creative assets
Art Director
Dowden Health Media, Montvale, NJ — 7/2004-12/2009
- Led production and design of professional division’s monthly medical journals
- Built network of medical and conceptual illustrators and managed relationships from negotiation to delivery of art for cover and internal usage
- Evaluated/selected stock photos and illustrations that compliment articles
- Designed numerous CME/CE and non CME/CE supplements for the journals
- Created promotional collateral for the journals and annual events
- Managed team of freelancers for journals, classified advertisements, supplements, and promotional materials to meet deadline
Associate Art Director
CMP Media LLC, New York, NY — 2/2003-6/2004
- Designed and layout of Bank Systems & Technology, a monthly 4-color publication
- Creates/formats content for Wall Street & Technology and Insurance & Technology magazines
- Commissioned/managed team of freelance designers, photographers and illustrators
- Directed photo shoots from concept to final production
- Delivered color correction and photo editing/photo retouching for images
- Developed illustrations to highlight feature articles within the publications
- Monitored and negotiated expenses to consistently beat budget goals
CONTACT
94 Beech Street
Westwood, NJ 07675
adz0l7@r.postjobfree.com
linkedin.com/in/carlmenz
https://menzdesign.com
EDUCATION
University at Buffalo
Bachelor of Fine Arts,
Computer Art
Minor in Art History
SKILLS
Adobe Creative Cloud/Adobe Creative Suite
(InDesign, PhotoShop and Illustrator, AfterEffects),
Acrobat, InCopy, HTML, MS Office (Word, PowerPoint,
Excel), Keynote, Illustration, Photo Editing/Retouching,
Packaging Design, Content Management, Typography,
Color Theory, Presentations/Webinars, Trello, Slack,
Photography, Canva, WordPress, Knowledge of
Adobe XD/Figma/UI/UX, Strong attention to detail,
time management skills, ability to multi-task,
collaborative interpersonal skills, well organized, and
critical thinking/problem solving ability