ARPANA PRIYADARSHINI

408-***-**** adyzdb@r.postjobfree.com LinkedIn Demand Generation Geek.

Profile

● Results-driven demand generation professional

with a proven track record of developing and

executing successful marketing strategies to drive pipeline and revenue.

● Comprehensive understanding of B2B sales funnels, including awareness, lead generation, and nurture

campaigns, to effectively optimize the marketing

and sales pipeline.

● Proficiency in pulling and analyzing data from

platforms to derive insights and propose actionable opportunities at various campaign levels.

Core Expertise

Digital Marketing Expertise

Lead Generation and Nurturing

Sales Pipeline Management

Lifecycle Marketing

Multi-Channel Campaigns

Account-Based Marketing (ABM)

Channel Marketing

In-person/Virtual Events & Webinars

Segmentation and Targeting

Personalization & Optimization

Budget Management

Team Management

Technologies: Salesforce, Marketo, Demandbase, Metadata, Hubsport, LeanData, Folloze, ZoomInfo, Google Ads, Microsoft Ads, Facebook Ad Manager, LinkedIn Ads, Optimizely, WordPress, Google Analytics, Influ2, SalesLoft, Alyce, Asana Recent Professional Experience

SENIOR MANAGER, DEMAND GENERATION CYXTERA TECHNOLOGIES March 2021 – March 2023

● Launched content Marketing Campaign for Lead Generation

● Crafted long-Term Nurturing with Drip Campaigns

● Developed and executed ABM Campaigns for Enterprise Leads

● Led Virtual Event Series

● Implemented A/B testing and optimization techniques to improve the effectiveness of marketing campaigns and increase conversion rates.

● Key Accomplishments:

o Generated 35% Growth in MQLs by mapping content to buying stages for multi-channel campaigns. o Data-driven insights to optimize email nurturing campaigns resulted in a 20% increase in click-to-open rates and a 15% increase in lead conversion.

o Reduced CPL from $135 to $85 through segmentation, personalization, and optimization of audience, content, and channels.

DIRECTOR, DEMAND GENERATION IBEXLABS INC February 2020 – February 2021

● Implemented a comprehensive demand generation program across marketing and sales.

● Hired and trained marketing professionals to implement integrated marketing campaigns to generate leads and nurture leads for driving pipeline and revenue.

● Collaborated with sales teams to develop effective marketing collateral and sales enablement materials.

● Key Accomplishments:

o Multi-touch, integrated demand generation programs that generated a $40M pipeline in 4 quarters, a 125% YoY growth.

o Market initiatives for 3 new offerings that won 15 net new customers in Q4 2020 and increased customer acquisition by 35%

SENIOR MANAGER, DEMAND GENERATION HEARSAY SYSTEMS March 2019 – January 2020

● Collaborated with sales teams to accelerate pipeline development.

● Analyzed digital channel data to optimize all stages of the marketing funnel.

● Developed and executed growth marketing strategies to drive customer expansion and retention for revenue growth.

● Maintained an in-depth understanding of industry trends and emerging marketing technologies.

● Key Accomplishments:

o Built campaigns to improve existing customer product adoption and usage, reducing churn rate by 9%. o Created $30M in new sales opportunities through the execution of demand-generation programs. o In Q3 of 2019, generated 1,200 leads compared to 800 in the previous quarter, resulting in a 50% increase.

SENIOR MANAGER, DEMAND GENERATION AGARI DATA May 2017 – February 2019

● Developed and orchestrated a comprehensive digital marketing strategy.

● Built out sales pipelines through full-funnel campaign execution.

● Led Webinar Series for Lead Generation.

● Launched Content Marketing Campaigns with Gated Assets across various channels.

● Key Accomplishments:

o Segmented follow-up email campaigns, leading to a 20% increase in post-webinar lead nurturing conversion rates.

o Audience data segmentation resulted in a 30% reduction in CPA and a 25% increase in conversion rates.

DEMAND GENERATION MANAGER MALWAREBYTES August 2015 – February 2017

● Conducted competitive analysis to identify trends, opportunities, and areas for improvement.

● Assessed data insights to optimize the user experience and increase conversion rates.

● Utilized SEO techniques to improve website ranking and organic search traffic.

● Implemented Retargeting Campaigns to improve lead generation

● Deployed SEM AND Social Advertising Campaigns to drive brand visibility and customer acquisition.

● Key Accomplishments:

o Increased website traffic by 27% within 12 months by optimizing customer journey and ROI. o Improved conversion funnel by 40% from consideration to customer by analyzing data and identifying bottlenecks.

ONLINE MARKETING MANAGER ROCHE MOLECULAR SYSTEMS May 2014 – July 2015

● Oversaw digital marketing initiatives across 6 divisions companywide.

● Strategized and executed marketing campaigns in collaboration with marketing team members.

● Designed and implemented KPIs; generated reports and dashboards for key stakeholders.

● Evaluated website analytics to identify areas for improvement and optimize conversion rates.

● Key Accomplishments:

o Developed and implemented campaign creation, list management, data quality, and contact level security best practices in EMEA and APAC regions, resulting in a savings of $35K per month. o Spearheaded an SEO on-page and technical optimization initiative that increased the average ranking of the top 10 keywords from position 8 to position 2. Additional Professional Experience

INDEPENDENT MARKETING CONSULTANT ZETA INTERACTIVE June 2012 – April 2014

FOUNDER PRINGOO January 2007 – May 2012

Education, Certifications, and Professional Development Master of Business Administration – Marketing and International Business, Old Dominion University Master of Computer Management – Information Technology, Symbiosis International University Certifications and Professional Development:

● Marketo Certified Expert, ABM (Demandbase), Google Web Analytics, Google AdWords, Salesloft, Growth Marketing

(CXL Institute), Conversion Optimization (CXL Institute), Project Management (PMI) 2

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