BRIAN HAYS

615-***-**** adyzb1@r.postjobfree.com

www.linkedin.com/in/brianhays-me/

www.brianhays.me

Greater Nashville, Tennessee

Senior Marketing Leader + Creative Strategist

Operations • Director of Marketing • Director of Creative Services Transformative, hands-on Senior Marketing Leader & Creative Strategist who consistently creates value, profitability and aggressive growth through sound strategy and building, leading and enabling high performing teams. Strategically insightful, professionally well-rounded, inspiring, and a collaborative team leader with a reputation for growing powerful brands that engage customers and drive demand. Known for nurturing, developing and aligning talented and collaborative teams, across all disciplines, that consistently produce relevant, ingenious, strategic content and messaging – defining and advancing a positive and highly productive culture for the entire team.

CORE COMPETENCIES

Leadership • Operations Strategies • Marketing Strategy • Staff Development • Budgeting • B2B & B2C • Marketing Plan Development Multi-Channel Marketing • Content Marketing • Product Marketing • Event Planning • Brand Development Creative Direction • Advertising • Digital Marketing • Website Development • SEO • SEM • Social Media Marketing • Email Marketing • CRM • Lead Generation • Campaign Management • PR • Corporate Communications • Excellent Verbal & Written Communication Skills • Presentation Skills • Digital Media Visual Design • User Experience (UX) • Project Management • Internal Client Management • Cross-functional Collaboration • Marketing Communications • Brand Standards Compliance • Creative Direction

INDUSTRY VERTICALS OF INTEREST

Healthcare • Consumer Services • Professional Services • Marketing Services • Advertising Agencies KEY PROFESSIONAL SKILLS

LEADERSHIP

• Establishes and maintains a clear process to help the Operations/Creative & Marketing Services teams manage and execute a wide range of projects simultaneously from concept through development.

• Solidifies visual standards, design expectations, brand consistency and timelines when working with designers, freelancers, and agencies.

• Collaborative by nature, a creative driver and a thought leader who thrives in a fast-paced/high production environment and is receptive to incorporating design feedback from key stakeholders, while confident enough to take risks, propose and sell innovative ideas.

• Reviews and enforces brand and corporate messaging guidelines across all platforms. MARKETING STRATEGY & EXECUTION

• Leads the development and execution of integrated omni-channel marketing communications campaigns across both traditional and digital channels to support Corporate marketing strategies.

• Works closely with Sales to execute relevant and timely campaigns, collateral, and projects to help grow the organization, acquire new customers, and retain existing customers.

• Creates and monitors annual marketing budget and strategic marketing plan to strengthen company’s brand equity, deepen relationships, meet scorecard objectives, and drive customer loyalty/satisfaction. BRAND DEVELOPMENT & POSITIONING

• Builds brand awareness, drives demand generation and enables sales by formulating and implementing innovative and compelling marketing programs that extend market leadership and support growth.

• Known for bringing energy, enthusiasm, and ideas to all initiatives – with the goal, always, to drive response, engage the target audiences, and bring the Brand to life.

• Owns the brand narrative and content strategy to support storytelling at the brand and product level. Page 2 Brian Hays

KEY PROFESSIONAL SKILLS

OPERATIONS PROCESS

• Highly experienced building and advancing a digitally-focused marketing communications discipline – underpinned by process, best practices, and commitment to quality. DIGITAL MARKETING CRM

• Highly experienced building and advancing a digitally-focused marketing communications discipline – underpinned by process, best practices, and commitment to quality.

• Strategizes to improve Company’s online presence, and uses current social media strategies and approaches to increase sales and customer satisfaction.

• Provides leadership for the creation and implementation of digital, data-driven marketing campaigns that support specific products to create and drive the marketing message and enable sales. CREATIVE DIRECTION IDEATION

• Brings energy, enthusiasm, and ideas – with the goal, always, to drive response, engage the target audiences, and bring the brand to life.

• Possessing an eye for design; readily translates and communicates requirements into language that is easily understood by designers.

PROJECT MANAGEMENT WORKFLOW PRODUCTION MANAGEMENT RESOURCE ALLOCATION

• Ensures effective workflow processes that maximize productivity, ensure consistency and adhere to stringent budgets and timelines. Exceeds day-to-day expectations by being prompt with deadlines.

• Actively monitors, tracks and manages project tasks, timelines, attainment of established milestones and overall quality of project activities and deliverables. PROFESSIONAL EXPERIENCE

RESTORATIVE HEALTH SERVICES GROUP, Murfreesboro, TN Oct 2020 – Present One of Middle Tennessee’s largest privately owned prosthetics & orthotics company. Operations Consulting

Identifying and develop SOPs, documentation and training for start to finish operations of the company

• Identified opportunities for improved efficiencies in patient experience as well as position responsibilities

• Introduce processes where needed to either establish process where there have been none or refine existing approaches to streamline inconsistent approaches RESTORATIVE HEALTH SERVICES GROUP, Murfreesboro, TN Jul 2020 – Present One of Middle Tennessee’s largest privately owned prosthetics & orthotics company. Marketing & Sales Director

Complete development of the corporate brand and sub-brands belonging to the company. Design and development of websites.

• Brand design for RHSG as well as location branding for brick-and-mortar locations.

• Website wireframing and development for RHS-TN.com, LEG2YOU.com, TPOPKIDS.us, LLMT.vip, SOUTHEASTERNOANDP.com, CHOICEPROSTHETICS.com.

• Style guide development for all company brands and sub-brands.

• Implementation and management of HubSpot.com for sales and marketing activities.

• Design of all sales materials

• Photography and videography for use on websites and social media

• Social media planning, design and management

PARKS REALTY, Brentwood, TN Jul 2019 – Oct 2020

A full-service real estate firm with over 800 agents in Middle Tennessee. Marketing Director

Developed and spearheaded marketing and communications strategies, as well as overall brand and image development. Oversaw marketing department of seven (three graphic designers, two marketing coordinators, and one photographer/videographer) while leading marketing initiatives for 800+ real-estate agents; assisting agents with creating individual brands and visibility consistent with the Parks brand.

• Prepared annual marketing plans and created a calendar of campaigns and events; set the marketing budget and analyzed the market and competitors.

• Responsible for the public marketing initiatives for Parks on a corporate level.

• Led the direction, planning, and content development for blogs and social media including Facebook, Instagram and Twitter.

• Assisted new agents with on-boarding process and training with monthly marketing seminars related to company tools and systems.

• Managed and developed weekly content for marketing initiatives to over 30,000 recipients of monthly email newsletters and digital communications.

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• Prepared company annual report design and content, event theme, slogan designs and materials for 800+ attending agents, speakers and staff.

HCA HOSPITAL CORPORATION OF AMERICA, Nashville, TN Mar 2006 – Apr 2018 One of the nation’s leading providers of healthcare services that includes 178 hospitals and 119 freestanding surgery centers located in 20 U.S. states and in the United Kingdom. Senior Design Consultant

• Wrote scripts, designed and developed storyboards, produced audio/video and oversaw final development for web-based training for over 100,000 users.

• Developed branding for HCA campaign initiatives to market and promote training adoption.

• Maintained internal client relationships with ongoing web-based training development performance evaluation and updates.

CONCURRENT FREELANCE EXPERIENCE

BRIAN HAYS MARKETING & DESIGN, Murfreesboro, TN Mar 2006 – Present A boutique marketing and design agency serving a variety of industry sectors. Marketing And Design Consultant

Work with businesses to build marketing around their brands and to promote them in each given industry.

• Apply a hands-on approach in working with websites, social, print and video development and in creating marketing plans for individual campaigns.

• Clients include Beau & Burch, Shek, Barre 11, and On Target. EDUCATION

LOUISIANA TECH UNIVERSITY, Ruston, LA

BFA Bachelor of Fine Arts – Graphic Design, 1994 SOFTWARE PROFICIENCIES

Adobe Creative Suite – Photoshop • Illustrator • Dreamweaver • Audition • Premier • Acrobat • HTML CSS • HubSpot • Microsoft Word • Excel • Outlook • PowerPoint • Captivate • Camtasia • Trello.com

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