Business Development General Manager

EDEN ASRAT KELEMEWORK

Kolfe Keranyo, Woreda *, House No. New, Addis Ababa, Ethiopia

Cell: +251-***-****** I Email: *********@*****.*** Page 1 of 4

SUMMARY

CHIEF PHARMACIST, INTERNATIONAL BUSINESS, BUSINESS DEVELOPMENT, SALES, MARKETING & CONSULTANCY: COMMERCIAL PROJECTS FROM CONCEPT TO COMPLETION IN PHARMACEUTICAL, FMCG AND TELE-MEDICINE SECTOR

Over 12+ years of work experience in multi-national & national pharmaceutical companies primarily marketing new business, developing new or existing companies and the long-term development of pharma products and services.

• Experienced professional in the field of Pharmaceutical. While climbing the ladder from Apprentice to General Manager, having hands-on experience of all aspects of pharma business. While holding many positions, Eden is also trained to get deeply engaged into critical aspects of business operations. Have held many executive positions in Pharma, FMCG, Healthcare & Education sector. Having expertise in, B2B, B2C & B2G marketing.

• Industry Experience: Consulting, Outsourcing, Staffing, Marketing and Sales.

• Specialties: Business Development - National and International; Strategic Planning & Consulting; Tele-Medicine; Market Intelligence; Inventory Management; Staff Development and; Business Establishment.

EXPERIENCE

Founder and Business Development Head

Thousand Miles Marketing Solutions PLC, Addis Ababa, Ethiopia

(The only marketing solutions company for pharmaceutical industry in Ethiopia) Jul 2017 – Till date

• Launched Marketing and business planning firm providing in-depth marketing solutions & consulting services for Ethiopian Market to a variety of clients, including some of the top international pharmaceutical companies and other national pharma players. Forged relationships with decision makers, CEOs, Vice Presidents and other senior leaders at client firms, collaborating on marketing, business and strategic planning efforts, retail repositioning, systems integration, advertising, marketing strategy, and B2B/B2C development.

• Spearheaded business development for the company, creating potential revenue opportunities.

• Business and Market consultancy for clients in business sectors such as: FMCG, coffee & spices processing

• Improved operational efficiencies for national companies through development of comprehensive marketing strategy.

• Championed strategy, drove business model and marketing for local and multi-national companies in Ethiopia.

• Consulted International pharmaceutical manufacturing companies targeting East Africa markets.

Consultant

HANZ Consultancy PLC

April – September 2022

• Conducted a Qualitative and Quantitative research study on the involvement of the private sector in the Supply chain system of Family Planning Commodities in Ethiopia. EDEN ASRAT KELEMEWORK

Kolfe Keranyo, Woreda 7, House No. New, Addis Ababa, Ethiopia Cell: +251-***-****** I Email: *********@*****.*** Page 2 of 4

• Conducted Stakeholder mapping, Desk review and conducted stakeholder semi- structured interviews.

• Attended team meetings from different thematic groups.

• Completed my work by submitting study report.

Project Manager

Beker General Business PLC, Addis Ababa, Ethiopia

Nov 2021 – May 2023

• Responsible for overseeing the company’s Business expansion project.

• Evaluated diverse organizational systems to identify workflow, communication and resource utilization

• Managed process flows, operation support and strategized on customer and B2B marketing to ensure project success

• Created detailed roadmaps of action plans and annual goals.

• Provide report on budgeting and planning.

• Monitor review and analyze strategies in marketing and sales and implement modification when required.

Co-Founder and General Manager

KETH Trading PLC, Addis Ababa, Ethiopia

(A pharmaceutical products wholesale company)

Jun 2016 – Nov 2021

• Providing daily operational direction, planned business and financial strategies for pharmaceutical wholesaler. Managing both short and long-term expense, capital & procurement planning.

• Determined workforce requirements, and allocated resources to maximize productivity.

• Recruited, mentored, and coached a staff of 10 professional in delivering customer- focused performance.

• Prepared and negotiated contracts and interpreted terms for administrative staff, clients, and developer representatives.

• Devised strategies to achieve 10% in expense reductions.

• Effectively liaised between management, clients and suppliers to coordinate activities and resolve multidimensional problems.

• Prepared, implemented, and monitored budget. Maintained internal audit program to achieve branch adherence to bank policies.

Medical Representative (Pharmacist) for SANOFI S.A., France M/s Equatorial Business Group, Addis Ababa, Ethiopia Jun 2013 – Jun 2015

• Responsible for maintaining and growing market share of Chronic Disease Medications within my assigned territory.

• Maintained positive relationships with clients in multi-physician practices and hospital groups to achieve maximum return of investment.

• Hosts educational events to build relationships and educate key providers.

• Assisted team and supervisors in identifying and resolving issues in addition to providing market intelligence.

• Organized local speaker program, round table discussions, and give product presentations to HCPs.

• Keep up to date on current trends in pharmaceutical market and make plans accordingly. EDEN ASRAT KELEMEWORK

Kolfe Keranyo, Woreda 7, House No. New, Addis Ababa, Ethiopia Cell: +251-***-****** I Email: *********@*****.*** Page 3 of 4

• Designed Brochures, Stickers and Posters for different events.

• Maintaining a sound weekly and monthly reporting system to ensure the optimum communication of all information concerning physicians, hospitals and pharmacies.

• One of the top performers in the Country.

• WINNER of 2014 Sales Champion and 2014 Sales Golden Runner up. Medical Representative (Pharmacist) for Bilim Pharmaceuticals, Turkey M/s Beker General Business PLC, Addis Ababa, Ethiopia Dec 2011 to Jun 2013

• Foster strong relationship with specialists, and doctors, to encourage the use of company's products.

• Build close ties with the decision-makers of main hospitals/pharmacies/clinics to ensure a continue usage of company's products.

• Organized local speaker program, round table discussions, and presentations.

• Service existing clients and expand territory by creating new accounts.

• Monitoring the supply of drugs as well as inform doctors, pharmacist and nurses of the forthcoming changes developing and implementing plans (e.g. territory, account and call) that include goals, action plans, time frames and resources.

• Analyze market trends to come up with creative methods to generate greater sales.

• Maintained sound daily, weekly & monthly reporting system.

• Increasing sales and market share of Bilim Pharmaceuticals Products (according to the Line) through effective territory management and sales execution.

• Youngest in-charge of management and motivation of 2 regional teams.

• Training of new staff etc.

Site Coordinator, Tele-Medicine Centre, Black Lion Hospital M/s Telecommunications Consultants India Ltd., Addis Ababa, Ethiopia

(A Govt. of India Enterprise, Under Ministry of Communication & IT) Apr 2011 to Dec 2011

• PAN African e-Network Project was collaboration project between Govt. of India & African Union, to provide Education & Health Care Facilities in all 54 Countries of Africa.

• Arranging Continued Medical Education Sessions from Indian Hospitals.

• Arranging Tele-Consultations, patient registration, data capture from various medical equipment, Electronic Medical Record creation, fixing appoints with Indian Hospitals, sending Electronic Medical Record & synchronization, record generation and case summary preparation.

• Liaison with Indian Hospitals for day-to-day operations

• Operation and Maintenance of Tele-Medicine facility i.e. Operation & Maintenance of IT & Studio Equipment (Server, PCs, Digitizer, Projector, Camera etc.), Software

(Education, Video Conferencing, Medical Equipment (Urine Analyzer, Defibrillator, ECG, Ultrasound, Sterilizer, Blood Pressure Equipment, Digital Microscope and Glucometer etc.) Continued Medical Education (CME) Setup and Tele Consultation Setup.

• Increased the attendance in CME Lectures & usage of medical equipment by 75 & 90% respectively by creating awareness in Students & Doctors about the project. Junior Pharmacist

M/s Nobel & Trustworthy House PLC, Addis Ababa, Ethiopia Oct 2010 to Apr 2011

• Transformed bottom-ranked product i.e. Veterinary Medicines to a revenue-generator & sold over ETB 2 million worth of medicines within two months. EDEN ASRAT KELEMEWORK

Kolfe Keranyo, Woreda 7, House No. New, Addis Ababa, Ethiopia Cell: +251-***-****** I Email: *********@*****.*** Page 4 of 4

• Marketing & sales in-charge for a) Johnson & Johnson baby healthcare products b) Condoms c) Veterinary Medicines.

• Survey of other competitive products available in market.

• Supplier and Customer Relationship Management.

• Recommending purchasing of products according to Inventory.

• Follow-up on pending registration of veterinary drugs.

• Report & document preparation, license renewal.

• Facilitating payment for sub-contractors.

Apprentice

M/s Valdes PLC, Addis Ababa, Ethiopia

Jul 2010 to Sep 2010

• Served as assistant to the senior pharmacist, tender preparation, technical specification comparison, market survey of competitor products, customer relationship management, inventory management, report & document preparation, marketing & sales. EDUCATION

• Bachelor of Pharmacy, School of Pharmacy, Addis Ababa University

• MBA (Marketing), Ulyanovsk State University, Russia

• MBA (International Business), AMITY University, India

• PMP®, Project Management Institute, USA

OTHER DETAILS

• Birthday : 03rd March 1988

• Languages : English, Amharic & French (Beginner)

• Nationality : Ethiopian

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