Graphic Designer Social Media
Resume:
PROFILE
Seasoned Senior Graphic Designer with a distinguished careers spanning over
** *****, ******** ******** *********** and impactful design solutions. Possessing a keen artistic eye and an in-depth understanding of design principles, I excel in translating complex concepts into compelling visual narratives. With a proven history of delivering innovative designs across various mediums, I am adept at collaborating with cross-functional teams and clients to conceptualize and execute projects that exceed expectations. Proficient in industry-standard design software, I bring a blend of creativity and technical expertise to every project, ensuring brand consistency and effective communication. As a leader in the field, I thrive on fostering a collaborative environment, and staying updated on the latest design trends to consistently deliver fresh and influential visual experiences. WORK EXPERIENCE
SENIOR GRAPHIC/WEB DESIGNER
BAYOU MICROFUND 2016 - PRESENT
● Bayou Microfund’s Resident Graphic/Web Designer. Responsible for designing a wide range of high-quality, eye-catching marketing materials, including, but not limited to, collateral (whitepapers, flyers datasheets, case studies), social media assets, tradeshow booths, presentations, emails, templates, and brand assets (like iconography).
● Primarily responsible for managing and developing the look, feel and appeal that engages consumers for deliverables such as ads, landing pages, as well as video editing.
● Manages, produces, designs and lays out user-friendly, high impact creative aimed at engaging consumers to visit, join, renew membership. GRAPHIC DESIGNER
HOUSTON PARKS & RECREATION 2016 - 2022
● Designed, constructed, and translated the department’s brand-identity-and- style guidelines for multiple projects.
● Key collaborator across cross-functional teams to develop compelling, assets ranging from infographics, branding, websites, online media, video intros, PowerPoint & Keynote presentations, newsletters, social media, and print collateral (brochures, posters, postcards, invites, flyers, posters) defined by the Marketing and Communication Department. In addition, conceptualized and produced large-scale indoor/outdoor signage series, vehicle wraps, exhibit displays, and diverse promotional materials from concept to final production.
● Point of reference for new digital and brand strategies and their continual revision based on industry trends, organization goals, and meeting set requirements.
GRAPHIC PRODUCTION ARTIST
ABB INC. 2014 - 2016
● Rebranded the department’s product literature adhering to ABB’s worldwide brand.
● Developed and managed graphical standards, templates, and resources.
● Designed and produced global advertising/marketing campaigns.
● Created, and edited training videos for internal, corporate, and international use.
● Initiated team collaboration efforts with marketing communication, events, and product teams to deliver creative design solutions.
● Devised concepts and strategies using the following materials: PowerPoint, sales presentations, digital advertising assets, website graphics, print/ electronic flyers, brochures, posters, electronic cards, direct mail/e-mail campaigns, internal marketing materials, social media assets, and signage. CONTACT
*******@*********.***
www.jusdesign.com
Houston, TX
SKILLS & EXPERTISE
Experienced Art Director/Graphic
Designer
Outstanding leadership and
organizational skills
Exemplary interpersonal,
communication, and analytical abilities
Hands-on experience - InDesign,
Photoshop, Illustrator, Premiere Pro,
Acrobat, MS Office
Visual Design: Create the overall look
and feel of websites, including color
schemes, typography, and graphical
elements such as logos, banners, icons,
and other visual assets.
Expert level - Print production, print
method recommendations.
Passion for typography, art, color, and
creative solutions.
Ongoing online training for UI/UX
design principles and methodology
EDUCATION
BFA, Visual Communications May 2003
The School Of Visual Arts
AAA, Advertising Design June 1987
New York City Tech
LANGUAGES
Fluent - Verbal & Written
ENGLISH
SPANISH
JUSTO BLANCO
ART DIRECTOR GRAPHIC DESIGNER
832-***-**** *******@*********.*** www.jusdesign.com JUSTO BLANCO
ART DIRECTOR GRAPHIC DESIGNER
832-***-**** *******@*********.*** www.jusdesign.com ART DIRECTOR/LEAD GRAPHIC DESIGNER
AFFINITY HEALTH PLAN 2008-2012
● Strategic team leader conceived and implemented the re-branding of the corporate affinityplan.org website.
● Managed the every phase of a projects and created assets ranging from infographics, branding, online media, photography, storyboarding, PowerPoint
& Keynote presentations, newsletters and print collateral (brochures, posters, postcards, large scale bus shelter ads)
● Utilized EKTRON CMS to manage the website content, and campaigns across departments.
● Provided art direction for the production of Affinity’s social media sites
(Facebook, Twitter, and LinkedIn) providing news and information for public sharing detailing the company’s mission/goal.
ART DIRECTOR/LEAD GRAPHIC DESIGNER
THE PRINCETON REVIEW 2000-2008
● Managed a mid-size graphic design team for the Marketing and Communication department, producing high-profile products, designing, developing, and implementing the company’s corporate brand.
● Championed efforts to cement vendor relationships, serving several domestic and international annual franchise meetings and conferences.
● Developed innovative concepts, photo art direction, preliminary sketches, and approved the final press checks.
● Coordinated, completed, and oversaw client contact, job-related activities, and assignments.
● Active participant in establishing streamline scheduled materials, manuals, book covers, and educational materials as well as special projects from banners, posters, and display systems.
PRODUCTION ARTIST
THE CREATIVE GROUP LYONS INC NY 2008 - 2013
● Designed aesthetic pieces for Direct Energy - banners, posters, outdoor signs, and marketing mailers.
● Consistently applied brand standards to high-quality design work.
● Reviewed file specifications prior to releasing files, ensuring adherence to agency standards.
● Inspected digital and print proofs for clarity, content, registration, color, mood, and accuracy for the final output.
● Established routine communication with production and agency staff to preflight, collect and distribute artwork.
● Updated and revised new/existing files, ensuring the quality Including colors, typography, layout, fonts, and images were packaged and sent to print publications or vendors.
● Generated new layouts and graphics using a variety of tactics, including collateral, sale sheets, brochures, letters, emails, banners and web assets.
● Worked with production and agency staff to preflight, collect and distribute artwork. Ensured the quality and accuracy of files (including colors, typography, layouts, fonts, images) that were packaged and sent to print publications or vendors.
● Reviewed digital and print proofs for clarity, content, registration, color, and accuracy of final output.
CONTACT
*******@*********.***
www.jusdesign.com
Houston, TX
NOTABLE PROJECTS
Design and developed the Houston
Parks and Recreation’s logo and
Brand-Identity guidelines.
Lead Brand Designer for Mayor
Silvester Turner’s Love Our Parks
Complete Community Initiatives,
#HoustonStrong indoor/Outdoor
signage, social media and all related
web assets.
Lead Graphic Designer/Web
Designer for Bayou Microfund. A non-
profit 501 (c) (3) corporation and a Kiva
Trustee manager of the Kiva Houston
Hub. BMF helps entrepreneurs navigate
Kiva’s application, fundraising and
repayment process.
Featured contract designer for HBDI,
Grameen Foundation. AKA as “GFUSA”,
a global 501 non-profit organization
based in Washington, DC.
Designed and produced corporate
brand logo, Annual Conference
Marketing and Communication
materials (multiple years)
Lead Graphic Designer for over 10
years at The Princeton Review test prep
company based in New York
COMPUTER SKILLS
InDesign
Photoshop
Illustrator
Premiere Pro
After Effects
XD
Adobe Acrobat
Microsoft Office
WordPress
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