Marco Gervasio

Resume

User Experience Designer, Strategist,

& Researcher - UX / UI / CX

LinkedIn:

Blog:

Design Folio:

Case Studies:

UX artifacts:

@marcogervasio

Sequential.ca

Behance

Project Examples

Persona Examples

Wireframes & Prototypes Examples

Journey Map - Collective

Journey Map - Manufacturer

About

Established UX expert with over 15 years of experience in conducting user research, developing data-driven strategies, creating user-oriented and client-focused solutions, and conceptualizing memorable experiences that increase loyalty and generate results.

“User expectations are higher than ever. Over the years, they have become increasingly aware of what brands should deliver in order to make a difference in their lives. They seek relevance, value, trust, and reliability. As an experience strategist and designer, my mission is to help these companies connect with people in meaningful ways through engaging programs and cutting-edge interactive platforms.” Marco Gervasio

UX Design, UX, User Experience, Strategy, Prototype Design, Wireframing, Communication, Collaboration, Innovation, Digital, User Interface Design, Usability Design, User Experience Design, Interaction Design, Mockups, Information Architecture, User Interface Design, Product Design, Adobe Products, UI Design, Illustration Design, Graphic Design. Competence

Skills

● Ability to work quickly and efficiently without sacrificing quality and consistency; strong organizational skills.

● Great knowledge of principles and guidelines related to interaction design, usability, and visual design.

● Ability to plan and conduct user research activities, analyze and convert data into actionable insights.

● Highly experienced in creating user-friendly digital experiences that drive customer engagement and satisfaction.

● Understanding of web and mobile application UX design standards and best practices.

● Lead on all facets of the UX process from concept generation to quality assurance.

● Working closely with technologists to understand platform capabilities, ideate creative technology solutions and provide solid development guidance.

● Proficiency with several graphics tools (Photoshop, Illustrator, InDesign, etc.)

● Proficiency with wireframe and prototyping tools (Figma, Axure, Adobe Xd, InVision, Sketch, etc.)

● Excellent written and verbal communication.

● Great combination of technical, creative, and analytical skills.

● Excellent interpersonal and management skills.

● Motivated and curious, driven by problem-solving. Industry Experiences

● Finance & Banking

● Education & Training

● Retails

● Sports

● Transportation

● Parts & Equipment

● Travel

● Technology & Fintech

Areas

● B2C & B2B

● Websites and mobile apps

● Native applications

● Pharmaceutical

● Healthcare

● Food

● Telecommunication

● Agriculture

● Beauty

● Manufacturing

● Etc.

Experience

User Experience Designer, Strategist, & Researcher - UX UI CX @ Self-Employed January 2011 - Present, Montreal

● Conducted user research and competitive analysis.

● Created personas and user journeys that helped teammates develop empathy toward target audiences and guided critical decisions.

● Developed UX strategies that aligned with end-users goals and client business objectives

● Developed wireframes, prototypes, and high-fidelity designs for web and mobile applications that lead to improved product usability.

● Collaborated with cross-functional teams, including business analysts, product owners, developers, and other stakeholders.

● Conducted usability testing and iterated visual designs based on feedback.

● Developed and maintained design systems.

● Mentored junior designers and guided team members.

● Kept up-to-date with industry trends and best practices.

● Promoted user-centered methodologies.

Director of User Experience & Creative Development (UX CX UI)

@ Mirum Agency

September 2009 – February 2011, Montreal

● Manage the digital creative process from start to finish

● Monitor emerging digital trends, customers’ needs, operational statistics, and the competitive landscape

● Lead a team of UX and UI designers, art directors, and copywriters

● Spearhead and manage creative and content strategies

● Campaign ideation facilitation

● Assisting clients in resolving issues

Director, User Experience (UX) / Practice

leader, North America @ Nurun

January 2003 - September 2009, Montreal

● Lead a team of UX designers

● Developed methodologies and processes

● Promoted user-centered design

● Conducted target audience research and profiling

● Created user journeys and persona artifacts

● Developed user experience strategies and concepts

● Produced prototypes and wireframes

● Conducted usability evaluation

● Participated at industry events as guest speaker Principal User Experience & Visual

Designer (UX UI) @ K-OS

October 2000 - January 2003, Montreal

● Team direction: design (UI), user experience (UX), front-end integration

● Support to business development and operations

● Interactive strategy development

● Production process modeling

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