CAROL WEBER

Marketing, Creative, Business Strategy

adyyjf@r.postjobfree.com

215-***-****

PROFILE

I am naturally inclined to ask questions, vocalize my many opinions, and empathize. My brain doesn’t shut down. I love solving problems and mastering new areas of knowledge. Growing up I was one of those annoying kids who always asked “but whyyyyy?” and now I’m an adult who still asks it, but mainly in my head or I’m sure I’d have been impaled by now. My work style is open and collaborative, my communication style is candid and non-political, my management style is attentive but not micro.

SKILLS

Winning new business

Expanding existing business

Brand positioning

Creative strategy

Internal and external relationship building

Fiscal year brand planning

Brand architecture

Conducting brainstorms and workshops

Consumer and patient journeys

Qualitative and quantitative research start to finish UX research

360 CRM programs

Working closely with analytics, media/comms planning, and omnichannel strategy Expertise in pharma (HCP, DTC, and OTC) and B2B tech THERAPY AREAS

(from pipeline through FDA approval)

OTC FDA-approved weight loss

Fiber supplements

Antacid

Diabetic retinopathy

Anti-coagulants

Hepatitis B

Hepatitis C (Hepatic Encelopathy)

OTC birth control

Sickle Cell Disease

Beta Thalissemia

Sleep disorder

Myelodysplastic Syndrome (MDS)

Aetna

Nasal flu vaccine

Schizophrenia

Head lice

Crohn’s/plaque psoriasis

COPD

EXPERIENCE

Carol Weber Strategic Consulting, Principal Consultant New York and Philadelphia, 2007-2023

Digital healthcare experience for 10+ years. Often pulled in for new business pitches created or improved CRM programs to win new business; ran brainstorms/workshops; developed patient personas and journeys; helped with design, content, and usability of a physician’s portal; competitive and client website and messaging audits; social listening; some analytics; research among caregivers, patients, and HCPs using traditional methods and/or online, real-time quali/quant. Always work closely with comms planning and omnichannel strategists to ensure consistency and cross-pollinate insights across channels.

Clients have included Cult Health, Digitas, Digitas Health, Evoke Mind+Matter, TBWA/Chiat, Magnet 360, The Bloc, Merkley & Partners, Publicis, Translation, DiD. Wide range of categories from pharma (HCP, DTC, OTC) to family dining.

Why yes, I’ve been freelancing for a long time. I started out as a freelancer so it didn’t faze me. When I needed to become part-time and then switch to full-time caregiving as my mother was stricken by dementia, it was necessary to have flexibility. Then came COVID.

Arnold Worldwide, VP/Associate Director

New York, 2005-2007

For GSK, led strategy for Alli (weight loss) working with 8 partner agencies. It was GSK’s biggest launch to date and its first fully integrated effort. Fought tooth and nail to get Citrucel’s target age lowered from 65 to 25 and compromised on 40.

For Reily Foods, conducted a breakthrough quali-quant research study for Luzianne iced tea to reposition and in fact build a lifestyle brand around it.

On a new business pitch for Oprah.com, I provided insights into the digital life of Oprah’s target. Although the client went with another agency, they returned to Arnold six months later for another try based solely on the strategic presentation. Sachs Insights, Researcher

New York, 2004-2005

Sachs is a qualitative research firm specializing in the digital space. Conducted usability studies for Verizon Wireless, USAir, Fannie Mae, Intel, HarrisDirect, Chadwick’s, Westin Rio Mar, Nokia I truly enjoy moderating, but after a while my brain starts to atrophy and I want a more comprehensive research approach as well as involvement in the creative process.

Other Experience: Grey Worldwide (B2B tech, CPG), Andersen & Lembke (B2B tech), Arnell Group (consumer electronics)

IN MY SPARE TIME SOMETIMES I...

Watch/talk about/obsess over Liverpool FC

Write/edit captions for New Yorker cartoonist Harry Bliss Attend lectures at the Athenaeum of Philadelphia

Volunteer for Philadelphia Congregations Project (digitizing 300 years of archives for Society of Friends) and the Philadelphia Society for Landmark Preservation (Powel House Garden) EDUCATION

American University, Washington DC

Bachelor of Science, French/West European Studies

Contact this candidate