Jesse Black

Gladstone, NJ *****

adyyfo@r.postjobfree.com

+1-801-***-****

Experienced and highly skilled professional with over 12 years of relevant work experience in digital video production and product marketing. Have held various leadership positions, including Director of Interactive Marketing, Head of Digital Video, Sr. Video Producer and Brand Marketing Manager. Possess expertise in managing teams of content creators across a variety of verticals, along with hands-on experience in building and deploying digital marketing strategies and workflows. Well-versed in customer experience, product management, e-commerce, and omni-channel lifecycle management. Proficient in data analytics and experienced in working with Jira, Confluence, and content management solutions. Skilled in creating presentations that demonstrate project value and contribute to the organization's strategic objectives. Experienced in defining and driving the vision of experience programs and managing concurrent projects in a fast-paced, results-driven environment. Additionally, well-versed in user experience design, visual design, and development. Overall, a highly motivated and dedicated professional committed to achieving business goals and delivering exceptional results.

Work Experience

Director of Content Marketing and Digital Video

RendrMedia, LLC

September 2022 to Present

•Marketing consultant for mid-level B2B and B2C brands, including: WHOA Dough!, Cook Center for Human Connection, Parent Guidance, DZone, Finer Form and more.

•Work closely with clients to create and execute customized digital video, marketing and social media strategies.

•Focused primarily on increasing brand awareness, audience engagement, views and conversions.

Director of Interactive Marketing and Video

Waterford.org - Remote

March 2021 to September 2022

•Worked with a cross-functional team to develop the experience strategy and product roadmap for end-to-end user journey.

•Increased conversion rates by 25% after streamlining UX.

•Maintained a site SEO health score above 80 by leveraging analytics to drive decisions and outcomes.

•Led team of designers, producers, SEO specialists and social media

managers to prioritize experience transformation and other product

initiatives according to business outcome and schedule.

•Collaborated with internal stakeholders and editorial staff to develop

innovative storytelling formats focused on mobile.

•Drove the delivery of mobile experience features using data, performance, and user insights to support decision making.

Director of Content - Digital Video (CNN Underscored)

Warner Media - New York, NY

February 2021 to July 2022

•Worked with Content Managers to formulate and execute programmatic content strategy complete with long, medium and short-form offerings.

•Managed concurrent projects in a fast-paced, results driven environment.

•Collaborated with technology/engineering teams to roll out custom content strategy, the foundation of which was based on consumer behavior and industry best practices centered around consumer-driven UX.

•Lead the team in the creation of support and training material defining technical requirements, including product workflows and delivery.

Head of Digital Video (Future Studios)

Future U.S. - New York, NY

June 2018 to November 2020

•Developed a product strategy that exceeded production and revenue goals year after year.

•Collaborated across the organization with Marketing, Editorial, Sales and Custom Solutions teams.

•Launched custom content strategies for several channel partners defining and executing strategic production schedules based on unique user journeys.

•Worked with internal product team and partner tools to enhance on-site video UX (e.g. CMS, Video Player).

•Worked with the C-Suite Executive Leadership team in the production of custom product solutions aimed at driving alignment between channel partners and cross-functional leadership teams.

Sr. Unit Producer

Future U.S. - Ogden, UT

June 2015 to June 2018

•Managed Western U.S. Production Unit and Studio.

•Developed product content strategy from the ground up and actively

executed its rollout across several channel partners.

•Identified and defined KPIs and quarterly product deliverables ensuring key results and top-line objectives were being met.

•Implemented workflows for identifying user pain points and product

capabilities across channels to ensure a healthy end-to-end user journey.

Manager, Brand Marketing

ThermoWorks - American Fork, UT

October 2011 to May 2015

•Built and maintained a product affiliate program, which saw over 500% growth in revenue in only two years.

•Facilitated media mentions and product placements for both print and television, including brands like: Good Housekeeping, Taste of Home, Bon Appetit, Fox and Friends, Today Show, GoodEats and others.

•Maintained strategic partnerships with industry thought leaders and social media influencers.

•Collaborated with in-house user experience design, visual design and

production development.

•Created and executed a content strategy and site information architecture.

Assistant Creative Director

Global Medical Staffing - Salt Lake City, UT

November 2009 to September 2011

•Coordinated contracts with online job sites, monitored and audited recruiter job postings and wrote copy for emails, website, blog and newsletters.

•Monitored website traffic, writing copy for email blasts, updating social media sites and providing feedback to international and domestic recruiting teams on job views, conversions and overall performance.

•Built a media contact directory and issued press releases, as needed.

•Created a social media strategy that included: Facebook, Twitter and

Linkedin.

Education

Pursued Bachelor's in Communications (emphasis in Public Relations)

Utah Valley University - Orem, UT

Skills

Social Media

Microsoft Powerpoint

PPC Generation

Branding

Content Strategy

Re-Marketing

Video Editing

Asana

Storytelling

Google Analytics

SEO

Monday.com

Direction

Content Campaign

Management

UILive Streams

Lead Post-Production

Adobe Creative Suite

Email Marketing

YouTube

Google Analytics

Copywriting

WordPress

Content Creation

Adobe Premiere

User Experience (UX)

Content Development

Content Management

Digital Marketing

Video Production

Content Management Systems

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