In a nutshell I am an international award-winning writer specializing in

communications and marketing tasks with more than 19 years of experience in writing and managing projects related to advertising, marketing, PR, journalism, technical writing, online marketing, blogging, SEO/SEM copywriting, and team management.

Content Manager/

Team Lead

Intentgine/

Keystone Global

Solutions

(October 2020 –

April 2023) Overall content strategy formulation, guidance of content team, training of new writers, team infrastructure building, content direction, creation of guidelines for formulating copy and content

Communications &

Creatives

DLS-College of

Saint Benilde

(June 2019 –

Apr 2020) Conceptualization of creative geared towards partnership purposes, creative relevant to in-school events and exhibits, ad hoc content creation and PR writing, proofing of school documentation for PAASCU purposes

Managing Editor

Hardware Zone

Magazine PH

(Oct 2017 –

Jan 2019) Reportage of all editorial tasks, coverage of specific technology-relevant events, layout, final collation, and publication of Philippine edition of Hardware Zone Magazine (a Singapore-based publication)

Communications

Manager

Department of

Labor (Feb 2016 -

Aug 2016

co-terminus with

Sec Rosalinda

Baldoz) Conceptualization of marketing campaigns, content creation across all subsidiaries of the company, coordination with company Digital Marketing Specialist for all online marketing concerns and initiatives

I have written

about the blind

being able to read

and receive text

messages… about

men being

stranded afloat on

the sea for months

with no food… of

people braving

harsh conditions

and inhuman

distances to be

with loved ones...

of a few struggling

for the good of the

many… I have

written of these

and so much

more… but I have

yet to write the

greatest story of

all…

Digital Marketing

Project Manager/

QA/Content Manager)

RawPixel Australia/

Accredited Online

Training

(Aug 2014 –Dec

2016) Supervision of everyday operations, conceptualization and spearheading of all marketing initiatives, supervision of all digital marketing activities for company/clients, head of content and creatives Digital Marketing

Content Specialist

JIM LLC

(Jan 2012 – Jul

2014) Writing of engagement marketing driven content (posts, articles, hero posts, white papers/freemiums, info-graphic copies, etc) Content Manager,

Digital Marketing

Supervisor

Global B2B

Consultancy, Inc

(July 2011 -Dec

2012) Supervision of marketing department, conceptualization & writing of newsletter, conceptualization & writing of marketing-related content across all brands of the company

Managing Editor

Bayview Tech

Inc (Consultant,

Jan 2010 – Feb

2011) Management of dedicated content group, conceptualization, writing, building & distribution of corporate e-magazine, management of corporate community site

Project Manager /

SEO Copywriter

Vonscorp

Data Solutions,

Inc. (Sept 2008 –

Dec 2009) Formulation, writing, and posting of articles, press releases, blogs, forum posts, and social media initiatives for Search Engine Optimization (SEO), viral marketing, and On-page and Off-page optimization of websites

SEO Copywriter/

Specialist

Extanet (Jan 2008 –

Sept 2008) Formulation, writing, and posting of articles, press releases, blogs, and social media initiatives for Search Engine Optimization (SEO), viral marketing, and On-page and Off-page optimization of websites SEO Copywriter,

Social Media

Specialist,

Zimplizity

Solutions (Nov

2006 – Dec 2008) Formulation, writing, and posting of articles, press releases, blogs, and social media initiatives for Search Engine Optimization (SEO), viral marketing, blogging, and other Search Engine Marketing (SEM) initiatives for international clients

Senior Copywriter,

LAKE

WASHINGTON

Communications

(Mar 2006 –

Dec 2007) Writing of print ads (local), web copies, web content, creative concepts, proofreading, and other marketing materials for U.S.-based company Finalist,

CATHOLIC

MASS

MEDIA AWARDS For Interstitials entry on SMS for the Blind, in the Best Business News/Feature category of the CMMA 2005

Writer/

Segment Producer

ABS-CBN Corporation

(Sept 1998 - open ended)

TV Production:

• Cinema One (2006)

News and Current Affairs:

• Kumusta Kabayan (TFC, ANC)

• Interstitials(ANC)

• Rated K

• ANC Live (8:30-11 AM, Dateline Phils)

• Get Real with Ces Drilon

• The World Tonight

• Ang Hinaharap (2001)

• NewsClock with Jing Magsaysay

• Market Review with Nancy Irlanda

• S.W.E.E.T. News

Creative Writer,

(Consultancy,

1998 up until

Company stopped)

Diwa Learning

Systems Conceptualization of creative springboards for specific lessons to be used by teachers/book authors in book writing, proofreading of submitted manuscripts

Senior Copywriter,

MANPROM, Inc.

(Aug 1996 –

Jul 1998) Conceptualization, copywriting and proofreading of press releases, print ads, T.V. commercials, audio-visual presentations, speeches, brochures, leaflets, and advertorials copies for clients. Work entailed monitoring, supervising projects, and client servicing. Finished projects and clients served include:

MARKS & SPENCER

RUSTAN’S COMMERCIAL CORPORATION (NATORI)

ROYAL DUTY FREE

STYLE SPECIALISTS, Inc.

SO-EN

MINOLA

Copywriter,

ARTIST SHOP

(1996) Writing of concept paper, ad copies, and packaging copy for the following clients:

JOHNSON & JOHNSON

BAYER

Project Manager/

Copywriter,

AMERICAN

TECH, Inc.

(1996) Managed all marketing activities, writing of marketing collaterals for select clients, including:

IN FOCUS PROJECTION SYSTEMS

POWER COMPUTING SYSTEMS

TARGUS

Associate writer/

PR Coordinator,

ORENDAIN &

ASSOCIATES

(1996) Conceptualized and prepared year-long PR campaigns for clients, including:

COMMUNITY CENTER for TOURISM-BASED INITIATIVES

ROASTERS PHILIPPINES, Inc.

BANCO SANTANDER

Technical writer,

SOCIAL

SECURITY

SYSTEMS (Main)

(1996 –

Non-renewed) Served as personal writer to Computer Operations Division CEO, handled all internal PR activities of SSS Main Office, prepared budget presentations, proofread local circular, evaluated new software and hardware for viability and prepared proposal paper for new material bidding

Proficiencies WordPress

Avid MCX Editing Suite (Non-linear editing)

iNews Newswriter

MAC OS

MS Office Suite

Adobe Photoshop

Bricolage

HTML

Dreamweaver

Education Graduated Bachelor of Science in Education Major in English

College of Education

University of Santo Tomas

Contact this candidate