Makena Gikuuma Resume

Name: Makena Gikuuma

Email: adyxmt@r.postjobfree.com

Address: **** ****** ******, ***** ****, Iowa

Tel: 712-***-****

Career Objective

To offer leadership, management, growth and profitability to the business through implementation of effective and efficient Marketing Strategies, Customer Service and Dynamic Digital Media Strategies.

Skills Summary

Great Conceptual skills, Excellent presentation skills, Project Management and Sound Information and Communication Technology skills.

Academic Background

MSc in Business Information Technology (2002-2003); - University of Westminster, London-UK.

Bachelor of Commerce Degree (Hon’s); Marketing (1998-2002) - Catholic University of Eastern Africa, Kenya.

Brand Management (Distinction ), AAA School Of Advertising, South Africa, (2012)

Research Paper: Comparative Analysis of Bokomo and Kellogg’s Brand in South Africa.

Computer Science Certificate, Wisconsin University, Ghana (2001)

Career Achievements

Instrumental in building and growing two start-up companies from the ground up

Rebranding and Re-launch of the NIC Bank Logo

Using social media to build and grow the company client base organically to 55%.

Work Experience

January 2015 – To – Date

BOSS (Business Outsourcing Solutions)

Marketing and Human Resource Manager

Managing all marketing for the company and activities within the company

Developing marketing strategy for the company in line with company objectives

Overall responsibility of brand management and corporate identity

Co-ordinating marketing campaigns with sales activities and promotional campaigns

Developing and implementing digital marketing strategy

Coordination all administrative activities related to the personnel.

Planning and achieving organizations objectives

Ensuring the assigning of the right resources to the right project.

Supervision of Administration Department in general

Preparing reports to management on a regular basis

Monitor, supervise and ensure safety measures are incorporated into all business development

Preparing payroll for all staff members

January 2010 – to – December 2014

South Africa – Johannesburg

Marketing Manager, Mwangaza Africa Business Consultants (M-ABC)

Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs in assigned countries and general company plans.

Preparing marketing budget for the company to allocate sufficient funds to support our marketing campaigns.

Coordinate the social media strategy through working closely with all departments to create relevant online presence for our brand

Market research to identify market opportunities and assess effectiveness of campaigns

Creating, building and analysing company database and translate it into useful information for the company.

Preparing sales and marketing forecasts, assisting colleagues in the preparation of marketing plans, and coordinating marketing plans for overall Liaising with customers and other agencies to ensure the organisation is well informed on changing market conditions and trends

June 2008 – July 2009

Brand Manager, NIC Bank, Kenya

Development and Management of the banks’ innovative personal banking products and their marketing through effective promotion and advertising communication

Liaising with Advertising agency to ensure advertisements communicates and meets the objective.

Effective use of bank database to send out targeted emails to potential and keeping current clients up to date with the bank news, products and services.

Website content management to ensure up – to date information is communicated on the website and other ITC related areas.

Closely working with software developers to develop bank website

Ensure advertisements run on time and are of expected quality

Overall co-ordination of products marketing operations from planning, preparing budgets, sourcing for suppliers and execution of company functions and events.

Market research to measure effectiveness of advertisements and overall bank performance

January 2007–May 2008

Sales Account Manager, Ovidian Advertising and Branding

Meeting clients on a weekly basis and taking note on the new campaigns.

Ensuring excellent communication between the client and the creative team

Preparing and updating status reports on a weekly basis after client meetings

Preparing the agency brief based on the client requirements and updating it accordingly.

Holding strategic advisory meetings with the production and creative department to ensure that the client’s requirements are fully met.

Building a strong customer relationship to achieve high customer satisfaction and retention.

Ensuring that clients’ deadlines are met by effectively liaising with production and creative departments.

Main Clients: Nation Media Newspapers, K-Rep Bank, MiadiHaco Company

August 2003 – December 2006

Sales Executive, Data Fusion

Identifying business opportunities by identifying prospects and evaluating their position in the industry; researching and analysing sales options.

Selling products by developing relationships with prospects; recommending solutions.

Maintaining relationships with clients by providing support, information, and guidance; researching and recommending new opportunities.

Preparing reports by collecting, analysing, and summarizing information.

Maintaining quality service by establishing and enforcing organization standards.

Maintaining professional and technical knowledge by attending educational online programs; established personal networks.

REFEREES

Josephine Karimi,

BOSS Limited

CEO

072*******

Maudlin Kanyiva

Managing Director

Mwangaza ABC, South AFrica

Email: adyxmt@r.postjobfree.com

Sandra Omanga – Mwangi

Ovidian Advertising

Corporate Sales

Mobile: 072*******

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