Dan West

Peachtree Corners, GA ***** • C: 404-***-**** • adyxdv@r.postjobfree.com

www.linkedin.com/in/wyliesutton

Dynamic Senior Leader Results:

Creating, Leading and Producing Engaging Consumer/Customer Experiences: Took over after Turin Olympics event producer departed months prior and created highly successful Olympic experiences meeting objectives and ROI for Coca-Cola, Visa, GE and Johnson & Johnson to maximize their investment. Formulation and management of hospitality/VIP programs for Voodoo Music Festival and Essence Festival driving 3,000+ VIP attendance average per festival per year. Creator of True Experience artist-fan desitination programs and True Taste of Music a chef-musician collaboration.

Driving Revenue Growth and Operational Excellence: Established corporate infrastructure, co-designing business model from the ground up - building agency from $0 to $12M+ in revenue over a two-year period and contributing to its sale to Clear Channel in 2000, based on revenue, personnel, operational excellence and client base.

Leading Successful Turnarounds: Formulated comprehensive turnaround plan for struggling experiential marketing/media provider and converted multiple-year losses into a $3M+ gain on $17M revenue. Increased gross margins, constructed consistent budgeting and sales processes while creating revenue from non-utliized assets.

Known For:

Optimizing People, Resources and Systems: Company-wide to drive profitability and operational excellene positioning companies for growth.

Proven Change Agent: Expert at diagnosing core issues across functions and transforming problem areas into major success stories. Significant expertise at conceptualizing, planning and executing global, large-scale initiatives (marketing related and others) that exceed ROI and campaign performance objectives.

High integrity Leader: Masterful at uniting teams around a common vision – empowering them with a sense of ownership and accountability, and a drive toward superior performance and productivity.

Broad Experience: Broad experience across concepting, planning, managing, marketing, hospitality, operations and other functions at top companies including Coca-Cola, Clear Channel Entertainment, and numerous domestic and international music/sports/entertainment events including Olympic Games and World Cups.

Competencies that Create Results

P&L / Finance Management / Budgeting / Forecasting

Integrated Marketing (Traditional, Digital and Social Media)

Talent Management / Performance Management/HR

Strategic Partnership Development / Sponsorships

Strategic Business Planning and Implementation

Venue / Operations Management / Infrastructure Design

Event Management, Planning and Promotion

Project Management / Program Management

Customer, Competitor and Market Analysis

Team Building, Coaching and Leadership

Talent Booking & Management

Marketing Management / Brand Management

A Successful Career of Positioning Companies for Continued Growth Worldwide

Peach Bowl Inc., Atlanta, GA 2017 – Present

Responsible for co-leading the events department in the planning, development, project management, execution, post-event evaluation and budget management for all Stakeholder, KickOff Games and Peach Bowl events.

Vice President, Events & Fan Experience

Provide partner venue relationship management with Georgia World Congress Center and College Football Hall of Fame. Oversight of planning, development and execution of multiple coach, team and fan events throughout the year including the Peach Bowl Golf Challenge, Chick-fil-A KickOff games and Chiick-fil-A Peach Bowl. Produce anniversary based events such as Peach Bowl 50th anniversary luncheon, Peach Bowl and College Footballl 150th anniversary breakfast. Manage large scale volunteer programs including Fan Ambassador, Economic Impact, Tailgate Town, FanFest and Transportation groups. Contunue to upgrade use of project management with operational timelines and event management task lists that includes 1000’s of action items. Manage “Battle For Bowl Week” our team competitions. Oversight on the CFA Peach Bowl Media Party.

Key results: Lower spending with higher attendance results with the two large scale fan events including a 22% increase for this year’s CFA Peach Bowl FanFest. Introduce True Taste of Music concept leading to consecutive years of an engaging food and music collaboration with room for significant growth and use in other arenas.

Wylie Events Group, Atlanta, GA 2003 – 2018

Experiential marketing agency offering organizational, operations, marketing and activation expertise to companies across diverse industries. Contractual senior management.

PRESIDENT

Discovered an unmet market need whereby companies were investing more heavily in creating highly engaging customer experiences and lacked the internal expertise/resources, and in general, experience in organizational/operational upgrades.

Provide strategic marketing, operations and project management guidance, helping diverse clients develop and optimize their operations, work flow, organizational infrastructure and financial acumen; human capital needs and performance management systems; and experiential marketing initiatives to maximize profitability and market share. Help clients research and secure strategic partnerships to further enhance the “customer experience,” and to increase event revenue. Seek local, regional and national opportunities for music and acting talent. Select engagements:

Mobile Media Enterprises (Interim President / COO): Formulated comprehensive turnaround plan to reignite growth and operational efficiencies for struggling marketing/media provider. Restored cost controls; introduced quality control and HR-related processes, and programs; and created a team-focused culture.

Key results: Converted multiple-year losses into a $3M+ gain on $17M revenue. Boosted gross margin from 12% to 29% over the prior nine months. Slashed 23% in excess internal/external costs via improved budget management and eliminating unnecessary assets.

Rehage Entertainment (Chief of Staff / Producer): Produced and performed extensive project management, operations, talent/industry relations, partnership and marketing-related responsibilities for events ranging from The Voodoo Music Festival (15 year/1,000,000+ attendees), the Revlon Run/Walk and The Essence Music Festival. Also played lead role in winning and producing Brad Pitt’s 2012 A Night To Make It Right gala business.

Key Results: Established Voodoo as one of the pre-eminent festivals in the country that’s been nominated PollStar Festival of the Year multiple years and was acquired by Live Nation (in 2012) based on brand strength and disciplined event management. Surpassed event and talent management expectations of Brad Pitt and CEO of the Make It Right Foundation, and raised $5.6M (vs. original goal of $4M). Enhance artist relationships

IMG Live (Producer / Event Director): Provided operations, personnel and project management leadership for the Turin, Italy Olympic Games, the Olympic-Sanctioned 2004 Titan Games in Atlanta and the 2010 NCAA Final Four Big Dance. Provided pre-event consultation for London International Festival and Beijing Call-To-Culture.

Key Results: Redefined project plans and activated strategic partnerships and sponsorships with Coca-Cola, Visa, GE and Johnson & Johnson meeting ROI objectives. Broadened international management capabilities in non-sporting event arena.

CMI/Clear Channel Entertainment, Norcross, GA – Experiential marketing and live event producing agency. 2000 – 2003

SENIOR VICE PRESIDENT, SHOW SERVICES / PRODUCTION AND FIELD SERVICES

Post Clear Channel’s acquisition of Heffernan Interactive, was designated as go-to leader for integrating two very different organizations with opposing operating styles in order to present a cohesive face to the market.

Assessed strategies, operations and human resource practices of both companies, and designed integration plan to merge entities into a united organization with common processes and workflows as well as a cohesive and engaged culture. Innovated and executed over $30M in experiential marketing programs for clients including Procter & Gamble, the NBA, the NFL, Kodak, Levi-Strauss, Coca-Cola and others. Directed internal departments as well as external contractors and thousands of field staff in executing initiatives on time and on budget – orchestrating activities across production, operations/logistics, project planning and others.

Generated $10M of direct revenue-generating programs through effective new business development efforts.

Resolved major power struggle between New York and Atlanta offices, creating a unified group of people working collaboratively.

Heffernan Interactive, Norcross, GA – Experiential marketing agency. 1998 – 2000

VICE PRESIDENT / PARTNER

There was a market need for more experiential marketing resources to help companies across different industries better attract and connect with their customers.

Devised strategic vision as well as established corporate infrastructure, co-designing business model from the ground up that created sustainable revenue growth and profitability. Oversaw agency functions, including operations, talent acquisition, and management, new business development, vendor relations, client service and other areas. Planned, developed and executed, using disciplined project management principles, experiential marketing and engagement programs for clients.

Built agency from $0 to $12M+ in revenue over a two-year period – contributing to the sale of agency to Clear Channel in 2000, based on revenue, top talent acquired, and client base (e.g., Coca-Cola, Kodak). (Later contributed to second acquisition by IMG Live.)

The Coca-Cola Company, Atlanta, GA – Global beverage company. 1994 – 1998

ACTIVATION MARKETING MANAGER – WORLDWIDE SPORTS

Directed strategic planning, consulting extensively with US and international offices to implement brand activation plans, leveraging events, partnerships, agency relationships, sponsorships and other channels, that drove business results and built equity of the Coca-Cola brand worldwide within World Cup, Olympic, IAAF and soccer properties in France, Greece, Japan, Australia, Netherlands, Egypt, Saudi Arabia and other countries.

PRESENCE MARKETING MANAGER – 1996 CENTENNIAL OLYMPIC GAMES IN ATLANTA, GA

Created overall strategy and tactics that aligned with corporate objectives and brand prioritization (Coca-Cola, Minute Maid, PowerAde). Designed and directed cross-functional activation team in executing massive project management plan to effectively execute multiple simultaneous initiatives. Wrote an ambush protection plan that protected company’s investment and rights against competitors that was adopted by the Atlanta Organizing Committee and communicated to sponsorhip community as the gold standard. Reviewed and processed over 1,400 proposals over 14 months. Produced project plan on time and managed $22M 100% on budget.

EVENT MANAGEMENT SPECIALIST/PROJECT MANAGER – The World Cup (1994) and Super Bowl (1995 and 1996)

Education

Bachelor of Journalism – Advertising and PR, University of Missouri, Columbia, MO

Personal: Dedicated Volunteer/ “Disaster University” Red Cross Graduate / Time For A Change

OPTIMIZING ORGANIZATIONAL ASSETS FOR ENHANCED PROFIT

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