SUSAN A. LYNCH

** ******** ****, ********, ** ***80

Home 203-***-**** Cell 614-***-****

adywic@r.postjobfree.com

PROFESSIONAL PROFILE

Creative, results-oriented marketer with a proven record of success in growing targeted audiences through direct mail, e-mail, and web advertising. Expertise in managing the creation of marketing tools and executing direct marketing and retention campaigns. Solid leadership and problem-solving skills. Accomplished at communicating with management, vendors, and internal departments to strategize overall direct-to-consumer marketing efforts.

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EMPLOYMENT EXPERIENCE

CAPITAL ONE – CONTRACT Westport, CT October 2021 to November2021

Marketing Manager, Direct Mail

Collaborated with partners to execute campaigns, translated audience insights into marketing plans and influenced testing strategies for consumer credit cards.

CHARTER COMMUNICATIONS, Stamford, CT July 2018 to October 2018

Manager, Marketing & Creative Strategy -Direct Response

•Created tactical marketing plans in collaboration with cross-functional teams and successfully managed the execution of the plans.

•Drove call volume growth through direct response tactics while maintaining the overall brand.

•Coordinated with internal strategy teams on identifying segments and proper messaging unique to direct mail.

•Evaluated existing campaign performance to drive future strategies and optimize existing

channel performance.

•Managed large volume multi channeled direct mail campaigns.

HIGHLIGHTS, Columbus, OH May 2016 to June 2017

Market Manager- Renewals & Bills

•Managed all phases of the billing and renewal programs for magazine and continuity products.

•Developed the strategic direction and tactical execution plans for payment optimization initiatives.

•Drove efforts of a cross-functional team to develop the strategy for year-round renewal programs.

•Managed ongoing relationships with third party collection service providers.

•Monitored billing and renewal efforts to ensure that we are meeting performance expectations for response and revenue metrics.

•Managed team members assigned to the renewal and billing campaigns.

CITIZENS BANK, Bridgeport, CT July 2012 to March 2015

Marketing Manager- Business Banking

• Partnered with internal colleagues in Product Marketing to ensure that direct marketing channels were being optimized to support the business goals of acquiring and retaining qualified business banking customers.

•Implemented direct marketing and email communications, including strategy execution, creative development, production, and analysis.

•Worked with internal and outside partners to ensure direct marketing and email programs were implemented on time, on brand, on strategy and in compliance with regulatory guidelines.

•Managed budgets and forecasts for direct marketing programs.

•Partnered with vendors, Systems and Operations support areas to ensure all marketing initiatives were leveraging available technologies and were able to be supported on the backend.

•Facilitated ongoing status meetings with internal and external partners to ensure all parties were in sync with and accountable for their deliverables to support marketing efforts.

•Created and managed customer communications.

F+W MEDIA, Cincinnati, OH August 2006 to May 2012

New Business Manager

•Developed and implemented direct mail marketing programs to increase the profitability of subscription sales. Mail quantities ranged from 50,000 to 500,000.

•Prepared and maintained budgets on direct mail campaigns. This included response projection and goal setting with profit and loss responsibility.

•Maintained reporting and analysis on the progress of campaigns through gross and net response.

•Worked with in-house creative and production teams on design and copy for all direct mail packages.

•Created and oversaw internet marketing plans.

•Worked with list management company to monitor our list rental business. This included approvals on all list orders, processing list orders and monitoring exchange balances.

•Produced and updated P & L analysis on all marketing promotions for upper management.

•Analyzed and interpreted ROI results to strategize future campaigns.

NATIONAL GEOGRAPHIC SOCIETY, Washington, DC October 2004 to August 2006

Renewal & Billing Manager – Adventure, Traveler & Kids Magazines

•Developed and implemented renewal and billing series with our fulfillment bureau.

•Prepared and managed renewal and billing budgets and reforecasts.

•Developed and executed marketing test plans.

CIRCULATION SPECIALISTS, INC., Shelton, Connecticut July 1999 to October 2004

Circulation Manager

•Responsible for the development, implementation and tracking of direct mail acquisition and retention marketing campaigns for multiple clients.

•Coordinated all promotions with fulfillment house and lettershop.

PLAYBOY ENTERPRISES INC., New York, New York March 1997 to July 1999

Assistant Promotion Manager - Renewal & Billing Sources

•Responsible for all phases of renewal and billing promotions.

•Developed, analyzed, and executed all aspects of the 1997 and 1998 donor renewal campaigns.

•Acted as a liaison with free-lancers and printers to produce creative material.

COWLES ENTHUSIAST MEDIA, Stamford, Connecticut November 1995 to March 1997

Business Manager

•Responsible for preparing financial budgets and reforecasts for five publications.

•Set up and maintained P/L tracking analysis for direct mail, alternative sources and insert cards.

•Updated 5-year P/L’s.

MECKLERMEDIA, Westport, Connecticut January 1994 to October 1995 Assistant Circulation Manager

•Updated and balanced monthly circulation model for Internet World and Virtual Reality World.

•Prepared financial budgets and P/L statements for Internet World and Virtual Realty World.

•Prepared and implemented Christmas cold donor renewal campaign.

•Helped coordinate all aspects of our direct mail campaigns and package insert programs.

CONDE NAST PUBLICATIONS, New York, New York January 1991 to January 1994

Circulation Planning Analyst

•Prepared monthly, quarterly and year-end production reports for all renewal activity generated by Conde Nast’s ten publications.

•Tracked renewal mailings to ensure that they went out as scheduled.

•Coordinated list rental negotiations between our broker and clients.

EDUCATION

UNIVERSITY OF WISCONSIN - B.A. in Communications

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