Address:

Lisbon, Portugal EU

email: adyw8y@r.postjobfree.com

Phone. +351-***-***-***

www.linkedin.com/in/luissfrancisco/

Luis Francisco

Summary

** ***** ** ********** ** Senior Management at several sectors of the tourism industry like national tourism boards, country promotion, destination marketing organizations, airlines, GDSs, tour operators, and hospitality. I have a demonstrated history of working in different kinds of companies and institutions, in different maturity stages, built from scratch to global companies and huge multinationals. Ability to work in highly competitive and challenging environments in multinational and local companies. Member of the Board of international companies and at the level of General Director, Executive Director. Skills

o Strategic

o Organizational skills

o Emotional intelligence

o Creativity

o Office and people management

o Negotiation

o Problem-solving

o Positive and happy

o Friendly spirit

Experience and achievements

ADVISORY, Lisbon (POR)

Senior Tourism Advisor Feb 12 - Present

Consultancy and advisement to several companies related to National Tourism Boards and National Destination Organizations, Airlines and Hospitality in areas like strategy, marketing, communication Relevance to

– Executive consulting to European, Golf and Asiatic tourism boards and national destination organizations

– Executive consulting to embassies located in Portugal

– Development and implementation of Portuguese Incoming Travel Agency dedicated to Senior Active Tourism: culture, history, nature

– Team member that organized the World Food Tourism Summit, Cascais (Lisbon)

– Sponsorship & Exhibition Management for Professional Congress Organizer (PCO)

– Speaker at several University events, related to hospitality, tourism, airlines, HR, and country promotion

– Tourism consultancy to Town Halls, local authorities

– Consultancy to large equity firms worldwide about:

. Tourism development in Southeast Asian countries

. Espirito Santo Viagens (biggest Portuguese tourism group)

. Tivoli Hotels

. Hospitality in Portugal

. Travel Agencies and Hotels in Brazil

Resume Luis Francisco Page 2 of 4

. European Hospitality Market

. Hospitality business opportunities in the Algarve

. Hotels in the Algarve, Portugal (top leisure Portuguese destination), in conjunction with Golf Courses and the world-famous Marina

– Assistance in International Events at Town Halls at the Algarve

– Promotion and Communication of the “Golf Masters”, held in the Algarve (Portugal), to City Hall

– Representation of Official Representation of National and Regional Tourism Organizations or Tourism Boards in Portugal.

Also, Invited Lecturer at Hotel School of Estoril – Hotel Management Courses in Portuguese and English ISEC Lisboa, polytechnic university, Lisbon (POR) Sep 17 - Present Adjunct Professor School of Management and Aeronautics Board Member

Specialist Professor Title in Tourism and Leisure

Professor in Tourism Management, Touristic Destinations Management, Hotel Management, and Aviation Management courses

Member of the Scientific Council

Board Member School of Management, Engineering, and Aeronautics VALADYS, Algarve, Mallorca and Rio Janeiro (POR, ESP, BRA) Sales Manager Portugal and Brazil Oct 10 – Out 11

Sales and Action Plan to launch a Spanish Computer System focused on e-commerce and e-distribution for incoming travel agencies, tour operators, and hotels

Launch of products in 2 markets: Portugal and Brazil with good results ALGARVE Tourism Promotion Bureau Albufeira, the Algarve (POR) Executive Director Aug 03 - Nov 09

Part of Portugal Tourism Board

Office management along with marketing strategy, communication, promotion, and partnerships

Preparation and implementation of the Marketing Plan for the Tourism of the Algarve, for a four-year period 2004-2008 including Sales and Action Plans

Decisions and actions taken meant a significant increase of the number of tourists, nights, and revenue, around 10% Czech Republic Tourism Board - CTA, Lisbon (POR, CZE) Representation in Portugal Apr 02 – May 03

Country promotion and support to Czech Governmental Members and Authorities, besides Czech citizens and Tourism Companies whiling to work with Portugal

This was a Czech plan (1-year contract) to promote the country in Portugal taking into consideration the Euro2004

Czech Republic won a new and better image in Portugal, with a strong impact in the number of tourists and investment AIR LUXOR airlines, Lisbon (POR, IRE, FRA)

Executive Vice President Dec 99 - Apr 03

Management of destinations, strategy, operations, sales, marketing, contracts, planning, yield/revenue management

Operation of IATA flights to Funchal, (Madeira Island), Paris, Dublin

Charter operations to new destinations: Mahe (Seychelles); Maceio, Fortaleza, Natal (Brazil); Phuket (Thailand)

First Charter operation ever made between Portugal and Asia - Phuket, Thailand - with 97% yield

Air Luxor operations were a great success since year one and became the 2nd larger Portuguese airline with millions of euros in revenue.

Resume Luis Francisco Page 3 of 4

DELTA AIRLINES, TRANSBRASIL, JAPAN AIRLINES - GSA, Lisbon (POR) Sales & Marketing Manager Nov 98 – Nov 99

Established and implemented the sales and marketing plan of each airline

Transbrasil won about 80% share for the Brazilian Northeast and 25% for Brazil, important figures for an airline that was beginning to fly to Europe; huge gains in the first year of activity

The other airlines maintained their market share considering that were offline, without flights to Portugal

Highlight for Delta Airlines, despite being offline, saw increased sales for the trading of places in code-sharing with TAP Air Portugal to New York

PGA - PORTUGALIA AIRLINES, Lisbon and Madrid (POR, ESP) Executive General Manager Amadeus Portugal Apr 96 - Oct 98

Strategic Sales implementation plan plus marketing, yield, and revenue management

Creation of synergies with other Amadeus Airlines: Lufthansa, Air France, Iberia, SAS, Finnair

The first year represented remarkable growth at all levels, from the image, know-how, and confidence, until the market share increased from 5 small customers to 30 large ones

In the 2nd year were guaranteed 30 to 35% market share and in the immediate two years, a steady growth of 40%

Provided a significant increase in income

GALILEO TRAVELPORT PORTUGAL, Lisbon and Swindon Town (POR, UK) Vendors Sales & Marketing Manager Oct 92 - Apr 96

Full Sales responsibility over all airlines, hotels, hotels chains, car rental companies, cruise lines, and tour operators, and for all the marketing activity of this GDS in Portugal

One of the 5 responsible for the implementation of the GDS in Portugal, increasing the market share from 4% to 96%

The conquest of the market, coupled with innovation, made the Portuguese NDC (National Distribution Company) the best office in the world Galileo, which was unprecedented in national companies. TUROPA - Tour Operators, Lisbon (POR)

Area Manager - Planning & Contracts, Destinations, Airlines GSA Oct 81 - Oct 92

Started in reservations department, then promoted to planning & contracts department, and finally promoted to top tour operator’s department as “Area Manager - Planning and Contracts, Destinations”

Head of negotiations, contracts, and planning of touristy destinations and with hotel chains - more than 3,000 worldwide

Created new tourist destinations (Thailand, Vietnam, Seychelles, Mauritius, Maldives, Reunion Island, Dominican Republic, Mexico, Curacao,…)

The introduction of new destinations led to a significant increase of earnings in many millions of Euros

First year worked at Incoming Department / DMC

Education

University Aberta of Lisbon

Degree on Online teaching at Higher Education studies – certified by the Portuguese Government, Lisbon, Portugal Mar 2022 - Jun 2022

Superior School of Tourism - Polytechnic of Leiria, Portugal 2018 - 2019 Specialist Professor Degree – Tourism and Leisure

Lisbon's University Autonoma, Lisbon, Portugal 1987 – 1991 plus 2006 - 2008 Degree – Law (In Portugal, the Law degree was 5 civil years) Several Institutions, several countries 1981 – 2008 Airlines,GDSss, Tourism, Marketing, Sales, Management, HRs Resume Luis Francisco Page 4 of 4

Languages

Fluent in English.

Fluent in Spanish.

Intermediate in French.

Native in Portuguese.

American Language Institute, English Course, Lisbon, Portugal 1982 – 1984 High School of D. Pedro V, French Course, Lisbon, Portugal 1973 – 1980 Training

– Course of online studies for Teachers at the university level

– "Accessible Tourism" Course, by Accessible Portugal and Portugal Tourism Board

– "Teachers of Tourism Academy", Annual seminars organized by Portugal Tourism Board

– E-marketing: “new technologies in the tourism”, by Algarve Tourism Board

– Innovation and Internationalization of Companies, by AEP - Entrepreneurs’ Association of Portugal

– Several training courses provided by The Portuguese Bar Association

– Franchising course at Franchising Institute of Portugal”, in Lisbon

– MBO course (Management By Objectives) at Amadeus International, in Nice, France

– Several training courses provided by Galileo International (GDS), in Swindon, UK: Galileo Central System, Reservations system, Ticketing, Airfares, RoomMaster, CarMaster, RailMaster SNCB (Belgium trains system and marketing), Marketing and Sales

– PARS, WorldSpan (GDS) course, at TWA – Lisbon

– Sales and Marketing at IBERIA – Madrid

IT Skills

Excellent knowledge of the following software, systems, and programs:

Microsoft Office: Excel, Word, PowerPoint, …

Electronic Mail: Internet Outlook and Outlook Express

ZOOM

Moodle

Galileo and Amadeus System (in general)

Internet – full use: Internet Explorer, Mozilla Firefox, Netscape, Google Chrome, Opera

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