Sugandha Mahajan

Mobile: 778-***-****

Email:adyven@r.postjobfree.com Linkedin

Vancouver (Ready to relocate)

Senior Digital Marketing Executive Ecommerce Strategist Growth Marketing Leader

EXECUTIVE SUMMARY

A visionary and data-driven senior leader with over 12 years of extensive experience in driving transformative digital marketing strategies and spearheading ecommerce growth initiatives. Proven track record of elevating omni-channel retail businesses through innovative and result-oriented marketing campaigns. Passionate about delivering exceptional customer experiences and optimizing user journeys to maximize revenue, profitability, and market presence. CORE COMPETENCIES

Key Skills:

Digital Marketing Strategy Ecommerce & Marketplace Management Growth Marketing Customer Lifecycle Management Multi-channel Campaigns Marketing Automation Data-driven Decision Making Team Leadership & Mentoring Business Development Technical Skills:

● Salesforce Marketing Cloud & Commerce Cloud Shopify Plus Amazon Google Analytics Google Ads GTM SEO Email/ Drip Marketing Marketing Automation Tools SQL HTML Key areas of expertise:

● DTC and B2C in Online, Omni and Retail channels

CAREER GRAPH

Mar’21 – Present: e-Commerce and Digital Marketing Manager, Auld Phillips Ltd, Vancouver

Jan’20 – Mar’21: Marketing Manager & Amazon Specialist, Freelancer

Jan ‘14 – Mar’20: e-Commerce Growth Specialist, Epic Everything Products, India

Jun’14 – Oct’15: Social Media Manager, iYogi, India Dec’10–Sep’11: Project Co-Ordinator, Wipro, India

Feb’09 – Dec’10: Associate Technical Consultant, Nova-TerraTech, India EDUCATION

Masters in Business & Management, University of Strathclyde, Glasgow, UK, Dec’12

Bachelor of Engineering in IT, Pune University, India, Jul’08 PROFESSIONAL DEVELOPMENT

Certifications: Google Analytics, Google Ads and HubSpot Inbound CAREER HIGHLIGHTS

● Successfully led digital marketing campaigns resulting in significant revenue growth and market expansion with a 55% uplift in revenue.

● Built and executed awareness campaigns that tripled the email subscriber base.

● Implemented growth marketing strategies that led to a noteworthy improvement in ROAS from $0.75 to $1.02.

● Achieved a remarkable increase in mobile conversion rate from 3% to 11%.

● Enhanced customer retention rates by 32% through the development of profitable shopping experiences for targeted customer groups.

● Orchestrated product upsell strategies, resulting in a +5% uplift in overall revenues.

● Effectively managed partnerships with 15 vendors, optimizing conflict management, pricing, and contractual negotiations. KEY RESULT AREAS

Digital Marketing Leadership:

● Led and executed high-impact digital marketing campaigns, leveraging cross-channel tactics to achieve strategic objectives and drive business growth.

● Collaborated with C-suite executives and internal stakeholders to identify marketing needs and requirements, aligning marketing strategies with broader organizational goals.

● Developed comprehensive work plans, including budget, scope, schedule, and tactical implementation, ensuring seamless execution of marketing initiatives.

Ecommerce Growth & Optimization:

● Spearheaded ecommerce and marketplace management, orchestrating successful product launches and digital storefronts to enhance the customer experience and boost sales.

● Pioneered growth marketing strategies, resulting in a significant increase in conversion rates, customer retention, and average order value.

● Leveraged data analytics and insights to optimize customer journeys and enhance overall website performance, leading to improved user engagement and customer satisfaction.

Marketing Automation & Personalization:

● Expertly utilized marketing automation tools to create targeted and personalized campaigns, generating leads, nurturing prospects, and driving sales.

● Implemented trigger-based campaigns and customer lifecycle marketing, resulting in higher customer engagement and improved retention rates.

● Continuously monitored and analyzed marketing performance metrics, making data-driven decisions to refine marketing strategies and improve ROI.

Team Leadership & Mentoring:

● Built and mentored high-performing marketing teams, nurturing a culture of creativity, innovation, and collaboration.

● Developed training programs to enhance team members' skills in digital marketing tools and platforms, fostering professional growth and effectiveness.

● Guided cross-functional teams, including customer service, fulfillment, and IT, to ensure seamless execution of marketing initiatives and an enhanced customer experience.

Business Development & Partnership Management:

● Drove new and cost-saving business opportunities by forging strategic partnerships with vendors, effectively managing negotiations and contractual agreements.

● Collaborated closely with Business Development and Client Success teams to align marketing efforts with sales and customer success objectives, resulting in increased customer acquisition and retention. Analytics & Data-Driven Decision Making:

● Leveraged advanced data analytics and market research to identify emerging trends and capitalize on new opportunities in the digital marketing landscape.

● Conducted regular performance analysis of marketing campaigns, channels, and customer segments, using insights to optimize marketing spend and improve campaign effectiveness.

● Developed and monitored operational and project budgets, ensuring the highest ROI and cost efficiency in marketing efforts.

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