Jennifer Harris

e: adyv1w@r.postjobfree.com c: 416-***-**** c: 613-***-****

J.Harris Resume

Personal Profile

Fluently bilingual (English/French) professional with over 20+ years of progressive agency & brand business operations. Experience in strategy, sales & marketing, product marketing, digital, advertising, e-commerce, media strategy & planning, customer acquisition & retention and brand loyalty. Building brands and creating best-in-class integrated marketing campaigns for companies such as Xerox, Canada Business App, Taco Bell, KFC and Mazda, Colgate-Palmolive and Tim Hortons, as well as start-ups. Extensive experience in marketing & operations, including brand, product & category leadership for B2B and B2C in retail, food service, technology, e-commerce, tourism & entertainment, and consumer packaged goods, where immersion in business led to exceptional sales & brand equity growth. Experience

Ohh Foods Dec 2022 to 2023 (Fractional Contract - Remote) Chief Marketing Officer (FMCG/CPG)

- Leadership of Marketing & eCommerce on multi-categories and customer-service operations including eCommerce & other online retailers, Canadian retailers, Amazon FBA and partnerships. Highlights include revamp of marketing strategy and re-building of marketing team in first 90 days.

• Reporting directly to CEO/Founder, lead the marketing and digital teams to drive the strategic vision, sales, eCommerce plans, annual brand plans & retail promotional advertising calendars, and customer acquisition & retention for Fast Moving Consumer Good (FMCG) start-up.

• Lead brand and product portfolio vision and strategic marketing roadmap, positioning, product ideation, messaging, and media strategy and planning on product marketing launches.

• Lead marketing, creative and digital teams in strategic, budgetary & creative direction in storytelling and content marketing including social media, email marketing, blogging and partnerships & influencer/UGC marketing, eCommerce landing pages and website(s).

• Oversee key processes and activities on business & financial operations pertaining to the eCommerce business, online retailers, and customer care operations.

• Collaborate with internal and external partners to support business objectives, build brand engagement, and drive traffic and conversion both online and in-store

• Assess marketing and digital teams for KPIs, and restructure, hire, train and mentor employees.

• Provide leadership directives to the team on all aspects of the yearly workplans and partnerships onto Agile and SaaS tools to enhance efficiency, transparency, and collaboration.

• Oversee team’s assessment and optimization of ecommerce product sales offerings, bundles and shipping for cost-efficiency, leveraging digital A/B testing to monitor sales impact.

• Leadership in migration onto Amazon FBA eCommerce account to extend multi-channel reach

• Lead enhancement of email sales funnels, ad funnels and newsletters for CRM database growth and team’s migration onto new Klaviyo for Shopify CRM system. Groupe Nordik, Febr-Nov 2022 (Gatineau) Head of Marketing & Contact Centre Operations Director Director of two departments, developing the operational and marketing plans for excellence Highlights include launching Thermëa Spa Village luxury spa concept with cross-functional team into Toronto market achieving $1MM in sales in first 2 weeks post-opening. Jennifer Harris

e: adyv1w@r.postjobfree.com c: 416-***-**** c: 613-***-**** J.Harris Resume

- Drove+9 SSSG for its Thermëa Spa-Nature (Winnipeg) location and post-covid market recovery for its Nordik Spa-Nature legacy market

- Responsibilities include:

• Reporting directly to CEO/Founder and COO, led strategic vision & annual brand plans, retail promotional marketing, including media planning and buying to support 3 luxury spas offering thermal spa, body care treatments, on-location retail boutiques, 3-5 on-site restaurants including fine dining, fast casual, and quick food service hospitality, and seasonal holiday retail apparel & merch Pop-up boutiques and kiosks.

• Provide leadership and on pre-launch and launch go-to-market strategy, eCommerce customer ops & marketing support, and workplans of new $60 MM luxury spa in Toronto market.

• Led the operational excellence of Client Contact Centre, and mentored Call & Web Chat Centre Manager on key KPIs for ops excellence, partner operations & transforming key operations.

• Oversaw key processes and deliverables on business & financial operations pertaining to the Marketing, Media, Digital/Social & Creative teams, and Client Contact Centre Operations teams.

• Work closely with cross-functional team leads to develop & implement policies and initiatives that support the company's business goals and business strategy.

• Led brand and product portfolio vision and strategic marketing roadmap and storytelling, positioning, product ideation, messaging and product marketing campaign launches and creative collaboration on product marketing campaign ideas.

• Worked with key partners such as Fairmount and Cirque du Soleil, negotiated terms of partnership operations and execution to maximize success on the sales booking platform and/or retail campaign or contest promotion.

• Oversaw the marketing, creative and social teams’ execution in brand storytelling & content marketing, social media, email marketing, blogging and partnerships, eCommerce landing pages

& website, advertising, events and brand collateral print & digital projects, digital & social ads, SEO/blogs, SEM, screen neutral digital assets at retail, radio, OOH billboards, and transit ads.

• Led 3 Regional Managers on local marketing initiative such as Chef’s Table Special events at spa.

• Co-led with IT team the digital marketing e-commerce planning and execution of sales funnels, guest retention, online booking, spa closures, online sales and gift certificate purchases.

• Responsible for team of 30 (4 direct reports and 26 indirect reports) BrandInk Agency, August 2016 to January 2022 (Remote) Vice-President

- Senior lead developing the company’s vision, client acquisition, and clients’ strategic growth plans

- Responsibilities include:

• Strategic business and marketing consultant for B2B marketing and B2C, developing strategic marketing plans for business and clients’ revenue growth utilizing support teams for execution.

• Senior oversight and direction on account and creative/copywriter teams in strategy & creative direction on brand design & corporate identity branding projects, and strategic planning special projects such as research & business expansion evaluation projects for clients.

• Ensure account team, digital and creative experts, and 3rd party suppliers managed campaign tactical execution with efficiency including always-on campaigns, storytelling for content Jennifer Harris

e: adyv1w@r.postjobfree.com c: 416-***-**** c: 613-***-**** J.Harris Resume

marketing, social media, digital/website, print collateral, new store opening events, SEM/SEO, mobile apps, Chat Bots, affiliate marketing, email marketing sales funnels and more.

• Developed, and managed B2B product-led growth strategy to reach and educate existing and new customers with such as sales and educational webinars, and integrated marketing strategy.

• Business development responsibilities including identifying, qualifying, sales pitch presentations both solicited and unsolicited, to generate revenue to grow business. YUM! Brands, KFC New Sales Layers Innovations, 2015 to 2016 (Toronto) Senior Marketing Manager

- Leadership of new sales layers including eCommerce Delivery Channel, Snacking Category, product innovations and product marketing, Pepsi Beverage partnership and Brand Equity initiative

- Highlights include rethink of KFC eCommerce 5-yr plan and step-changing KFC sales via test launch of new product innovation for boneless meat block (KFC Tenders) across multi-daypart category portfolios.

- Global Recognition Award from KFC Global President for driving positive category growth & rethink

- Responsibilities include:

• Reporting directly to CMO, led multi-disciplinary cross-functional team (Operations, Finance, Training, Marketing & Sales, eCommerce Channel, Customer Experience) on internal and external communications and the operational service adjustment requirements for 650 restaurants across Canada for new product and innovation launches.

• Craft product portfolio vision, positioning, messaging and product marketing campaign and oversaw media strategy and planning for launches on product marketing campaign.

• Led brand equity program and e-commerce website 2.0 for Delivery Services ($90MM) 5-Yr Vision and Strategic Expansion growth plan

• Led strategic business and communications planning for 3-yr growth plan for Snacking Product Portfolio, including cross-functional collaboration and leveraging research, insight data mining from customer experience, operations, PR and social media listening, key franchisee input data, as well as product marketing including retail promotional calendar.

• Responsible for defining end-to-end product & marketing strategy and roadmap on transformational boneless meat block on business, as well as gain alignment & executive with franchisees and cross-functional R&D and operations, marketing, finance, and training teams.

• Led relationship and events with key stakeholders & partners on portfolio, including quarterly franchisee advisory council meetings, and supplier relationships such as Pepsi.

• Led Pepsi partnership and promotional partnership marketing. YUM! Brands, KFC and KFC Fresh, 2012 to 2015 (Toronto) Portfolio Marketing Manager

- Leadership of 50% of Category Portfolios, eCommerce & loyalty programs, KFC Fresh start-up

- Highlights include continued momentum of portfolio turn around to deliver same store sales YoY

- Led Global Test for launch of new KFC Fresh fast casual store concept in Canada

- Various Recognition Awards from Canadian Leadership Team (LT) and US Global LT

- Promoted from Taco Bell to KFC Group Family Meals Category 2012

- Successful partnership programs with Shutterfly, eOne, Pepsi, Big Brother TV

- Responsibilities included:

Jennifer Harris

e: adyv1w@r.postjobfree.com c: 416-***-**** c: 613-***-**** J.Harris Resume

• Led leading multi-disciplinary cross-functional team on internal and external communications for 650 restaurants across Canada to ensure successful multi-level campaign roll-out.

• Led KFC Portfolio future back vision/strategic business, marketing brand communications planning for product portfolio, eCommerce, research & data insights, and craft product portfolio vision, positioning, messaging, pricing, and product marketing campaign and media strategy & planning for 50% of KFC Canada business..

• Led marketing and product roadmaps for new start-up KFC Fresh, including brand vision & positioning, storytelling, product marketing & pricing, brand design, messaging communications, business marketing, partnerships, campaign launches and retail marketing programs.

• Led Cross-Functional team working group on KFC Fresh start-up concept, Product Development, Store Design, Customer Care Excellence, Operations and Brand In-Store Experience, Financials.

• Led external agencies for media and advertising (approx. $30MM ad budget) on portfolio.

• Led relationship and events with key stakeholders & partners on portfolio, including advisory council meetings, and supplier promotional events with Molson for new store openings.

• Led integrated marketing plans and media plans that included television, website, radio, out of home, SEM, digital ads, in store POS, retargeting, specialty Media, Contest promotions, media relations, media monitoring, partnership marketing, and data mining & research.

• Develop pricing strategies and optimizations for existing and new product launches.

• Set vision on Colonel’s Club Loyalty program and 2.0 eCommerce Delivery vision and brand plan

• Supervised and mentored team of 4 direct reports. YUM! Brands, Taco Bell, 2011 to 2012 (Toronto) Senior Lead Canada, Brand Marketing Manager

- Leadership of Taco Bell Canada business in Canadian Market. Reported directly to LT

- Highlights include turn around to deliver same store sales growth for the first time in over 7 years on Taco Bell (+3% vs year ago) and developed Future Back vision of Taco Bell brand in Canada

- Global Recognition Award for step-changing Taco Bell sales in Canada

- Responsibilities included:

• Led cross-functional team (Operations, Finance, Training, Customer Experience) on internal and external communications for 100+ Taco Bell restaurants on annual promotional windows.

• Led strategic business and communications & calendar planning, media strategy and planning for Taco Bell Canada, including cross-functional collaboration with Operations, Training, Finance and leveraging insight data mining from customer experience, operations, global best practices, social media listening, trend analysis, historical deep dives, key franchisee input data etc

• Responsible to lead a diverse group of franchisees, advisory councils and regional managers through leadership, influence and persuasion.

• Craft product portfolio vision, positioning, messaging and product marketing campaign launches and creative collaboration on product marketing campaign ideas.

• Develop pricing strategies and optimizations for existing and new product launches.

• Led multi-million dollar product launches supported by marketing and media plans that included TV, radio, website, OOH, digital, in store POS, digital ads and Xbox Live Specialty promotion. Jennifer Harris

e: adyv1w@r.postjobfree.com c: 416-***-**** c: 613-***-**** J.Harris Resume

JWT, 2005 to 2011 (Toronto) Group Account Director, Account Planner Brands: Tim Hortons (Canada, QC and US markets) and Mazda

- Senior lead on Tim Hortons on various categories in Canada & US markets including: Lunch Category

& Test Breakfast & Beverages, Snacking, Merch, Quickpay TimCard, Self-Serve Kiosk Tests, Brand Equity

- Highlights include achieving over a 5% same store sales growth on Lunch Category YoY

- Lead on Tim Hortons re-brand for Tim Hortons Coffee & Bake Shop test in United States, NY stores.

- Promoted from Account Director, Tim Hortons in 2009 Responsibilities included:

• Strategic agency account lead to support Tim Hortons Brand Teams on brand equity analysis, 12- month promotion calendar plans, directional planning, positioning decks, research and media

• Led multi-million dollar new product launches within various categories supported by highly integrated marketing plans: TV, radio, out of home, digital, SEM, print, website, in store POS

• Led account team of 15 persons and supervised (5) direct reports, as well as marshaled cross- functional teams at the Agency including creative, media, broadcast and print production teams. Senior lead on multi-million dollar brand re-launch of Mazda Canada and CX-5 product into Canada

- Responsibilities included:

• Strategic agency account lead on Team Mazda national brand initiatives such as product, marketing communications plans, consumer insights mining, media planning activities, product deep dives, as well as led cross-functional team for Canadian market along with US & Mexico.

• Led multi-million dollar product launches supported by marketing and media plans that included TV, radio, website, OOH, digital, in store POS, digital ads, SEM, website, trade show events.

• Supervised and mentored team of 2

Young & Rubicam, 2003 to 2005 (Toronto) Senior Account Supervisor Brands: Xerox, Palmolive, Lady Speed Stick, Mennen Speed Stick, Softsoap, Fleecy, Right To Play

• Oversaw the implementation of marketing communications plans for B2B and B2C campaigns, research evaluation and monitoring of ad campaigns for new product and service launches.

• Managed client service team (Team of 4) in daily workflow, training and career development, as well as conducted performance management and goal assessment of staff. Education

University of Ottawa B.SSc., Concentration: Communications Algonquin College, Ottawa Media Communications Certificate Program Algonquin College, Ottawa Marketing Certificate Program French Language Testing Level: BBB Canadian Security Clearance: Secret Level 2 Interests & Awards

Best-selling contributing author to “1 Habit for Women Action Takers”, awarded by Global Brand leaders for growing sales. Personal interest: coproducing films, travel, golf, hiking and stand-up paddle boarding.

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