EXPERIENCE

FREELANCE COPYWRITER ****–PRESENT (VARIOUS AGENCIES)

+ Concepted social content to raise awareness of breadth of products and services for online pharmacy and wellness company

+ Key team member responsible for creating overall aspirational theme and joyful experiences for Coca-Cola sponsored annual Essence festival celebrating black women

+ Rethought, refreshed and rewrote web content for an elite university

+ Blog writer for a not-for-profit

+ Created video concepts and scripts for Google’s community impact initiatives SENIOR COPYWRITER > 2014–2019

GEORGE MASON UNIVERSITY

+ Conceptualized, wrote and oversaw execution of brand video, print and social posts

+ Brand steward for the university (like wrangling cats)

+ Created content for new university website

+ Co-created Mason’s first “Giving Day” fundraising initiative that generated more than 30K in pledges from faculty, staff and students in just 24 hours

FREELANCE COPYWRITER 2007-2014 (VARIOUS AGENCIES)

+ Created TV concepts and scripts for a well-known skincare company

+ Helped rebrand an old, decaying hospital into the shiny new Reading Healthcare System

+ Developed concepts for in-store marketing for CapitalOne, including posters, videos and events

+ Concepts and scripts for higher education clients

+ Participated in numerous new business pitches and even won some margaret mandell senior copywriter > acd

CONCEPT > BRANDING > NORTH STAR IDEATION > STORYTELLER > MULTI-CHANNEL INTEGRATED CAMPAIGNS > CONTENT CREATION > PROBLEM SOLVING > BLOGGING NAMING > HAND HOLDING > COLLABORATOR

SENIOR COPYWRITER/ACD > 2005- 2007

ALCHEMY NYC

+ Co-created campaign for Splenda No-Calorie Sweetener, catapulting it to #1 in the category

+ Helped turn a boring, ho-hum calcium chew into something stylish and hip. Women took notice and sales jumped 17%

+ Developed and implemented creative campaigns for agency’s roster of OTC clients

+ Oversaw projects from inception to completion

FREELANCE COPYWRITER > 2002-2005 (VARIOUS AGENCIES)

+ Co-created campaign to raise awareness for Skip Barber Racing Schools

+ Gave Sirius Satellite Radio a serious brand upgrade

+ Increased subscriptions for Automobile Magazine by 27% through direct response marketing.

+ Wrote manifestos, briefs, presentations and sizzle videos for brand pitches SENIOR COPYWRITER/ACD > 2000-2003

EARLE, PALMER, BROWN NYC

+ Partnered with CD to create and execute campaigns for agency clients, including an energy company and global private bank

+ Mentored and helped manage junior creative teams

+ Key member in creating work for and participating in new business pitches SENIOR COPYWRITER/ACD > 1990-2000

MCCANN-ERICKSON NYC

+ Created and executed campaigns for global brands, including US Airways, GM Corporate, Coca-Cola, Black & Decker and numerous other household names

+ Oversaw projects from inception to completion (print, TV, OOH, radio)

+ Key contributor to new business pitches and agency clients that needed “fresh thinking”

+ Major win: Developed “I Can’t Believe It’s Not Butter” campaign that was not only beloved by consumers but also breathed new life into Fabio’s career and his fabulous hair

+ Outlasted seven creative directors

EDUCATION

BS in Journalism, University of Colorado Boulder

CONTACT

adyuu5@r.postjobfree.com

646-***-****

margaretmandell.com