Work History
Regional Sales
Director
Melinda
Jonsson
Contact
Address
Spring, United States 77382
Phone
adyu1y@r.postjobfree.com
linkedin.com/in/melinda-
jonsson-basson-aa353a20/
Skills
Strategic Sales Plans
Excellent
Financial & Analytical
Very Good
Budgeting & Target Setting
Excellent
Negotiation & Relationship
Development
Excellent
Mentoring & Leadership
Excellent
Diversity & Inclusion
Very Good
Decisive Decision Making
A Performance-orientated Regional Sales and Marketing Director with over 16 years of experience. With a proven success in developing, coordinating and leading teams, An impressive track record for surpassing revenue objectives and deploying successful integrated marketing solutions. Expertise in integrated marketing strategies, product promotion and delivering return on investment. Possess excellent persuasive negotiation skills and proven success in working under pressure while finding solutions to problems. A strong history of leading diverse teams to success, while always striving to make a positive impact and help the organization succeed. Decisive decision- making, collaboration and adaptability skills rounds of a trusted leadership approach.
Regional Sales Director, Twitter SSA
ADDynamo By Aleph, Spring, TX
Lead four regional Twitter sales teams across Africa in fostering collaboration and agility while driving organizational change and cultivating environment
of success.
Mentor, coach, and guide sales personnel of various levels.
Successfully grew and retained top talent and
developed, implemented, and managed new best
practices and strategies.
Enhanced sales performance by surpassing KPI and
increasing new business from 4% to 19% YoY.
Realized highest sales quota in 2022 via effective sales strategy and business planning.
Achieved respected standing among executive
leaders.
Develop and manage relationships with media
outlets.
Effectively manage teams in latest digital media
trends.
Ability to create and execute effective social media campaigns.
Raised bar with design and implementation of new
and successful sales strategies.
Passionate about staff development, seasoned
2022-09 -
Current
Excellent
Team Development and
Retention
Excellent
Communication and
Organization
Very Good
trainer and communicator, to internal and external stakeholders.
Effectively communicate product advantages to
teams and customers.
Senior Business Development Consultant
Mediaheads360, Johannesburg, South Africa
· Boosted turnover by R20M in new business and R8M in dormant business in one year by leveraging
network and brand
· Negotiating contracts and closing integrated
advertising projects
· Acted as strategic consultant to create sales
strategy
· Passionate about youth development and career
mapping.
· Conducted market research and analysis to
identify potential opportunities for clients.
· Developed and maintained relationships with key
stakeholders and clients.
· Negotiated contracts and agreements with clients.
· Developed and implemented marketing
campaigns to increase brand awareness.
· Developed, expertly presented, and implemented
sales strategies to increase revenue.
· Managed budgets and resources to ensure
projects were completed on time and within
budget.
2021-03 -
2022-08
Integrated Sales Manager
Primedia Broadcasting, Johannesburg, South Africa
· Managed two regional teams to unrivaled success.
· Effectively cultivated agility and cross-company collaboration.
· Established strong links between departments
(Programming, Production and Sales) to maximize
capabilities.
· Adopted advanced tactics to boost team
productivity and surpassed designated goals as well as boosted integrated sales revenue share from 26% to 32%.
· Introduced new sales policies that increased closing 2007-05 -
2020-09
Education
Accomplishments
rates by 3%.
· Proactively develop, recommend, and implement
annual PR & trade marketing strategies
· Adept at handling disputes and concluded favorable deals with corporate sponsors.
· Imparted guidance to junior personnel to create
future leaders.
Passionate about learning and committed to
continual improvement
Self-motivated, with strong sense of personal
responsibility
Used critical thinking to break down problems,
evaluate solutions and make decisions
Skilled at working independently and collaboratively in team environment
Bachelor of Science: Marketing And
Management Science
Institute For Marketing & Management (IMM) -
Johannesburg
2016-02 -
2020-04
Growing and development of team members to the
stage of promotion.
Highly Commended AMASA Award for the best partner
content campaign in 2019. Podcast series, Solutionist Thinking with RMB.