EXPERIENCE

GREENFIELD SENIOR LIVING, INC. — ****- PRESENT

Founder and, CEO. Created the corporate vision, mission growth strategy for Greenfield Senior Living. Establishing the company and its team who are focused on the transformation of the senior living experience. Experience in the full breath of P&L experience to include, growth strategy, financial services, operational management, communication and marketing, clinical services and healthcare management.

Created the core values of Integrity, Responsibility, and Ensuring Self-Expression. Greenfield since being in 2002 grew from one community to twenty, in six states, with revenue of over 100 million. Created an operation experience model, that helps to adapt to shifting demands of the market, seniors needs and the recent pandemic with foresight and flexibility. What seniors of today and those of the future desire and expect from a retirement community is a continually changing dynamic.

Experienced in developing a diverse working team by creating and directing operational support services, sales and marketing support, training and development, human resource management recruiting, quality service reviews, administrative audits, risk management assessments. Responsible for all operational accounting such as resident billing, accounts receivable, payroll, and accounts payable. this allowed reports to be produced timely and sent to property owners providing a transparent and complete record of every transaction. Oversaw the development of a comprehensive set of financial statements that are delivered monthly to understand the operational efficiency of each community.

Operational Management

As government agencies continue to concentrate on the industry, regulations will become more stringent and monitored. Led the effort to formulate policies for current operations as well as for future compliance. While the development and implementation of proper policies, procedures, manuals, forms, and systems cannot by themselves successfully operate a facility, their absence can keep a facility from being successfully managed. The lack of consistent operational policies makes it impossible to sustain consistent and acceptable operating results and to deliver high-quality services. Built into the business operations a solid foundation from the first day of employment to continued investment in people and relationships to build and sustain a high functioning team. The new-hire orientation and on-going training programs exceed state regulatory requirements and create successful outcomes. A major reason why Greenfield continues to operated with no agency staffing. Communications

Integrated marketing communications is essential to brand and business success. The ability to develop an effective communications plan which strengthens the overall brand, ensures a consistent MATHEW PEPONIS

2409 NE 18th Ave. Wilton Manors, FL 33305, 703-***-**** message, and conveys a clear sense of mission. Media advertising, public relations, events sponsorship, product collateral and promotional materials are just a few of the brand touch points utilized in an overall communications plan. Communications & marketing services, comprehensive brand management, demographic analysis, media & integrated communication plans referral source planning & tracking, community outreach programs social media integration Understanding the competitive landscape is a crucial component of any successful strategic marketing plan. The development of an extensive competitive analysis, review key factors in each community’s layout, unit mix, amenities and pricing strategy in order to realize targeted revenue goals. Ongoing sales training programs, customer service, and referral management tools produce strong occupancy results that return improved community profitability. Innovative technology systems track effectiveness of advertising & marketing campaign initiatives, referral source leads, and inquiry conversion rates ensuring effective marketing tools are always available to analyze and change strategic marketing plans. Cilnical Services

Created Management’s regional clinical staff and dementia care specialists. Allowed us to provide ongoing healthcare oversight and extensive technical training which exceeds state regulations and delivers outstanding healthcare outcomes for our residents. Comprehensive healthcare assessments are completed for each new resident and individualized service plans are developed in partnership with Greenfield’s clinical team, residents, family members, program directors, dietary supervisors, and other healthcare professionals.

Healthcare Management

Placing an emphasis on the development of strong partnerships with outside healthcare professionals is key to Greenfield’s approach to achieving successful healthcare outcomes for our residents. Strategic partnerships are developed with leading pharmacy professionals, geriatric medical specialists, mental health professionals, hospice service providers, acute care facilities and dementia care support groups. These relationships enable each Greenfield community to provide personalized quality care in a home-like environment. SUNRISE SENIOR LIVING — 1995-2002

Senior Executive Director, Various communities for Sunrise on the both the east and west coast. From small 45 bed communities to 250 bed campuses with all lines of service, I was tasked to turn around troubled communities and bring them to both operational and financial standards. Operational experience with Sunrise was the foundation for Greenfield, my ten year was an education that proves to still be valuable today.

GEORGETOWN RETIREMENT RESIDENCE- 1991 -1995

Executive Director for a small boutique senior living community that served the Washington D. C. area. Known as the place to retire, The Georgetown was know for its attention to service, care and experience. As an early pioneer in the assisted living world, the community focused on a medical model. A outstanding performer financially, the key to its success was its reputation within the community and consistent operational excellence. During my ten year there I participated in the rewrite of the regulations that allowed the use of medication technicians vs. nurses SU CASA NURSING HOME — 1989-1991

Assistant Administrator, assisted in the operational and medical administration of a 240 bed skilled nursing facility. Once thought of as substandard community, my whole function was to oversee its improvement to a facility with a superior license by the time I had left. My first real career in healthcare, it gave me the nursing foundation and operational experience that has carried me thought these past 30 years.

EDUCATION

UNIVERSITY OF MICHIGAN

WESTERN MICHIGAN UNIVERSITY — BBA HEATHCARE ADMINISTRATION -1981 LICENSED NURSING HOME ADMINISTRATOR FLORIDA - 1990 ADDITIONAL QUALIFICATIONS

Chairman of the Board for the Virginian Assisted Living Association for the past 12 Years. Created an association today that is the leader and largest association that represents our industry in the commonwealth. Known as the voice of senior living, VALA is a model for the its partners thought out the country and is instrumental in developing, monitoring and introduction of legislation and regulations that effect the senior living industry.