Skills

Adobe Photoshop

Adobe Premiere

Adobe Indesign

Adobe Illustrator

Unity3D

Amazon Vendor Central

Asana

Blaine Event Services

Blender

CAD

Camera Operation

Facebook Analytics

Freeman Services

GES

Google Analytics

Google Adwords

Google Suite

Hootsuite

Meltwater

Microsoft Word

Microsoft Excel

Microsoft Powerpoint

Unity3D

Walmart Vendor Portal

Youtube Analytics

Spanish Speaker

Education

CSU San Marcos

-New Media

-August 2008 - 2010,

-San Marcos, CA

Fullerton College

-Studio Art/Architecture

-Aug 2006 - 2008,

-Fullerton, CA

Google Analytics

Academy

Lynda.com

Name: Kevin Cruz

Phone: 562-***-**** Email: adyrsl@r.postjobfree.com Experience

Marketing - Advertising - Social Media - Influencer - Management

● Creating customer-centric content, campaigns & advertising for distribution via digital channels, Social and print (newspaper & billboard)

● Creating/scheduling social media posts with collaborations and influencers

● Act as day-to-day PoC for talent, helping to triage questions to our support and operational teams

Producer/Production

● Crafting the perfect project plan, but able to pivot when challenges require

● Bringing visions to life but knowing when to say no to keep within resources

● Liaison between Creative, Product, and Engineering to lead and communicate timelines, project deliverables, and resourcing needs

● Manage and track budgets and timelines within the product development pipeline

● Handle day-to-day escalations and troubleshooting of production challenges

● Manage and build on a contact book of agencies and contractors

● Build and leverage industry knowledge and relationships to execute projects

● Creating content using, video/photo, in 2D, 3D, 360*, apps, and games Client, Vendor, Customer, Business Development

● Manage relationships with clients, and vendors to build the business

● Champion and manage new projects to create stronger partnerships

● Check-ins with clients and walk through current and upcoming projects

● Break down difficult concepts and make them easy to understand

● Creatively identify new opportunities for partnership

● Liaise with partners to solve issues, communicate needs and create synergy.

● Fully understand the Partner’s objectives, effectively communicate them internally

Event Management

● Research events, sign up, allocate equipment, demos, and lead acquisition

● Traveling to setup and working the show giving demos and collecting leads

● Schedule meetings with key industry leaders, bloggers and publications in priority verticals to identify opportunities for raising awareness about our brand

● Lead client training workshops, pitch press junket involvement, provide on-the-ground support particularly at events

Product/Website Management

● Developing website wireframes, UI, working with developers

● Website SEO, reporting analytics and sharing strategies for improvement

● Product set-up on various CMSs, adding copy and photo/video content

● Launch products on a regular basis

● Identify market opportunities and define product vision and strategy

● Develop new products and enhance existing products

● Engage with engineers to determine the implementation method and schedule Technology

● Using technology to impact our daily lives - constantly tinkering with new technologies, researching emerging trends in retail and combining them to create unique experiences for Users

ITP STRATEGIC / Account Manager

Nov 2018 - Jun 2020, Gardena

Account Manager - Manages content and digital media deliverables. This includes working directly with producers, and vendors and collaborating with several different departments within the company. Coordinates the flow of all the content onto the relevant site within strict deadlines and will play a pivotal role in working with the brand and creative teams in shaping the tone, story & visual aesthetic of the final product, while ensuring that all content meets a high technical and quality standard. Highly organized, self-starter who is able to prioritize independently, and is a multi-tasker with a strong attention to detail

Team Management

● Centralize and maintain creative assets

● Manage creative resources to keep them on schedule and on task

● Work with production team to assist in coordination of smaller production jobs

● Coordinates all activities of the project team and ensures that project tasks are completed by building timelines and scheduling and facilitating project-related team meetings

● Communicating action steps to team, and delivering weekly status reports to project team, the client, and management, including providing briefs and reports to senior executives on progress and advising on dependencies

● Develops, maintains, reviews and/or disseminates all project documentation including status reports, project schedules, budgets, and post mortem reviews

● Manages vendor and third-party relationships (e.g. photographers, illustrators, and staffing agencies)

● Management of budget on smaller production jobs

● Proofread and QA jobs

● Manages and controls project scope and the change control process to ensure that projects are completed according to schedule and within budget

● Including tracking short and long-term tasks and projects for the Marketing team

● Responsible for raising and maintaining awareness of all project issues and risks

● Maintains high level of client service

● Managing staffing to ensure that projects are appropriately staffed, including both employee and contract resources, including making recommendations on budget with Chief Brand Officer and Senior Director, Marketing

● Follows internal processes and adjusts staffing needs in a timely manner based on project shifts

● Be proactive with internal process and initiate better efficiencies where you see fit

● Working with the team to anticipate assets and assistance they need from other departments

● Able to motivate, support, and understand cross-functional teams KODAK PIXPRO / Marketing Specialist

June 2015 - Nov 2018, Gardena

Marketing Manager duties include developing strategies & campaigns, competitive research & analysis, overseeing social media, kodakpixpro.com & email campaigns. Including show/event signup, shipping, setup, design and demo.

● Developing marketing strategies & campaigns by analyzing market data, which include customer reports, social media analytics, engagement campaigns, seasonal promotions, and partnership events.

● Develop & coordinate content creation with outside agencies, freelancers and influencers to support the marketing team’s programs, campaigns, website, collateral and social media initiatives.

● Developing and maintain key business relationships with strategic partners like Youtube, Facebook, Vimeo, Adobe and social media influencers to grow brand and category awareness.

● Assist in PR; managing media stock/shipment, tracking inventory, analyzing monthly PR reach and coverage report to evaluate the effectiveness of each marketing initiative.

● Supporting PR and partnerships by coordinating & setting up meetings, product launches, demonstrations, workshops, trade shows, or media visits.

● Liaison with the factory for technical support, product planning road maps, engineering specifications and retailer support in new customer/model setup.

● Support sales staff by providing relevant sales data, market trends, internal and competitive promotions, new product information; channel/retailer support; relaying customer services requests.

● Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising.

● Stay updated in category knowledge by participating in educational opportunities.

● Oversee pricing strategies on new and existing products to ensure competitiveness and profitability objectives are achieved. 99 Cents Only Stores / Marketing Coordinator

Nov 2012 - June 2015, Commerce

Marketing Coordinator duties included working with the buyers to designing print & digital ads, maintain 99only.com, CMS & social media channels, assist in graphic, photography, video content creation, and work with social media influencers.

● Coordinate communication chain for campaigns

● Implement print and digital marketing materials

● Assist with store specials and coupon programs

● Creating copy for marketing for campaigns

● Provide creative feedback to graphics team and agencies on marketing material

● Coordinate graphics, photography and video teams for projects

● Website and Social Media Management

● Manage social media customer service and FAQ

● Identify potential social media influencers for partnerships

● Coordinating content for social media & blog posts from social media Influencers

● Develop, implement and monitor social media strategies & campaigns

● Monitor social media analytics to gauge which content is most effective

● Management of Facebook, Twitter, LinkedIn, Pinterest, and Youtube

● Create/Print full-color grand opening flyers for direct mail

● Oversee pricing strategies on new and existing products to ensure competitiveness and profitability objectives are achieved

● Secure advertised items get allocated proper stores regions

● Develop interactive experiences for marketing events

● Assist in coordinating logistics for on-site events H Bomb Films / Art Department

Jan 2012 – May 2012, Los Angeles

● Assisted Art Department Heads as required including running errands such as, fetch coffee, handle logistics, and do whatever needs to be done to keep sets running smoothly.

● Prepared for every day to be different from the last and approached each day with flexibility.

● Assembled artistic products for the Prop Department as requested.

● Responsible for Department Head petty cash and receipts.

● Helped select what furniture and decorations should be used in set dressing.

● Found and either bought or rented the set dressings.

● Places the furniture and decorations the set decorator chooses on set.

● Keeped track of all the props that appear on the screen to add authenticity.

● Created props that require design and/or text.

● Crafted props by hand that are unique or difficult to find. Decoupage Productions/Art Department

Jan 2012 – Feb 2012, Greater Los Angeles Area

● Anticipating the needs of executives, prioritizing tasks and ensuring successful execution of all productions

● Relied on by directors, producers, set designers and stylists to source and locate obscure items, props and specialty talent for commercial shoots

● Crafted props by hand that are unique or difficult to find. London Alley Entertainment/Art Department

Jan 2012 - Nov 2012, Los Angeles

● Learned fundamentals of field shoots to become a valued assistant in prepping for optimum sound and visual quality, placing mics, running mixers and setting up lights

● Handled errands and confidential matters for cast members and guest stars, including wardrobe issues, and special dietary needs Innex, Inc. / Marketing E-Commerce

Feb 2011 – Oct 2011, City of Industry

● Mostly blogging and SEO

Evox Images / Onsite Automobile Photographer

Feb 2011 – Oct 2011, Rancho Dominguez

● Photographing automobiles for 3D rendering

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