STEVE JENSEN

612-***-**** Orlando, FL adyrn9@r.postjobfree.com

Executive Retail Management – Business Operations

PROFILE

Successful career track as a Retail Executive, spanning over 25 years, leveraging expertise as a Change Agent, Solution Champion and Process Advocate. Results-oriented background in streamlining retail operations, achieving sales targets, maximizing productivity, inspiring top-performing teams and optimizing customer experience. Highly skilled in retail revenue growth, labor optimization, merchandising strategies, sales support, cost reductions and overall organizational improvements. CORE COMPETENCIES

Sales & Services Management New Business Development Real Estate Strategic Planning Change Management Key Performance Metrics Product Merchandising P&L/Budgeting Retail Dynamics Operational Streamlining Process Reengineering Supply Chain Leadership

Proficient business driver in managing multi-store Retail & Service Operations, Territory growth, Supply Chain, and Customer Experience/NPS growth areas in fast-paced business environments ranging from ownership to a $50 billion organization.

Self-motivated to achieve maximum revenue targets, streamline operating processes, maintain top productivity and meet aggressive business objectives.

As part of the Executive Team, offer solid expertise in the administering and executing of Sales initiatives, Operations, Marketing programs, Logistics and infrastructure design through close collaboration with stakeholders and key decision-makers.

Full design, implementation and execution of innovative processes and high-impact business plans; fully familiar with P&L, budgeting and cost controls.

Hands-on development and rollout of critical operating models, vendor relations, 3rd party continuity programs and customer experience solutions.

Effective recruiting, hiring, interviewing, training, motivation, deployment and ongoing development of top-notch talent at management, staff and field levels. EMPLOYMENT & ACCOMPLISHMENTS

Pet Supermarket, Ft. Lauderdale, FL 2021 - 2023

Vice President, Retail Operations & Real Estate

Provided strategic direction, structure, & oversight for all aspects of Retail & Real Estate for the largest pet retailer in the Southeast US.

Led Retail Store Operations and maximized profitability for the company. Significant accomplishments include:

Created consistent business review rhythms, metrics, and store visit guidelines along with applicable new scorecards to monitor, recognize, and coach store leaders.

Shifted retail organization focus from task-driven to significantly more sales-focused, while maintaining the cultural essence of being a customer-centric & pet-friendly neighborhood pet store

Restructured Retail Leadership from 18 Districts with 3 Regional Directors to 12 Districts with 2 Regional Directors. This transformational change helped to deliver consistent revenue & geographic span of control, and contributed significantly to improving EBITDA

Optimized Labor Management with consistent focus across stores, contributing significantly to EBITDA

Digital visibility to, and tracking of, building maintenance STEVE JENSEN Page 2

Designed and executed in-store BOPIS (Buy Online Pick up In Store) initiative which helped drive increased traffic to stores

Brought BNPL (Buy Now Pay Later) to stores to offer customers additional payment options at the point of sale

Delivered YoY positive comp growth with a highly effective Retail Leadership Team Provided strategic direction and structure within Real Estate Department including the following successes:

Hired new leadership for the Real Estate & Construction teams

Outsourced New Store lease pipeline activities resulting in a consistent flow of new ‘deals’ for REC review

Developed New Store Opening Plan resulting in 4 new store openings within 9 months of plan implementation

An additional 8 New Store builds are underway and scheduled to open in the first three quarters of 2023.

Created a Business Review with our 3rd party maintenance & repair provider, resulting in greater & repair status and costs

Gander RV, Bartow, FL 2019 – 2021

GanderRV is a subsidiary of Camping World, the world’s largest RV company with dealerships and brands across the US.

Director, Services

Provided oversight and business direction to a department of 50 Service Specialists, including 20 active technicians. Under my leadership, my team and I:

Delivered a 12% YoY Comp in Q1, tracking to a 25% YoY Comp

Delivered a 60% reduction in Aged A/R (Receivables)

Implemented weekly Inventory Cycle Counts, delivering favorable PI results

Immediately reduced our Customer Complaint cases to zero

Mitigated turnover while maximizing financial return Lazydays RV, Tampa, FL 2015 – 2019

Publicly traded, Lazydays is the world's largest RV dealership with 242 service bays on 126 acres. Director, Services

Led the 250 Service Specialists, including 110 active technicians, as well as assisting service leaders from other Lazydays locations across the US. Also worked closely with Marketing to create company-wide Service offerings for customers. Significant accomplishments include:

Delivered 6x multiplier of Service EBITDA in 4 years

Achieved the highest DPS (CSI/Customer Satisfaction rating) that the dealership has ever achieved

Launched and provided oversight of Tech-U, an internal Tech Training program to develop RV Technicians

Delivered best-in-class RO Management

Premium Retail Services, Chesterfield, MO 2013 – 2015 Privately held provider of a wide range of retail-oriented services with $100 million in annual revenue. Division President – Consumer Electrics/OSS

Managed all business operations, including sales, marketing, merchandising, distribution and customer service, for the 2nd most profitable division in terms of gross margin contribution to the organization. Initially hired to set up and staff the Minneapolis, MN office and direct $30 million in revenue with a team of 400 professionals for the Consumer Electronics (CE) unit.

Most recently, helped in securing the first national Office Superstore deal, realizing over $1.5 million in new revenue with first 9 months of hiring

Deployed a non-3PL workforce to support one of the largest CE retailers in the US, generating over

$100,000 in immediate contribution to bottom line profit levels STEVE JENSEN Page 3

Developed and introduced a weekly capacity/forecast planning tool for this division that was later adopted company-wide, resulting in higher effectiveness in monthly labor planning

Instrumental in rolling out a talent review process company-wide that enhanced overall productivity Best Buy, Richfield, MN 1999 – 2013

Multinational retailer of high-tech consumer and entertainment products and services. Vice President – Enterprise Supply Chain, 2012-2013 Headed up the $1.2 billion logistics unit with over 2,100 employees in support of 8 regional distribution centers and 15 delivery distribution centers. Effectively coordinated end-to-end supply chain functions to serve store replenishment, appliance home delivery and e-commerce fulfillment. Guided inbound goods from point-of- origin through multi-modal transportation to US entry port and final delivery.

Designed and implemented new automated DC pick-n-pack lines to streamline e-commerce fulfillment

Instituted better warehousing processes to provide “in-store-pick-up” (ISPU) options for consumers CEO/Managing Director – Best Buy UK, 2010-2012

Living in London, provided oversight for all aspects of sales, marketing, supply chain, merchandising, IT, HR, risk management, real estate and other functions as part of this $50 million joint venture with CarPhone Warehouse (UK).

Spearheaded the start-up of 11 superstores, from property selection to grand openings, throughout the UK; navigated the hiring of 2,000 employees and implemented all operating processes

Designed and launched both a website and mobile app Vice President – Sales Development Group, 2005-2010 Provided a direct interface between Corporate Groups such as Buying Merchants, Marketing, Merchandising, Demand Planning, (and others) to bring practical application and actions to the retail field leaders across the company. Also took on other senior leadership assignments, including International Operations COE (Center of Excellence) and ALP (Accelerated Learning Program) Team.

As VP Sales Development (with Best Buy) I was assigned to lead the International Operations Group/COE. Frequently traveled to Istanbul, Mexico City, Shanghai, Montreal, London, & Ankara to set up SOPs and ensured country leaders were adhering to established company structure and process. Regional Vice President, 1999-2005

Led one of 10 US Regions for the company.

The Region spanned MI, OH, Western PA, KY, WV, and IN

Provided complete retail leadership and direction for 36 stores and approximately 3000 employees

In 1999, I was rehired as District Manager for the New York Hudson Valley market. I served in this capacity for 2 years and then was promoted to RVP, afterI previously working for Best Buy in positions of progressively higher impact, starting as a Sales Associate, to Department Manager, to District Manager, etc.

Barbers Metal Fabrication, Ames, IA 1994 – 1999

Multimillion dollar custom fabricator of different types of industrial equipment. General Manager/Vice President – Operations

In charge of directing a wide range of duties, such as production operations, equipment design, strategic planning, cost controls, business development, quality assurance and labor relations.

Key contributor to building this company from 1 to 3 facilities and more than doubling sales during tenure

Co-invented the “LINK4 Gondola Mover;” applied for and awarded US Patent STEVE JENSEN Page 4

PROFESSIONAL TRAINING

- Completed many seminars and workshops in key subjects, such as supply chain, team leadership, change management, strength-based coaching and others.

- Finished numerous courses in business administration, manufacturing and general education topics through Des Moines Area Community College.

MILITARY

US Army

Specialist 4

Completed a total of 6 years of Active and Reserve duty in different roles, such as Military Police and Security Operations, at postings in the US and South Korea.

Regularly briefed and interacted with top generals, colonels and other unit managers

Held Top Secret – Secret Intelligence (TSSI) CRYPTO clearance

Honorable Discharge

ACTIVITIES

Frequent volunteer with regional and national non-profit organizations, including, but not limited to: Students in Free Enterprise (SIFE), Habitat for Humanity, US Special Olympics, the Best Buy Children’s Foundation.

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