Social Media Digital Marketing
Resume:
Amy McCaw
Marketing Management
adyrie@r.postjobfree.com • 630-***-****
LinkedIn• 1509 N Smith Street, Palatine, IL 60067
Analytical and performance-driven professional with extensive experience in developing leading-edge strategies, improving products/brands, and driving revenue growth of an organization. Expert in developing and implementing comprehensive marketing strategies with focus on enhancing brand visibility, increasing market share, and maximizing customer acquisition and retention. Adept in conducting market research and analysis, identifying emerging trends/opportunities, and positioning products/services to capitalize on market demands. Demonstrated expertise in creating and managing marketing budgets and optimizing resource allocation to achieve optimal ROI and cost efficiency. Known for establishing and leading cross-functional teams to execute traditional and integrated marketing campaigns across multiple channels, including digital marketing, social media, and traditional advertising. Instrumental in leveraging data analytics and marketing automation tools to track campaign performance, analyze customer behaviors, and make data-driven decisions for continuous improvement. Areas of Expertise
• Marketing Strategy Development
• Market Research & Analysis
• Editing & Proofreading
• Event Planning & Execution
• Team Leadership & Development
• eCommerce Marketing
• Social Media Marketing
• Budget Management
• KPIs & ROI Monitoring
• Campaign Management
• Vendor Management
• Website Administration
• Digital Marketing & Advertising
• Business Growth & Development
• Digital Analytics & Reporting
• Contract Negotiation & Review
• Channel/Omnichannel Marketing
• Partner/Client Management
Notable Accomplishments
• Collaborated with Partnership department on various marketing initiatives, including creation of partnership brochure, updating website and sales deck with current partners, and organizing partner webinars.
• Managed multiple company websites by leveraging EPiServer platform, regularly updating content such as press releases, blogs, product pages, and event listings.
• Established and maintained strong partnerships among divisions and various departments including American Express Public Relations, Compliance, Brand, and Legal departments.
• Strategically planned and successfully executed an annual conference with over 200 participants, in collaboration with American Express Meetings & Events department.
• Undertook numerous ad hoc projects assigned by Director of Marketing, VP of Marketing, and President of Company. Career Experience
Cepheid (Danaher) – Sunnydale, CA (remote work) 2023 – Present Business Operations
Manage and oversee entire facets of company contract requests and related processes. Provide support to salespeople in navigating Salesforce.com, company policies, and internal Business Operations organization, ensuring smooth and efficient sales processes. Execute Sales Operations Requests, Quotes, and Customer Master Data Requests promptly and accurately to facilitate seamless transactions and customer satisfaction. Develop comprehensive documentation and communication materials to ensure clear understanding and adherence to existing policies, processes, and templates.
• Successfully contracted with GPOs, IDNs, health systems, and distributors across the US to facilitate business growth and market expansion.
• Showcased expertise in generating contract documents in strict adherence to company policies, maintaining a high level of accuracy and attention to detail.
• Collaborated with Sales, Finance, Contracts, and Revenue Compliance teams to secure necessary approvals and supporting documentation for each contract.
• Spearheaded cross-functional efforts to enhance overall operational processes, leading to increased efficiency and streamlined workflows.
P a g e 2 2
** From 2021 to 2022, delivered high-level care to ailing grandmother out of state. ** American Express/Accertify, Inc. – Itasca, IL 2011 – 2020 Marketing Manager (B2B)
Utilize Marketo and Constant Contact to develop and implement email marketing and lead generation campaigns. Oversee and coordinate international contact initiatives, such as trade shows and webinars. Collaborate with copywriters and designers to develop and arrange case studies, white papers, newsletters, infographics, and website content. Manage and execute annual marketing budget with meticulous attention to detail. Liaise with Legal department to review and finalize numerous marketing contracts. Plan and execute comprehensive marketing campaigns for multiple webinars annually.
• Proofread and edited materials, incorporating feedback from American Express Compliance, Legal, PR, and Brand departments, ensuring compliance and accuracy before release to market.
• Interacted with translation companies to create and localize marketing collateral for international markets.
• Delivered support in designing and compilation of company's Request for Proposals (RFPs).
• Oversaw and directed various tradeshows throughout year, domestically and internationally.
• Negotiated and executed print and digital advertising contracts with various publications and relevant organizations.
• Engaged with sales and account management teams to fulfill marketing requirements.
• Developed, distributed, and oversaw annual Net Promotor Score (NPS) survey, and presented results to senior leadership team.
• Implemented efficient budget creation, editing, and alignment procedures, resulting in improved financial adherence and accuracy. Sabbatical 2009 – 2010
Currently on a short-term career break from work due to domestic issues. Arjo, Inc. ArjoHuntleigh Getinge – Addison, IL 2000 – 2009 Sales Operations Specialist Marketing & Communications Manager (B2B and B2C) Developed and implemented Back Injury Prevention Programs (BIPP) as a Sales Operations Specialist, including pricing analysis for bulk mobility equipment, showcasing potential injury reduction and cost savings for facilities. Supplied corporate pricing from multiple corporate accounts to Corporate Account Directors. Reported directly to President of Company as Marketing and Communications Manager, overseeing international initiatives aligned with US strategies. Executed additional responsibilities as assigned by the President of Company.
• Orchestrated numerous outbound marketing campaigns, including the creation, approval, and execution of impactful news releases introducing new products to healthcare industry.
• Implemented performance-enhancing strategies to optimize productivity and the professional growth of specialists and graphic designers.
• Conducted weekly 1:1 check-in meeting, bi-annual progress meetings, and annual performance evaluations.
• Created, rolled out and adhered to yearly marketing budget for organizational effectiveness.
• Facilitated translation of marketing materials from overseas, enabling effective communication with target markets.
• Coordinated and managed various special events, such as tradeshows, ceremonies, and other company functions.
• Played an integral role in creating and rolling out online product and literature ordering system to streamline processes for all employees.
Additional Experience
Merchandising Assistant (B2C), Playboy Enterprises, Inc. – Itasca, IL Education & Credentials
Studied Marketing, University of Phoenix – Schaumburg, IL Management Certification– MRA (The Management Association) Technical Proficiencies
MS Office Suite (Word, Excel, PowerPoint) Adobe Photoshop Adobe Illustrator EPiServer Marketo Salesforce Constant Contact WebEx SharePoint ON24 Webinar Platform WebEx Teams GoToMeeting Nexus Campaign Management CLM FTP Concur Qvidian Wordpress
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