Elizabeth N. Omoba

Lagos, Nigeria +234********** adyri2@r.postjobfree.com LinkedIn

PROFESSIONAL SUMMARY

Marketing specialist and online business strategist with 6+ years of work experience. Demonstrated success in creating marketing strategies, content creation, digital advertising, and organizing workflows to completion. 10x a state event’s visibility leading to a 90% sales ticket sold through social media.

PROFESSIONAL ACHIEVEMENTS

●Created and implemented a personal branding strategy that put an employer on Forbes Coaching Council.

●5x an event visibility on social media by creating and infusing, PR, marketing, and content strategies which led to an 80% sales ticket.

●Created and led a marketing team and increased website traffic via social media by 50% over three months.

●Led the email marketing team for a client which led to a 50% ticket sales for products over 2 weeks period

●Implemented influencer marketing strategies, collaborating with industry influencers to expand brand reach and awareness, leading to a 95% growth in followers and a 100% increase in social media engagement.

CORE COMPETENCIES

Strategy Development & Trend Spotting: Google Trends, Mention

Content Creation and Editing: Canva, Capcut, Inshot, Mailchimp, Klaviyo

Advertising: Facebook, Instagram, Pinterest, LinkedIn, YouTube, Twitter Ads

Analytics and Insights: Google Analytics and analytics tools are provided by each platform.

Project Management: Jira, Asana, Trello, Click Up.

Customer Service: Addressing customer inquiries and concerns promptly and professionally.

Competitor Analysis: SEMRush, Google Ad Word Keyword Planner.

EDUCATION

University Of Benin, Benin City, Edo State. B.A — Linguistics and African Languages 2012 - 2016

Management and Strategy Institute Project Management Essentials Certified (PMEC)™ 2020 – 2020

PROFESSIONAL EXPERIENCE

Product Marketing Manager, D-Tech Centrix INC (Remote) 2023- 2023

D-Tech Centrix INC is a consultancy firm that caters to people who want to study and work abroad.

●Developed data-driven go-to marketing strategies that led to a 60% increase in monthly revenue.

●Successfully launched one product, contributing to a 50% market share gain within a competitive industry.

●Utilized data analytics for informed decisions, contributing to an 80% rise in lead conversion rates

●Leveraged market insights to pivot campaigns, resulting in a 60% increase in customer acquisition and retention

●Collaborated with sales teams, leading to a 30% improvement in sales funnel efficiency

Online Marketing Strategist. (Freelance) - Remote

Work with clients globally on various tasks to aid their businesses. 2019 – Present

●Develop a comprehensive strategy aligned with overall marketing and business objectives leading to 60% sales.

●Create and manage paid campaigns to reach a broader audience leading to a 6 million reach and 200% conversions.

●Analyze performance with analytics tools - to track the performance of campaigns and content.

●Identify and collaborate with influencers and relevant industry partners to extend brand visibility by 80%

●Create and Implement strategies to foster an active and vibrant online community by 50%.

Marketing Director Jeva Store NG - (Remote) 2019– 2021

An e-commerce store that caters solely to women

●Devised and implemented a series of creative marketing campaigns that led to an 80% increase in business owner sign-ups.

●Managed contractors (graphics designer, video editor PR specialist, etc) making them understand the brand and which led to brand visibility by 50% over 1 month.

●Drafted emails to vendors and customers which resulted in brand loyalty by 60%.

●Successfully collaborated with 10 influential entertainment industry figures, resulting in a 50% increase in followers and an increase in event-related hashtag usage.

●Curated content for the website which improved retention rate by 50%

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