Tyler Demma

***** ******* *****: adyr5h@r.postjobfree.com

Chicago Ridge, IL 60415 Phone: 708-***-****

LinkedIn: Tyler-Demma

Objective: Skilled marketing professional with proven leadership, networking, and organizational skills seeking to apply my abilities in the marketing field to help grow within a company while gaining valuable experience. EDUCATION

Southern Illinois University, Carbondale, IL - Bachelor of Science, Marketing Aug 2015- May 2019 WORK EXPERIENCE

Pepsi Beverages North America

Activation Coordinator- Remote, Nationwide Jan 2023- Current

• Planned, budgeted, and executed comprehensive on-site brand marketing activation experiences, managed staff during events, and created post event reports

• Coordinated logistics including transport of samples, assets, vehicles, and staff to events

• Managed Rockstar and Mtn. Dew Energy college brand ambassadors

• Facilitated communication between requestors and Pepsi facilities and generated quarterly product ledgers via excel to calculate product cost

Brand Territory Coordinator- Remote, Central Division Dec 2021- Dec 2022

• Assisted in executing tier one marketing activations: Country Thunder, Formula Drift, Freaky Deaky, LAFC fan fest, and the AT&T Byron Nelson tournament on the PGA Tour

• Lead coordinator tasked with planning and executing 12- week programs for two Gold Star Market campaigns in Kansas City and Seattle

• Established and grew relationships with partners in professional gaming, athletics, and music industry

• Directed field marketing operations for Rockstar Energy and Mtn. Dew Energy by managing brand ambassadors, delivering extensive product training, and retaining consumer soundbites Field Marketing Coordinator- Chicago, IL May 2020- Nov 2021

• Developed partnerships and organized grassroot marketing campaigns within the Central Division to meet monthly KPI’s

• Lead representative for on-site marketing initiatives while managing a team of brand ambassadors across Chicagoland, Northeast Indiana, and Southwest Wisconsin

• Assisted with execution of marketing operations across all divisions: Central, North, South, and West divisions

• Expanded network by building strong relationships with event coordinators and retail partners across divisions

Rockstar Energy Drink

Sales and Merchandising Representative, Chicago, IL Nov 2019- Apr 2020

• Established and strengthened sales relationships with small and large format accounts

• Increased sales by hosting account sampling events and through building displays and placing signage

• Maintained shelf space across accounts and gained distribution through aggressive merchandising

• Lead sales team in number of displays built and space gained during 12-week Cyberpunk gaming promotion Sampling Representative, Chicago, IL May 2019- Oct 2019

• Sourced, planned, and executed marketing campaigns across Chicagoland

• Provide daily reports of consumer feedback to help leadership determine consumer needs and wants

• Manage product inventory and local partnerships with Pepsi facilities

• Execute on-site samplings through retail partnerships and guerilla marketing to meet weekly can totals