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Business Development, Demand Marketing, Digital Content

Location:
Hingham, MA
Salary:
85,000
Posted:
August 07, 2023

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Resume:

James C. McGathey

adyr2t@r.postjobfree.com • 339-***-**** • www.linkedin.com/in/jimmcgathey/ • Hingham, MA

BUSINESS DEVELOPMENT BRAND MARKETING CUSTOMER FIRST MINDSET

Dedicated business development professional with over two decades of experience in global brand marketing, sales, client relationship development, and project management. Motivated self-starter with drive to further learn, master new skills and help others succeed. Expertise in high-touch member engagement, satisfaction, client retention, account management and customer success. Solutions and data driven curiosity coupled with blue sky vision and entrepreneurial spirit. Professional musician with over thirty years experience entertaining audiences.

SKILLS

●Technical: Asana, Calendly, Slack, Whatsapp Microsoft 365 suite, including PowerPoint & Excel

●Sales: Salesforce, ADP and Hubspot CRM, Prospecting, Cross Functional Teamwork

●Marketing: Digital Content Creation via Adobe Photoshop, Final Cut Pro and related Apple Suite

EXPERIENCE

Regional Growth Manager, Boston, MA Dec 2022 – Present

Symbian Health

●Develop and execute company’s outbound campaign strategy on B2B niche vertical.

●Supervise and lead Account Executive team in all prospecting and outbound activities.

●Collaborate with Marketing team to increase conversion rates by 5% on inbound and outbound sales efforts.

●Proactively research and prospect to help develop pipeline by 25% and increase enterprise successful market penetration.

●Increased company social media presence and followers to achieve 20% organic growth.

Expert Medical Services Coordinator/Senior Team Leader, Boston, MA April 2015 – February 2023

Teladoc Health Inc. (Formerly Advance Medical)

●Managed high volume member engagement and exceed client performance guarantees by 25%

●Provided consistent best-in-class support to 50 clients, members and team associates

●Refined member engagement best practices through critical analysis and testing

●Supported account management and sales team by developing sales prospect pipeline by 15% year-over-year

●Drafted and submitted RFPs in support of General Manager’s prospecting and retention efforts, increasing recurring revenue by 20% year-over-year

●Managed Annual Health Fair program resulting in 20% elevated brand and services awareness

●Devised and implemented inaugural convention and trade show strategy and presence. Delivered under micro-budget of $10,000

Board Member, Remote, MA January 2020 – Present

Future Youth Records

●Curated and developed celebrity influencer strategy for global 501(C) (3) organization

●Produced digital content for member engagement and donor prospecting initiatives, growing customer base by 10% month-over-month

●Cultivated and developed 4 key relationships every quarter with prospective supporters and industry allies

●Increased social media presence +120% average organic growth followers on Linkedin

Business Development and Sales Advisor, Norwell, MA January 2012 – March 2016

South Shore BMW and Volvo

●Contributed towards 30% general growth in store traffic, customer sales and service activity

●Leveraged product expertise to achieve 100% customer satisfaction in sales and deliveries

●Collaborated with Marketing to increase conversion rates by 45% on inbound and outbound sales efforts

●Proactively researched consumer sales histories to build lead pipeline by 10% and increase enterprise success

Digital Content Producer and Corporate Meetings Professional, Boston, MA October 2007 – 2019

A Better Resolution

●Successful in staging and execution of 75 large-scale corporate meetings, events and town hall meetings per month

●Direct and produce high impact, compelling digital content for client’s marketing and sales efforts

●Member of ABR staff of 4 in on site urgent troubleshooting and problem-solving reacting to challenges as they arise

Artist Relations Manager, Norwell, MA August 1998 – October 2007

Avedis Zildjian Company

●Key contributor to all marketing and communications efforts for global musical instrument maker

●Expertly serviced roster of 400 artist/influencers supporting Zildjian’s go-to-market strategy

●Successfully negotiated endorsement agreements with 20 high profile entertainers and influencers

●Produced written and digital content for company website and social media channels, increasing reach by 25% year-over-year

●Served on cornerstone research and development team of 6 for innovation for all cymbal related products

●Contributed to weekly planning, organization and execution of numerous sales and brand special events

●Supervised and directed company logistics and helped define company presence for annual trade shows and conventions.

●Contributed towards Zildjian’s goals of increasing market share and global brand recognition

Legal Assistant, Boston, MA April 1993 – August 1996

Hutchins, Wheeler & Dittmar

●Litigation assistant serving team of 40 attorneys at Boston legacy firm

EDUCATION

Digital Cinematography Studies, Maine Media College, Rockport. ME

Professional Certification in Multimedia Production, Emerson College, Boston

Bachelor of Science, Northeastern University, Boston

Member, Alphi Phi Sigma,Omega Epsilon Chapter-National Criminal Justice Honor Society



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