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Marketing Coordinator Department

Location:
Palm Springs, CA
Posted:
August 07, 2023

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Resume:

Natasha C. Howard

760-***-****

adyr1o@r.postjobfree.com

Highlights of Qualifications

Dedicated and highly skilled sales professional with a highly productive performance and skill set developed through working in fast paced professional sales environments; positioned in leadership positions. An effective team player with skills necessary to direct, train, and motivate others to their fullest potential. Experienced in problem solving and readily adapting to change. Excels in resolving client and daily sales challenges with innovative solution, systems, and process improvements. With a proven skill set to increase efficient customer satisfaction through building relationships and fostering continued sales growth.

Professional Experience

In-house Marketing Manager 03/21-Present

Hyatt Vacation Ownership, CA

•Recruit, Trained and developed staff. Conduct performance appraisals, counseling, and coaching sessions.

•Manage representative performance standards and penetration.

•Maintain site penetration above approved levels without generating guest complaints.

•Maintain gifting costs below approved or budgeted levels.

•Hold weekly meetings with all associates to address procedures, policies, issues, and programs.

•Ensure weekly In-house reports are submitted to Marketing Director by set deadline.

•Maintain 100% guest satisfaction by ensuring guests concerns are heard and needs are met.

•Manage In-house Marketing Team Personnel; ensuring daily, weekly, and monthly reporting is accurate from both Concierge and Salesforce from a financial standpoint.

•Maintained consistent penetration goals of 65% and tour show rates of 85% or higher.

•Review and submit weekly payroll.

•Assisted Marketing Team in Welk/MVW Acquisition merger in 2022

Enrollment Coach 10/20-03/21

Zovio Inc., San Diego CA

•Manage and retain student population

•Assist students with financial aid and other payment option paperwork to be inclusive of all payment options and documentation completion.

•Diagnose individual student success opportunities in area such as time management, technical skills, or classroom proficiency and use available to improve student success.

•Conduct introductory virtual classroom tour and help students acclimate to the online classroom environment.

•Developed rapport and positive working relationships with all students and staff.

•Maintained KPI goals of 80% captured contacts via incoming calls.

•Maintained student retention and matriculation goals of 70% during first five weeks of enrollment.

Marketing Coordinator 11/19-06/20

Wyndham Destinations, Palm Springs

•Offered qualified prospects incentives for participating in a vacation ownership presentation.

•Maintain weekly production levels as it relates to meeting the sites minimum monthly budget volume per guest (VPG) on all day tours, meeting the minimum gross conversion ratio on all leads and meeting the sites minimum target quota of qualified tours on a biweekly basis.

•Assist in other clerical and analytical tasks as assigned.

•Establish and maintain cooperative working relationships with internal/external customers.

Pre-Arrival Marketing Coordinator 06/15- 08/18

Diamond Resorts, Palm Springs CA

•Oversee all aspects of tour arrival.

•Welcome and assist guest with checking in, scheduling activities, concierge services etc.

•Coordinate and qualify all owner prospects via phone during pre-arrival process.

•Implemented marketing and advertising campaigns by utilizing company branding concepts catered to loyalty members and partners.

•Built and maintained strong business relationships, promoted new benefits, products and features of the loyalty program for VIP members emphasizing vacation ownership.

Marketing Coordinator/TNR Lead 12/09-06/15

Starwood Vacation Ownership, Rancho Mirage

•Oversee all aspects of tour arrival.

•Welcome and assist guest with checking in, scheduling activities, concierge services etc.

•Coordinate and qualify all owner prospects.

•Implemented marketing and advertising campaigns by utilizing company branding concepts catered to loyalty members and partners.

•Built and maintained strong business relationships, promoted new benefits, products, and features of the loyalty program for VIP members emphasizing vacation ownership.

•Build rapport with guest and closely followed the sales discovery process positioning highly qualified tour.

Special Programs Director of Operations 11/05-12/09

Pacific Monarch Resorts, Palm Springs/Las Vegas

•Planned the installation of new CRM set up of marketing department and lead generation.

•Created SOP and training materials for marketing department; handled production and distribution of marketing materials and reports.

•Designed and implemented public relations campaigns.

•Coordinated and managed product photo shoots both in-house and remote accounts

•Designed and expedited marketing materials for the retail channel.

•Negotiated effectively with print vendors.

•Conducted product market research, trends in style and advertising.

•Analyzed marketing department performance and development, including daily presentation for marketing department.

•Executed weekly schedule of campaigns through integrated online email, print and social media.

•Troubleshot and solved system problems, trained personnel on programs.

•Worked independently on projects within budget and timetables.

•Coordinated travel arrangements for traveling sales teams.

•Submitted Sales and Marketing reports reflecting productivity, pipeline projections, and efficiency of all sales offices as requested by VP.

•Served as the primary liaison between VP, Sales Managers and Marketing Managers to ensure speedy close of escrow and increasing the closing rate overall for sales.

•Supervised all aspects of sales administrative departments.

Education:

Cathedral City High School 2001 – Diploma

Professional License(s)

CA Department of Real Estate- Agent DRE 02060339

Personal Performance Recognition:

Wall of Fame Five-Star Award Recipient 2010- West & Hawaii Marketing-Starwood Vacation Ownership

1st Quarter Marketing Coordinator 2011-108 tours/$455,766 Volume/ $4,220 VPG- Starwood Vacation Ownership

2nd Quarter Marketing Coordinator 2011-111 tours/$635,567 Volume/$5,725 VPG-Starwood Vacation Ownership

Champions Club 2018-Diamond Resorts



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