IAN G. MAYORGA

**** ****** ******, *********, **, 92506 951-***-**** adyqmn@r.postjobfree.com linkedin.com/in/ianmayorga84 SENIOR MERCHANDISING AND MARKETING MANAGER

Successful Merchandising and Marketing Top Executive career with 15 years of international experience in accelerating organizational growth and performance by revolutionizing retail category management and delivering strong marketing strategies for Global 2,000 and Fortune 500 companies. Articulating vision and strategy, then leading execution of strategic corporate business growth and new business units that drive innovation, promote Shareholders value increase and enhance customer experience and engagement with brands and retailers. A Dynamic leader of large, geographically- dispersed and culturally diverse multidisciplinary teams, including +10,000-member retail organizations Strong Project Management skills with proven entrepreneurial and start-up successful launching. Natural Leader that inspires top performance with exceptional people skills ready to transfer proficiencies and knowledge to corporations. EXPERTISE

Corporate Strategy Leadership Business Model Development Startup launching Enterprise Business Planning Solution & System Definition Category Management Space Planning Layout and Planogram Management Pricing Model Strategies Vendor Management Procurement International Sourcing Project Management Product Innovation Product Development Brand Identity Branding Marketing Strategies Market Research Qualitative and Quantitative Market Studies Marketing Campaigns Innovation and Value Creation Sales Management B2B – B2C Multi-Million-Dollar Budget Management Change Leadership Business Intelligence Executive Communications Strategic Partnerships Cross-Functional Team Leadership Marketing Strategy Marketing Budget P&L Management Coaching Syndicated Data Analysis Customer Insights EXPERIENCE

AUG, 2020 – PRESENT REGIONAL KEY ACCOUNT MANAGER WEST DIVISION, CORDIALSA USA In charge for developing Key Accounts in the West Region main Retailers from California, Arizona, Nevada, and Washington. Leading Market Development, new product Go to Market Strategy execution and Brand Value Growth.

• Responsible of sales to Key Accounts in the West region for the channels: Retail, Food Service, Institutions, Wholesalers, Government.

• Accountable for designing and execution of Market Development brands in Coffee, Sauces, Meats, Powder Drinks, Pastas. 25 MM annually sales of brands in charge, double digit growth SPLY, in a 100 years company, Latin top 10 Food Company.

AUG, 2019 – SEP, 2020 SENIOR MARKETING MANAGER COFFEE BRANDS, CAFE SOLUBLE Responsible for maintaining and increasing the Value of Roasted and Ground Coffee and Coffee Creamer Brands. Lead Market Research, evaluation of global trends for the category.

• In charge of sales analysis in region, analysis of the competitive environment, among others.

• Responsible for designing and implementing Marketing Plans to strengthen the positioning of existing brands. 15 MM annually sales of brands in charge, double digit growth SPLY, in a 60-year company.

• Execute successful Product development, Go to Market strategies of line extensions, as well as the launch of new products and/or brands within these categories, in the region. JUN, 2017 – AUG, 2019 CORPORATE RETAIL STRATEGY AND PROJECT MANAGER, SINSA ACE HARDWARE Founded the Project Management Department for the company, Nicaraguan hardware stores leader.

• Responsible for the development of the corporate strategy and growth of the stores, leading the strategic management.

• Led identification of market opportunities, new channels and retail concepts.

• Drove directing and coordinating the different areas to ensure profitability, competitiveness, continuity, and sustainability of the company's development projects, complying with the strategic guidelines and commands of the Board of Directors On time execution of new projects representing 15% of total company sales, and 50% of the growth. APR, 2016 – JUN, 2017 GENERAL MANAGER, PEGASUS SOLUTIONS INC

• Start Up from Business Case definition to Business Deployment. Develop the strategic plan for the new company. Construction Services Industry. Assumed full budgetary and P&L accountability ($12MM), reported directly to the board of directors and directed 6-member cross functional leadership team responsible of the company operations.

• Go to market route and the execution of the lines from the board of directors. Business Development. Strategic Business Plan definitions and execution. Business Model Crafting. Go to market route and the execution. Business Development, Business Strategy execution. Board of Directors direct report. FEB, 2014 – APR, 2016 MARKETING & SALES MANAGER, THE NUMAR GROUP

• Responsible for the strategic management of the Numar Group brands, in charge of the Marketing and Strategy Management of 4 different companies in the corporation.

• Developed and formulated of sales and distribution strategy, business plans of third-party lines to be distributed. Brands reached 1 million monthly sales under my administration. Lead Go to market strategies of the brands that the company manufactures commercial strategies, price positioning of the different direct sales channels. B2B, B2C.

JUL, 2011– JAN, 2014 CATEGORY MANAGER & MARKETING MANAGER, NATIONAL BREWING COMPANY (CCN)

• Led upstream beverage Alcoholic and Non-Alcoholic strategy developing a New Division from the company focused on Retail, stablishing a Starter Company named Super Express a Convenience Store Chain, the first in Nicaragua with an initial capital $4M investment to initiate the business with an independent back office from the CCN’s corporate Home Office, 10 stores in the first operation year, reaching BEP in the first 6 months.

• In charge of the Development of New Business Unit of convenience stores project in stages of Feasibility, Risk assessment, process mapping, market segmentation.

• Participated and coordinated the store designs, location strategy (neighborhood stores) and elaboration of policies and procedures, until the implementation of first 3 stores and Master Plan of Expansion to 15 stores in downtown and countryside of Super Express Stores.

• Developed detailed Retail Strategy based on de WPS strategy of Walmart’s Retail Management strategy, defining product and category roles, created trade-off matrices to evaluate performance of retail.

• Created business case and outlined multi-year categories and store growth roadmap for the first 5 years. NOV, 2010 – APR, 2011 COUNTRY MANAGER (FAST TRACK), MC DONALDS CORPORATION

• Country Manager Trainee for the company in Central America (Guatemala & Nicaragua) McDonalds Fast Track training. Responsible of al Nicaragua Country Business focused on quality customer service based on total satisfied employees. In charge of Restaurant Operations compliance of high-quality corporate standards driven by a rich culture of the world's leading Quick Service Restaurant (QSR) restaurant chain. APR, 2006 – NOV, 2010 DIVISION MERCHANDISING MANAGER, WALMART INC In charge of the Commercial Division of Perishables of Wal-Mart Mexico and Central America, focused on guaranteeing the fulfillment of the results of the commercial division.

• Led 6-member, category managers in Walmart commercial department to execute sales and profit budget.

• Developed a Commercial Strategy for Perishables Sales Program named “Fresh Wednesday”. It became a best practice in Central America that now is a standard in the region in Walmart and competitors.

• Drove sales in the department from -3% to double digit sales growth focusing on supply chain management, quality of the produce, retail merchandising, marketing in-store and ATL&BTL, and many other initiatives. FEB, 2005 – MAR, 2006 CATEGORY & PRICING ANALYST, EXXON MOBIL CORPORATION

• In charge of the management and administration of categories (Groceries, Beverages, General Merchandise and Prepared Meals) of the chain of Convenience Store Shops On The Run (32 categories of products, 1300 articles), analysis of rotation, sales and monthly margins by categories of products; market analysis and points of sale; service and benchmarking surveys; entry of new products and promotions; statistical analysis. EDUCATION

MASTER OF BUSINNES ADMINISTRATION (MBA-RE), EXECUTIVE MASTER OF BUSSINES MANAGEMENT Florida International University 2022

MASTER OF BUSINNES ADMINISTRATION (MBA),

Thomas More Universitas

2012

Industrial ENGINEERING, CUM LAUDE

American University GPA 3.7 2008

BACHELOR OF SCIENCE (BS), CUM LAUDE

La Salle College GPA 3.7 2001

SPEAKING LANGUAGES

ENGLISH (Professional Working)

LISTENING-Proficient, SPEAKING-Proficient. READING-Proficient, WRITING-Proficient. SPANISH. (Native or Bilingual)

LISTENING-Native, SPEAKING-Native. READING-Native, WRITING-Native. TECHNICAL SUMMARY

Systems: Windows, MAC Os, Oracle, SAP, AS400, and Microsoft Office, Project, Access, Excel. Project Methodologies: Agile/Scrum, Waterfall, Lean, Expertise In Exposure To: Business Modeling Business Development Cloud Computing ERP Implementation eLearning Digital Marketing SEO SEM SMO SMM Pricing Strategies Space Planning Planogram Management Pricing Marketing Research Product Development FMCG Retail Strategy Merchandising International Sourcing Procurement Supply Chain Management ERP Implementation IT System Transition New Business Unit Deployment. AWARDS

1St place Business Plan 2007, UAM

1St place Best Project GeoHielo 1St place Best Stand 2007, UAM 3rd place Best Project in Latin America 2008, ITESM RECOMENDATIONS

Others Upon Request.