Vice President Digital Marketing

DANIEL D. HOGAN

Bloomfield Twp, MI adyq4w@r.postjobfree.com 313-***-**** linkedin.com/in/dan-hogan-84aaa9143 PROFESSIONAL SUMMARY

I am a senior level business professional with proven track record of success in the advertising industry. I effectively lead and mentor high-performing cross-functional teams. I am known as an innovative professional with 20+ years of expertise in providing integral leadership in developing and implementing strategies to exceed client expectations and program goals. As a Group Account Director I have a demonstrated ability to create and nurture productive relationships at all levels with clients and agency departments.

KEY ATTRIBUTES

Excellent Customer Service Account Management

Strong Written/Verbal Communication Conflict Meditation Attention to Detail Digital Advertising

Self-Motivated Excellent Project Management

EXPERIENCE

VMLYR Dearborn, MI 2014 - 2022

Group Director Client Engagement

• Successfully repositioned Ford commercial truck and fleet business creating a customer- centric brand launching in 2022.

• Responsible for managing an integrated brand team to develop marketing communication strategies for Ford fleet and commercial vehicles including new vehicle launches and sales events.

GTB Dearborn, MI 2014

Senior Vice President, Account Director

• Oversee Ford global retail education and training program supporting dealer training initiatives for new product launches and new model change-overs

• Facilitate asset sharing globally and manage supplier base to identify best-in-class vendors eliminating duplication while generating significant production efficiencies. Y&R/JWT, Ford Motor Company Dearborn, MI 2004 – 2014 Senior Vice President, Account Director

• Managed a cross-functional team responsible for Ford and Lincoln-Mercury franchised dealer's regional advertising in the largest volume region

• Acted as the primary contact for Ford Motor Company General Manager, key dealers and company components including supervising a network of local field offices

• Accelerated the shift to increased digital marketing in the Great Lakes region implementing numerous successful digital and mobile marketing pilot programs DANIEL D. HOGAN 2

OTHER RELEVANT EXPERIENCE

GREY DOG ADVERTISING Bloomfield Hills, MI

Owner/President

JWT Detroit, MI

Senior Vice President, Group Brand Director-Responsible for Ford truck national brands including new vehicle launches.

EDUCATION/CERTIFICATION

University of Michigan ANN ARBOR, MI,

Bachelor of General Studies in Marketing, Communications and Business Market Motive, Certified Digital Marketing Practitioner General Assembly, Certified Marketing Mar-Tech Practitioner Technical

Customer relationship management (CRM); email marketing; Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Interests

Board President Advanced Technology Academy Charter school, Dearborn, MI Member of the Business Education Advisory Committee of the Advanced Technology Academy Participant in the University of Michigan MPACT mentor program. Additional Information

Event Technology digital marketing award recipient best use of Facebook & best use of technology for data collection and/or, measurement

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