Project Manager Digital Marketing

SUMMARY

Creative, hands-on, solutions-oriented, PMP-certified leader and client liaison in PMOs with extensive experience in M&AD IT and digital marketing transformation and integrations, driving completion of goals and objectives in highly regulated industries.

●Wrangles, motivates, and empowers matrixed, cross-functional, cross-departmental project teams,

of 12 to 200 resources, to work collaboratively towards completion of complex projects.

●Clears obstacles for project teams to succeed by mitigating or helping resolve issues.

●Strong emphasis on communication with project resources, stakeholders, senior execs, vendors.

●Forecasts and tracks tasks and schedule milestones using industry-standard tools.

●Forecasts and tracks budgets with capital and expense line items for internal teams and external vendors.

CORE COMPETENCIES

●Mergers & Acquisitions, Divestitures Integrations and Migrations

●Program and Project Management, PMO Processes, Strategies, Budgets, Resource Management, Capacity Planning

●Vendor Management & Oversight of 3rd Party Administrators, SoWs, Contracts, Purchase Order Process

●Data Migrations, eg. SAP S4-Hana, AWS Cloud, Oracle

●Data Transport - MuleSoft APIs

●Strategic Planning

●UX/UI Development and 3rd Party Oversight

●SAFe PI Planning

●Schedule Oversight /Status Reporting

●Budget Auditing/Reporting

●QA/UAT Validation Oversight

●Change Management

●Contract Management

●Relationship Building with Stakeholders, Customers, Project Teams, Vendors

●Risk Management

●Regulatory Compliance

CORE SKILLS

●Tools for M&AD Program and Project Management, Portfolio Management, PMO Processes, Waterfall and Hybrid Agile Methodologies (Atlassian Jira, Confluence, Smartsheet, MS Teams, MS SharePoint, MS Project, monday.com)

●Cloud Technologies (SharePoint, salesforce.com, SFDC, SFMC, portal/web page management, web services, APIs, digitization services, doc repository)

●Creative /CRM Project Management Tools (Adobe Workfront.com, monday.com)

●Communications Tools (jabber, Slack, MS Office 365 (SharePoint, OneNote, OneDrive, Teams, Word, Excel, Outlook, Visio, PowerPoint, Adobe Acrobat Pro)

●EDI X12 transactions (834,837,835,270/271,276/277)

●Data Analytics (data warehousing, data marts, ETL, BI/BO/Tableau Reporting)

EXPERIENCE

Senior IT Project Manager, Magellan Program Office, UK and J&J Supply Chain IT, Bridgewater, New Jersey (Bull City Talent Group Consultant June 2022 - June 2023)

Reduced delays and escalation chatter by 95% during the Magellan EMEA program’s IT data integration development and testing by providing program Leadership visibility of milestone status and blockers, improving stakeholder engagement, and end-to-end communications and handoffs between integration squads supporting S4-Hana SAP cloud, API payload delivery, and J&J ecosystems (self-servicing surgical consignment portal, SFDC, EDI systems, Contract Manager).

Implemented team communication strategies between internal and 3rd-party vendor development and test teams, such as: organized face-to-face global design and testing workshops, including UX/UI updates of self-servicing surgical equipment consignment orders; facilitated DSUs for end-to-end development and testing status and issues exposure; coached Mulesoft API team on agile and jira best practices; exposed root cause and root system in jira tickets, making program squads accountable and committed to fixing issues; scheduled solution Teams meetings with targeted required global resources to come together in real-time to triage issues and blockers.

Interacted with internal leadership resources to quickly address issues with project engagement of third-party squads.

Supported successful, end-to-end integration testing for 40 interfaces, ensuring timely defect resolution by source squads and change requests were approved by CR Board through solid justification and realistic schedules. Utilized Confluence, MS Excel and jira dashboards to show jira ticket statistics for different program audiences, with emphasis on root cause and impacted systems of Blocked, Critical, and High tickets as well as which squad is actively working on each ticket.

Supported capacity planning of Mulesoft API squad during quarterly PI Planning of program features and related user stories.

Sr IT Project Manager, M&A Affinity PMO, AJ Gallagher, Chicago, Illinois (Insight Global Consultant Sept 2021 - May 2022)

As member of Mergers & Acquisitions Affinity PMO, reduced turn-around time of Salesforce and Origami updates, migrations, and data integration tasks from months to days for newly acquired agencies. Ensured external Salesforce Marketing Cloud integrator maintained schedule and remained on budget during their email journey development for the M&A Marketing Organization and the SFMC integration into Corporate Salesforce platform.

Coached Salesforce and Origami business analysts and development teams on agile best practices for developing user stories and reorganizing and prioritizing jira backlog into functional and operational agile and Kanban boards. Set up internal DSUs and Sprint planning for business analysts and developers.

Improved stakeholder engagement and communication between internal Salesforce and Origami teams and third-party vendor project managers and teams (Origami Risk development team, Zennify integration team) through DSUs and sprint progress demos for internal review and approval of new and updated objects in Origami policy management system and Salesforce Sales and Service Cloud (eg., new/existing policy functionality, agency/agent, association/member accounts, lead intake, opportunity and proposal management, CSR chats and queues).

Digital Marketing M&AD Project Manager/Program Manager, PMO, Assurance Wireless/T-Mobile, Basking Ridge, New Jersey (Sublime Wireless Consultant Mar 2020 - Sept 2021)

Ensured that Assurance Wireless complied with the M&A contract requirements for T-Mobile’s acquisition of Assurance Wireless from Sprint: managed monthly and quarterly reporting of acquisition and base customers; applied my knowledge of the Assurance Wireless business processes to successfully transition the Assurance Wireless marketing team into the T-Mobile digital marketing approvals processes and digital asset storage. Doubled the size of Assurance Wireless’ annual revenue stream by providing planning and oversight to the 2021 federal Emergency Broadband program marketing and customer-facing campaign (UX-UI management for customer experience and web portal content; SMS, email, and tv journeys). Eliminated annual Regulatory and Compliance penalties by ensuring that changes to digital marketing programs were ready before FCC due dates. Fulfilled internal audit gap by driving custom development of cloud-based marketing tactics approvals system along with creation of new, metadata-based document repository. Stopped 3rd-party financial bleed by identifying excess and controlling external vendor actuals against budget. Managed cross-departmental custom development and deployment of on-device system activation with an ROI of raising monthly programming rate from 70% to 98%. Ensured executed third-party contracts/SoWs met or exceeded company requirements related to financial and ethical compliance guidelines including all Corporate Policies.

●Provided process and technology expertise (Teams, workfront.com, Excel, Sharepoint) for transitioning Assurance Wireless marketing teams from Sprint to T-Mobile’s processes and technology for project requests of creative and digital campaigns, journeys, marketing assets and for Legal, Regulatory, and Office of Privacy approvals.

●Maintained M&A compliance reporting calendar to track monthly, quarterly, and annual reporting of AW acquisition and customer base volume and compliance statistics.

●Drove FCC mandated, go-to-market omnichannel Base and Acquisition customer marketing by 25 marketing managers for: changing ETC designation, annual FCC Lifeline offer updates, 2021 federal Emergency Broadband program; in-progress Bring Your Own Phone initiative, 2021 Emergency Broadband program. Assets included UX/UI digital content on AW web site and partner pages; digital marketing through MightyHive for Google/Bing paid search optimization; YouTube video and Facebook/Twitter social media postings; emails and SMSs; customer letters and emails; printed outreach agent material (flyers, tents, tablecloths, etc.).

●Expedited approvals of marketing content by directly communicating with T-Mobile Legal/Regulatory/OOP departments and various state PUC contacts.

●Tracked and launched new Assurance devices and SIM kit projects, including Assurance Wireless and device and SIM manufacturer points of contacts for device testing, device and collateral kitting, and fulfillment activities.

●Worked with Marketing Managers to create backlog of marketing document repository requirements and created hybrid agile schedule for 3rd-party development and implementation.

●Provided project management support to T-Mobile Legal team to track online training of >200 employees, contractors, and third-party associates.

Senior IT Project Manager, PMO, Delta Dental of NJ, Parsippany, New Jersey (salaried employee 06/2015 to 12/2019)

Improved operational efficiencies overall and UX-UI customer experience in an IT transformative phase of the company, and for 3rd-party M&As: increased dentists and dental office self-servicing and self-reporting by 90% through implementation of cloud-based provider application and contracting system and credentialing self-reporting system. Implemented DHMO infrastructure upgrades and system enhancements that improved operational processing time by 85% and reduced manual entry of DHMO claims and enrollment data by 80%. Improved DDNJ Marketing Department’s tracking of external communications by 95% through integration of Salesforce Marketing Cloud (CRM) with internal salesforce.com and 3rd-party training of Marketing resources to manage the automated journeys. Improved data analysis/business intelligence reporting for strategic business questions around providers, groups, claims, benefits, salesforce.com through successful implementation of a new actuarial data mart. Streamlined 3rd-party administrator onboarding and claims submission through implementation of EDI transactional processes.

Managed strategic and compliance projects in hybrid waterfall/agile environment and schedules with oversight of effort by cross-department business users, technical teams, and vendors.

Provided operational support in the areas of contract drafting and negotiations, legal and policy compliance review, contract administration and process management.

Responsible at program/project level for vendor relations, selection process, contract management, and negotiations. Partnered with pricing, legal counsel and sales in the review and negotiation of vendor contracts throughout contracting lifecycle including RFP, MSA, SOW, POs. Tracked actuals versus projected budgets against monthly vendor invoices.

●Developed operational guidelines and contracting for strategic partnerships with third-party administrative channels to sell and manage small business and mid-size group dental programs.

●Worked with new DDNJ Small Business team to track milestone dates and expenses to promote new program to NJ and Connecticut small businesses that was engineered to increase DDNJ membership and revenue. Tracked filing of plans/rates with State of NJ; developed electronic transactions, reporting of small group enrollment, member eligibility, claims adjudication; delivered tools for general agent online quoting and new group/member applications.

●Managed vendor selection and contracting process for development of self-service, UX-UI customer experience and web portal content built for dental offices as a DDPA compliance project to update office details required for online dentist search results;.

●Managed IT security initiatives to mitigate compliance and security risks to DDNJ member personal information.

●Managed EFT/ERA regulatory compliance initiative of parent Delta Dental Plans Association (DDPA) to adopt CAQH CORE Operating Rules by implementing electronic transactions for centralized direct deposit/electronic remittance (EFT/ERA) data from dental providers. Collaborated with Provider Services to promote paperless EFT/ERA to providers.

●Managed Data Warehouse transformation with creation of new Actuarial data mart and infrastructure upgrades to mitigate compliance and security risks, including migrating platform, applications, data from physical to virtual servers; updated licenses for SQL DW platform, applications, data; upgrade Business Objects reporting for internal Financial and Actuarial self-service reporting.

Senior IT Marketing Project Manager, PMO, J. Knipper, Inc., Somerset, New Jersey (Cyberthink Consultant 11/2014 to 04/2015)

Improved accessibility and visibility pharma sales and marketing data by 90% to client sales and marketing teams, and accessibility to onboarding tools.

Managed sprint cycles for SAP and Oracle data warehouses and clients’ UX/UI portals data migrations, integrations, upgrades, and launches of web portal and mobile device system enhancements per each client’s sales and marketing needs, including sample ordering and accountability; rep/non-rep direct to practitioner; Salesforce upgrades and automation with ETL for multichannel marketing, vendor data share.

Program Manager for M&AD, PMO, Express Scripts Inc., Franklin Lakes, New Jersey (The Judge Group Consultant 10/2012 to 10/2014)

Merged ESI and Medco Legacy billing and invoicing systems to fulfill ESI/Medco merger contractual requirements. At the completion of program, acted as Scrum Master to retarget and complete a few lagging claims and eligibility projects.

Executed two-year Billing Data Migration and Data Integration Program, controlling $12 million budget and over 200 matrixed, cross-functional, global resources.

Managed workload of NJ-based program/project team (Project Managers, Project Coordinators, Business Analyst).

Deployed more than 100 billing integration projects using waterfall and agile methodologies.

CERTIFICATIONS, EDUCATION

●Scrum Alliance CSM and CSPO and PI Planning training in J&J Supply Chain (certification was not required to be completed)

●ITIL Foundation Certification

●PMI-certified Project Management Professional (PMP), continuing education (PMP active through April 2024)

●HIPAA compliance certification

●Agile Scrum Master Certification through PMI-NJ

●Master’s Certification in Project Management (Stevens Institute of Technology - remote in Somerset, NJ)

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