Mark Capper Mobile: 310-***-****

Los Angeles, California adypun@r.postjobfree.com

DESIGN RESEARCH EXPERTISE

• Over 15 years’ of experience leading market research, market sensing, and consumer insights in automotive and consumer brands

• Trusted advisor for the German Mercedes Benz research organization since 1995, managing U.S. marketing research for new technology and platform development, interior and exterior design strategy research, and early buyer/rejector research for lifecycle management

• Management of ADS UX research for BMW and Nissan in the US for both formative and summative DOT studies, both simulator and driving studies

• The leadership of car clinic research as a consultant to Q-Insights, AIM, and Intage for Porsche, Volvo, Mercedes-Benz, and Nissan.

• Experienced leader of research organizations as President of Kompas Strategy, and Senior Vice President of Kantar Added Value

• A thought leader in innovative research methods to uncover define and quantitatively evaluate define new opportunity territories.

• An innovator in the utilization of consumer segmentation research to uncover new market opportunities

• Track record of leading teams in developing and optimizing technology roadmaps

• Identified and facilitated complex deals to achieve business objectives

• Led the preparation of robust financial modeling for analysis and evaluation of project and acquisition investments

• Conducted category research and analysis to uncover acquisition and partnership opportunities

• Worked closely with CFOs and consultants, providing guidance and input on future revenue projections and deal valuations to ensure value creation

• Led marketing research organizations and consulted with marketing teams to identify new opportunities, develop a brand strategy to support brand and market growth

• Existing relationships with universities, corporations, and consultancies PROFESSIONAL EXPERIENCE

Founder and President, Kompas Growth & Innovation: December 2009 – Present Founder and leader of a consulting organization that used design research, marketing research and strategic tools to uncover new market opportunities, define technology roadmaps, and manage the innovation of new products and brands. Consulted closely with executive teams and marketing organization leaders to optimize brand expansion and generate revenue growth. Personally responsible for the strategic direction of the organization and directing the scope, timeline, budget, resources, and milestones for strategic projects.

• Led an innovation program for Siemens Medical Imaging that resulted in defining MRI technology providing high-performance imaging at a lower cost by applying artificial intelligence to enhance image quality

• Using futures and trend research, defined three new office technology products for Xerox that integrate artificial intelligence with knowledge management systems

• Generated a 5-year strategic plan for Agilent Technologies, identifying trends, competitive threats, and emerging technologies, that led to 5 years of consistent growth in the semiconductor industry

• Created a disruptive new technology for Panasonic integrating indoor air quality sensing with home automation and ventilation systems, leading the program through market launch

• Defined a complete project plan for a technology company for entry into the diabetes management market, including financial modeling and revenue projections

• Created a new $10M opportunity for a medical device company focused on patient identity management by identifying a new disruptive opportunity space and a partnership with Qualcomm in Near-Field Communications Technology

Mark Capper Page 2

EXPERIENCE (continued)

Senior Vice President, Kantar Added Value Innovation: July 2005–December 2009 Led a consulting team that included researchers, brand strategists, and innovation consultants. Clients included Johnson & Johnson, Kimberly Clark Healthcare, Coca-Cola, Royal Dutch Shell, BMW, Nissan, Yamaha, and numerous other global organizations.

• Led a multinational strategic research program for Royal Dutch Shell to identify customer attitudinal segments in hydrogen and other alternative fuels, and create an annual tracker to monitor changing customer attitudes

• Provided strategic input to BNW’s ten-year powertrain development roadmap, using future scenarios in customer research to access likely customer decision-making given potential economic, energy, and carbon emissions realities

• Managed global innovation programs for Coca-Cola, Nissan, Yamaha, and other organizations Director of Strategy and Research, Herbst LaZar Bell Design: February 2001 – July 2005 Developed and managed a team that conducted human-centered, marketing and trend research for product and technology innovation in three US offices.

• Implemented quantitative and qualitative research tools as well as human-centered, design-thinking methods

• Conducted global megatrend and future scenario project for Johnson Controls Automotive to generate a development roadmap of intelligent transportation and smart city technology

• Created a strategic roadmap for Microsoft Xbox through trend research, future scenario development, thought leader research, and client workshops Senior Manager, Advance Marketing at Herman Miller, Inc: September 1997–September 2000 Member of internal strategy team responsible for creating and representing long-horizon market perspective to inform the executive team and guide internal strategy, product development, and marketing communications.

• Responsible for maintaining a five to ten-year market forecast, including competitive intelligence, technology forecast, demographics, social trends, economic, environmental, and political trends

• Managed relationships with colleges and universities, innovation agencies, and trend and futures research organizations

EDUCATION

• Master of Business Administration, University of Southern California Marshall School of Business, Los Angeles, CA, 2001 (business management)

• Master of Science, University of Michigan, Ann Arbor, MI, 1985 (Bio-Engineering, Industrial Design)

• Bachelor of Science, Michigan State University, East Lansing, MI, 1980 (Natural Science) ADDITIONAL TRAINING IN TREND AND FUTURES RESEARCH

• Trend and Futures Research, Institute for the Future, Palo Alto, CA, 1999 – 2001 (Paul Saffo and Bob Johansen’s organization)

• Long Horizon Strategy and Futures Scenarios, Global Business Networks, Emeryville, CA 1999- 2001

(Peter Schwartz and Stewart Brand’s organization)

UNIVERSITY RELATIONSHIPS

• Guest Professor, University of Southern California Marshall School of Business, Evening MBA Program, Advanced Strategy Course, Long-Horizon Strategy: 2004–Present

• Adjunct Faculty, Executive Education, Innovation, Northwestern University, Evanston, IL., 2001 - 2005

• Co-Instructor, Design Research, Art Center College of Design, Pasadena, CA, 1997 - 2000

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