Sales and Marketing, Customer Service

NICK RIZZO

EDUCATION

UNIVERSITY OF NORTH CAROLINA, Kenan-Flagler Business School – Chapel Hill, NC 2012-2014 Master of Business Administration (MBA), Full-Time Program NORTHWESTERN UNIVERSITY – Evanston, IL 2004-2008

Bachelor of Arts, Economics and Business Institutions, GPA 3.7 – Four time Dean’s List selection EXPERIENCE

UPS – Atlanta, GA 2020-Present

Marketing Manager – Global eCommerce Strategy

• Manage the UPS Digital Connections program which helped SMB customers earn over $1 billion in incremental revenue in 2021

• Added 3 new digital marketing vendor partners to the program in 2021 to help UPS customers grow

• Streamlined the approval process for customer subsidies, reducing the amount of subsidies requiring manual approvals by 73%

2ULAUNDRY – Atlanta, GA 2019-2020

Director of Operations

• Doubled the Atlanta market's daily processing capacity in 2019, leading to an increase in the percentage of volume processed in-house from 70% to 96%

• Reduced labor costs of the Wash/Dry/Fold product by 37%, resulting in the Atlanta market breaking

• even for the first time in October 2019

• Reduced the error rate of a logistics team responsible for over 300 pickups and deliveries per day across the Atlanta metro area to less than 1%

UPS – Atlanta, GA 2014-2019

Marketing Manager – Global Product Innovation

• Generated over $11 million in additional sales for UPS’ retail customers through a digital and email affiliate marketing program including 41% year over year sales growth in 2017

• Sent 500M+ marketing emails on behalf of UPS’ retail customers and generated best in class open and click through rates

• Developed a branded visibility solution projected to increase affiliate marketing revenue by 6X

• Launched UPSMyChoiceDeals.com (300k+ monthly visits) to drive sales for UPS customers

• Effectively managed the UPS My Choice affiliate marketing team which is comprised of one data specialist and four graphic designers

• Implemented a multi-faceted digital and email marketing strategy for the UPS My Choice Premium product ($3 million+ annual revenue), growing subscriptions by 50% AMERICAN AIRLINES – Fort Worth, TX 2008-2011

Strategy Analyst – Domestic Revenue Management

• Forecasted the potential revenue impact of the new dynamic mileage pricing product to enhance the AAdvantage frequent flyer program’s competitiveness

• Investigated thoroughly the scheduling changes made by competing airlines during peak holiday travel periods, enabling American Airlines to adopt similar strategies and compete for passengers

• Evaluated the relative revenue benefits of American’s largest code share partnerships with other airlines in an effort to give booking priority to the most valuable connecting passengers 4561 Olde Perimeter Way Atlanta, GA 30346

585-***-**** adypt8@r.postjobfree.com linkedin.com/in/njrizzo

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