ANDRE QUADRA SILVA, MBA

Vice President Global Marketing

Florham Park, NJ 917-***-**** adypq8@r.postjobfree.com #LinkedIn Building brands and growing businesses, through consumer-centric Content Marketing Transformational Marketing leader with a solid branding and strategy background from blue chips FMCG companies. Mastery over integration of content development with brand strategy, crafting award winning Marketing campaigns that engage target audiences to accelerate revenue growth. Expert in Digital Marketing, leveraging Marketing technology platforms to maximize go to market, campaigns ROI and bottom-line results. Thought leader experienced in both US and global markets, partnering with customers across diverse cultures and geographies to deliver product launches in different industries. People oriented. EXPERTISE

Global Brand Management Marketing Strategy & Execution US and International Markets Content development and storytelling Marketing Technology and Digital Customer Business Development Creative Services Global Marketing Campaigns Product Launch & Management Media Planning & Buying Consumer Promotions Agency Management Budget Management Marketing ROI PR Stakeholder Communications Collaborative Leadership PROFESSIONAL EXPERIENCE

HEAD OF BRAND MARKETING MIDEA AMERICA (Fortune 500 Home Appliances Company) 2021-present Reporting to the CEO and leading a team of 12 marketers, I have built all the Marketing fundamentals for Midea America in the US, from consumer segmentation determining target audience, selecting advertising agency, content development, PR and Trade Marketing capabilities. Grew sales 40% in 2021, surpassing the U$ 1 Bi mark on year 1.

Launched the first brand campaign for Midea is the US, bringing innovation to the home appliances category, maximizing agency creative to deliver business results. Brand awareness raised 35% (Kantar) and campaign made Midea achieve #6 most innovative companies by Fast Company, also winning the Gold Andy Award.

Leveraged Digital Marketing Technologies, developing a custom propensity model within our Customer Data Platform (Tealium). Improving the efficiency of ad spend using Machine Learning to segment users in real-time and create highly accurate lookalike models through 1st party data. Achieved conversions as high as 50%. HEAD OF MARKETING ESPN International (A Walt Disney Company) 2011-2021 Integral member of executive team developing and executing global marketing strategy, uniform branding, and marketing plans to improve consistency in international brand. Built phenomenally talented team of 25, Injecting innovative, modern, and dynamic brand attributes across major international markets to drive engagement to ESPN platforms. Actively analyzed and tracked health of marketing, ROI, and budgets.

Launched 3.5 M worldwide download / usage campaign for ESPN App attaining 270% ROI, 301% increase in unique users- Brazil, and 330% increased video starts- India. Scaled 8 regional campaigns translating the global brand architectures and adapting with local concept / objectives.

Enabled sports storytelling into seasoned marketing campaigns, as the debut of Oscar Schmidt at the NBA, winning international recognition including a Gold Lion award in the Cannes Advertising Festival.

Envisioned the “freedom in a framework” concept to assure global consistency in brand promise and executional standards, while allowing flexibility to serve the local sports fan’s needs and saving $2.4 M.

Composed successful international marketing campaigns for global events including the Olympic Games, FIFA World Cup, UEFA Champions League, NBA, NFL, MLB, Tennis Grand Slam, and the Masters. MARKETING DIRECTOR, BRAZIL ESPN, Continued 2008-2011 Primary strategist and visionary elevating ESPN Brazil brand across TV, internet, radio, and mobile platforms. AQ

ANDRE QUADRA SILVA 917-***-**** adypq8@r.postjobfree.com #LinkedIn PAGE 2 PROFESSIONAL EXPERIENCE, Continued

Conducted rich segmentation study determining the ESPN consumer profile and crafted focused marketing plans targeting new consumer profile growing annual ad sales by 20%. Positioned ESPN as industry leader in sports, based on study results while also feeding the programming team. SR. CORPORATE COMMUNICATIONS AND PR MANAGER Procter & Gamble 2006-2008

Owned corporate communications and public relations strategy for P&G brands across Brazil, implementing influencer marketing utilizing opinion makers to endorse brand messages in marketing plans.

Corporate spokesperson leading multitude interviews across press and media channels driving organizational key messages, media training programs, and nurturing overall brand reputation.

Led team of 3 launching Vicks’ First Defense, Pamper’s UNICEF campaign, and Gillette Mach 3 Turbo with endorsement from influencers like Kaka, the leading Brazilian soccer player at the time.

Pivotal role in tripling Brazilian market share from 1.4% to 5% with Pantene relaunch, hiring celebrity personality and model Gisele Bundchen as brand ambassador and collaborating with top beauty editors. SR. MARKETING MANAGER 2005-2006

Reversed negative profit scenario to grow BT margins by 21 pp applying extensive loss analysis.

Led Marketing post-merger integration of Wella with P&G while growing sales by 11% volume, 33% net sales. GROUP BRAND MANAGER 2004-2005

Planned and implemented Wellaton’s brand relaunch (second most important brand in Latin America). Sales results exceeded objectives by 9% and product market-share increased 2 pp.

Resetting of the Wellapon Hair Care line commercial strategy. Revision of the discount policy, growing profit margins by more than 10 pp in 2001. Parallel development of a cost-saving program, reducing raw material usage and labor costs with the industrial plant.

MARKETING PROMOTIONS & PROPERTIES MANAGER The Coca Cola Company 2000-2004

Launched Kuat Guarana, surpassing sales objectives by 15%, market share by 0.5 pp and reaching 1.9% of brand image growth +18 pp brand awareness, +19 pp user base, and +17 pp weighted purchase intent.

Creative contributor to Fanta business plan, endorsement campaign with Jota Quest rock band, identifying opportunity and reducing child-centric brand attribute by 10 pp and reinforcing target position with teens.

Conceptualized and administered promotional plan to counter Sprite brand relaunch increasing product sales by 13% and market share increase of 0.6 pp transforming a two-year downturn. HONORS & ACCOLADES

Gold Cannes Lions Award Gold Clio Advertising Award Gold Andy Award 15 x Gold Promax BBDA Award

Clio Sports Award jury member 2020

In-Demand Feature Article Author for Meio & Mensagem Newspaper (Ad Age)

Diversity & Inclusion Marketing Task Force Member at ESPN EDUCATION

MBA Marketing, Lato Sensu Coppead - UFRJ, Brazil BACHELOR OF SCIENCE in Industrial Engineering UFRJ, Brazil Executive Leadership Development Program Darden School of Business, University of Virginia Executive Education Kellogg Graduate School of Management, Northwestern University Multilingual: Portuguese, Native English & Spanish, Fluent French, Basic

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