Tracey L. Ray, PMP

Mobile: 703-***-**** Email: adypc8@r.postjobfree.com

Huntington Beach CA

www.linkedin.com/in/tray08

Page 1 of 3

Summary

Initiative-taking and results driven professional with a diverse clinical background in sales, marketing, and customer service. Proven history of exceeding sales targets, building and maintaining client relationships, and implementing effective marketing strategies. Skilled in leveraging market trends and analyzing data to drive business growth and maximize profitability. Excellent communication and leadership abilities, with a demonstrated ability to collaborate with cross-functional teams and deliver exceptional results in demanding environments. Seeking a role to utilize my science/business/OPEX acumen and contribute to the success of an organization. Skills

Project management (PMP), Six Sigma Black Belt Budget analysis, competitive analysis, Pricing. End-user requirements and training

Market research and intelligence, market development, SWOT, product, and campaign Planning

Sales training, content development, campaign design-launch, SEO, product design, forecasting

Metrics tracking, data analysis, defects identification/prevention 5S, Root Cause Analysis, 5 Whys, CI WOW CRO, Biotechnology, Bio-Pharma experience, GMP, GLP. OEM partnerships, Infectious Diseases, Genetics, Microbiology, and Oncology Successful KOL development both US and XUS

Professional Experience

Marketing Product Manager Feb 2022 - Dec 2022

Applied BioCode, Inc.

• Developed business case/marketing plans, positioning, product requirements, and pricing strategy; including financial modeling; partnered with Marketing, Sales, Distributors and Customers

• Target marketing to reference laboratories, hospital laboratories, academia, DOH, CRO, blood banks

• Lead products messaging and branding development / evolution process, training/marketing tools for sales.

• Implemented commercial ideas into planning for new IVD products, Track on-market product performance.

• Redesigned corporate website (www.apbiocode.com)

• Managed customer events, congresses, and tradeshows Product Manager Feb 2021 - Dec 2021

DiaSorin Molecular LLC

• Implemented new product development and commercialization of diagnostics and research products; primarily marketing to laboratories, hospitals, academia, DOH, CROs, blood banks, and biopharma. Lead PM for MRSA, C. Diff, cCMV, C. auris, Lyme disease, and ASR portfolio

• Prepared product forecasts (regionally)

• Developed and executed promotional plans to achieve the revenue targets

• Provided sales support to regional marketing groups and distributors

• Prepared product forecasts (regionally)

Sr. Product Manager, Diagnostics and Research, CPBU Aug 2020 – Dec 2020 GenScript

• Supported the development of application strategy and methodologies for testing and validation of the new products

• Provided current market trends and performed market research to support strategic decision; developed and executed promotional plans to achieve the revenue targets.

• Provided support for sales and regional marketing groups and distributors.

• Generated sales and marketing materials as needed. Operational Excellence Specialist- Biologics Jun 2016 – Sep 2020 Millipore Sigma

• Lead cross-functional quality improvement projects and implementation of change across global operations

• Reported metrics, data analysis, trending to site and global management, provide updates to Director, QA Tracey L. Ray, PMP

Mobile: 703-***-**** Email: adypc8@r.postjobfree.com

Huntington Beach CA

www.linkedin.com/in/tray08

Page 2 of 3

• Provided coaching and guidance to other department members through projects.

• Provided regular updates to site and global leadership on quality improvement projects.

• Utilized Lean & Six Sigma principles.

• Participated in the recruitment/development of team members. Associate Global Product Manager Oct 2013 – Mar 2016 QIAGEN

• Provided technical expertise to sell the QuantiFERON products, worked in cross-functional teams for market research to provide competitive data and analysis; marketing and co-marketing to reference laboratories, hospitals, academia, DOH, CRO, blood banks

• Consulted with the advertising agencies for product campaign including journal advertising, direct mail, and conferences.

• Provided marketing material, product training, and clinical papers.

• Prepared product forecasts (regionally and globally)

• OEM liaison to Dynex Technologies

Six Sigma Quality (Black Belt) Jan 2011 – Oct 2013 Quest Diagnostics

• Train, mentor, technical and non-technical department staff in Six Sigma / Lean tools and techniques

• Provided leadership and coaching to cross-functional teams to execute continuous improvement projects and deliver measurable process improvement.

• Presented project storyboards to stakeholders; Establish, analyze continuity of metrics: Support change to promote a quality culture, utilizing lean methodologies.

• Managed 25 Greenbelts across five departments.

Senior Product Manager, Tactical Marketing MDx, NAI Group Jan 2009 – Jan 2010 Beckman Coulter Diagnostics

• Executed marketing plans within prescribed budget, and profit goals, placed marketing ads, created brochures and sales pieces; Analyze sales performance and competitive activities, keynote speakers at symposiums.

• Developed commercialization plan for SPRI-TE product line, NA extraction & reagents.

• Sales force training, order management, data sheets, sales leads, and marketing management; Created Playbook for NAI sales force for SPRI-TE product line.

• Developed and maintained KOL relationship within the Molecular community, both clinical and research markets, prepared Tactical Marketing plans

Market Development Exec. Strategic Marketing, Molecular Diagnostics May 2007 – Jan 2009

• Managed the development and implementation of the strategic marketing plan for product lines Developed primary product positioning, pricing strategies, product commercialization and launch strategies

• Analyzed market research and product obsolescence planning, provided quantitative research data analysis.

• Conducted strategic symposium presentations across US & Canada

• SPRI-TE Asia Pacific Product Launch

Tracey L. Ray, PMP

Mobile: 703-***-**** Email: adypc8@r.postjobfree.com

Huntington Beach CA

www.linkedin.com/in/tray08

Page 3 of 3

Senior Medical Technologist, Molecular Infectious Diseases Oct 2005 – May 2007 Quest Diagnostics

• Performed routine clinical preps of HPV, HBV, HSV, EBV, CMV, specimens. Including specimen preparation of blood, tissue for testing, PCR amplification of prepared specimens, enzyme immunoassay of PCR products, enzyme immunoassay for detection of antibodies

• Instrumentation experience on RCS platform by Digene, Inc., Magna pure and Light Cycler by Roche Diagnostics, Inc.

• Performed pipette Calibrations, QC checks, specimen logs/ pending, report survey on assays for HBV RNA 1.0 and HIV 3.0, HCV 3.0 assays (bDNA)-Bayer Diagnostics, Quantitative HIV-1 & HCV-1 RNA-RT-PCR-Amplicor Roche Diagnostics, Qualitative HIV-1 test-DNA- PCR-Amplicor Roche Diagnostics. Roche Diagnostics Cobas- HCV Quantitative and Qualitative; Qiagen Robot

• Trained new MTs on Molecular testing and various platforms and department supervision when needed. Alliance Sales Specialist Apr 2004 – Aug 2005

Abbott Molecular

• Implementation of strategic and tactical business plans to successfully sell ViroSeq HIV Genotype & HCV Quantitative/Qualitative and HCV Genotype Assay’s, HLA, and Cystic Fibrosis (CF) Assay’s and M1000 analyzer.

• Maintained contract compliance within respective territory; Coordinated with Medicare and Medicaid; Utilizing my reimbursement knowledge to combat payer/payee issues, Maintained customer satisfaction and services within territory DC, MD, NC, SC, and DE NAD Sales Specialist Apr 2001 – Apr 2004

Bayer Healthcare

• Implementation of strategic and tactical business plans for the NAD business, including Versant HIV, HCV, HBV Assay’s, HCV Genotype test, covering FL, GA, NC, SC, and TN, maintained contract compliance within territory

• Closed the first HIV bDNA contract in Puerto Rico; Trained Business Managers in Puerto Rico on NAD product line NAD Field Technical Specialist Jul 1999 – Apr 2001

• Trained and supported various hospitals and laboratories using the NAD product line

• Provided system leads and technical support for business managers and other managers in the division.

• Generated/interpreted workflow analysis, performed system demonstrations and technical support as needed at regional and nation tradeshows.

Education

Master of Business Administration: Health Care Management - American Intercontinental University Hoffman Estates, IL Master of Business Administration: Marketing - American Intercontinental University Hoffman Estates, IL Bachelor of Science-Biology - North Carolina Central University Durham, NC Special Interests: Personal:

American Society of Microbiology Alpha Kappa Alpha Sorority, Inc. Association for Molecular Pathology National Black MBA Association Parenteral Drug Association (PDA) NCCU Alumni Association National Association for Professional Women Tau Beta Sigma National Band Sorority, Inc American Society for Quality Manchester Who’s Who 2005 & 2006 National Sales Network Order of Eastern Star (OES) Certifications

Six Sigma Black Belt 2011 - Project Management Advanced Product Marketing 2020 Diversity, Equity, & Inclusion in the Workplace Certificate 2021 Willing to travel and relocate: References available upon request

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