Social Media Business Development

NOORAIN KAREEM

Costa Mesa, CA, ***** 714-***-**** *************@*****.*** Linkedin.com/in/noorain-kareem EDUCATION

Chapman University, George L. Argyros School of Business & Economics June 2022 Master of Business Administration

University of Madras June 2013

Bachelor of Commerce in Marketing

WORK EXPERIENCE

My Amazon Guy Atlanta, Georgia

Amazon Marketplace Intern Spring 2021

• Manage and monitor Amazon accounts for ACOS and ROAS (return on advertising spend) to identify opportunities

• Conduct keyword research using Helium 10 and Excel to grow product rankings, visibility, and sales metrics

• Enhanced Amazon seller accounts by optimizing product titles, bullet points, keyword research, and product description

• Provided advertisement support in the form of video ad creation, coupon creation, and creative product asset management ReuseTek LLC Tustin, California

Amazon Marketplace Manager January 2020 – March 2020

• Launched, optimized, and updated product lists to support sales platform diversification

• Curated and launched ad campaigns on Amazon Seller Central to identify areas of opportunity and optimize listings

• Trained and audited warehouse and inventory teams on shipment standard operating procedures for FBA shipments

• Researched and analyzed competition to provide insight into pricing and product line for sales growth

• Created FBA (Fulfilled By Amazon) Inbound shipments from Amazon Seller Central

• Wrote and edited product copy for use in ad campaigns, product descriptions, and SEO keywords DDC Group, Inc. Los Angeles, California

Business Development Associate February 2019 – October 2019

• Prospected for potential new clients to ensure a robust pipeline of opportunities and increased business

• Generated a total of $1,400,000 in revenue through new client acquisition and sales qualified leads

• Mentored and trained staff to use Salesforce and Construction Market Data software to increase operational efficiency

• Built and maintained client relationships with decision makers and company principals to increase client loyalty

• Collaborated with notable companies including: Tesla, F45 Training, and Masaki Matsuka Oleon, Inc. Chennai, India

Founder August 2015 – January 2018

• Managed the Amazon Marketplace with new product listings, processed orders, and prepared FBA shipments

• Led marketing and advertising efforts via Facebook Advertising, Amazon PPC, Google SEO, and influencer outreach

• Grew sales revenue and reach through diversifying ecommerce channels and growing business into brick and mortar stores

• Undertook prototyping, development, concept testing, idea analyses, test marketing, and commercialization of products

• Researched and tested sourced products, requested RFQs from foreign suppliers, and led purchasing decisions

• Sold on notable ecommerce channels including: Amazon, eBay, Flipkart, Nykaa Life By Design Chennai, India

Event Planner June 2013 – July 2015

• Led event operations including venue evaluation and selection, vendor negotiations, sponsorship, and programming schedules

• Managed social media and marketing campaigns, outdoor media and print marketing, and press relations to create buzz

• Organized events for international bestselling authors Jack Canfield, Brian Tracy, Dr. John Gray, Nik Halik, and Sean Smith Event Marketing Intern November 2012 – February 2013

• Strategized and used data to optimize click through rate, subscriber list, and strengthen event marketing campaigns CERTIFICATIONS

Helium 10 Academy Certification, Helium 10 Issue date: December 2020 Amazon Retail for Advertisers Certification-United States Marketplace, Amazon Issue date: November 2020 Amazon Sponsored Ads Foundations Certification-United States Marketplace, Amazon Issue date: November 2020 Google Ads Search Certification, Google Ads Display Certification, Google Issue date: November 2020 SKILLS & DISTINCTIONS

Software: Salesforce, Asana, Construction Market Data, Microsoft Office Suite (Excel, Word, PowerPoint, Outlook) Marketing: Adobe Photoshop, Adobe InDesign, SEO optimization, Mailchimp, social media platforms such as Facebook Ecommerce: Amazon FBA, PPC, Google Analytics, Google AdWords Languages: English (fluent), Hindi (fluent), Tamil (fluent), and French (beginner)

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