Graphic Designer UX Designer Art Director

Katie Leclerc

Seekonk, MA ************.******@*****.***

401-***-**** www.linkedin.com/in/katieleclerc

Portfolio & Designs

Senior Graphic Designer

INNOVATIVE IDEAS & CREATIVE SOLUTIONS

Accomplished graphic design leader, strong on driving ideas into visual communication, planning, concept & design execution. Unique ability to take insights, align business objectives, and target compelling concepts that increase brand awareness, improve engagement rate, and drive business growth. Utilize curiosity, objectivity, empathy, and data-driven insights to provide forward-thinking and scalable product strategies and solutions.

Working cross-functionally with creative directors, project managers, content teams and web developers to promote brand innovation and translate brand into engaging, high-quality deliverables. Demonstrated history of implementing successfully creative solutions in a wide range of industries: Including B2C, social media, publishing, and web.

• Produced for several brands in various stages of B2C & across several industries, including non-profit

• Brainstorm unique concepts and interactive designs for print, digital assets, and social media graphics

• Led successful campaigns, increasing engagement, organic web traffic and email subscribers.

Experience in:

Project Management Web Graphics Print Collateral Digital Graphics Typography UX/UI Design

Marketing Collateral Organization Skills Digital Production Brand Identity Art Direction

Adobe Creative Suite Communication Skills Time Management

Professional Experience

Avedis Zildjian Co. 2022 - 2023

Senior Graphic Designer

Responsible for the successful management, coordination, preparation related to the support and oversight of projects for the production team. Interface with marketing team and outside vendors, photographers, videographers, printers, web, etc. to achieve creative objectives.

•Conceptualize campaigns, communications, and graphics for all brands

•Develop, gain approvals, and release all print, web, and digital advertising for US and International markets

•Created several successful social media and advertising campaigns resulting in increased sales that led to exceeding quarterly projections

•Partnered with E-Commerce team to create visuals to drive engagement and sales

•Collaborated with Brand Management to lead design, development, and production of all product packaging

•Design and develop trade show assets, POS, and sales collateral including sell sheets and display graphics

•Project manage creative requests received through creative briefings at a rapid pace for all brands, idea to production

HST Pathways 2020 - 2022

UX Product Designer

Created User experiences for UX and Web to streamline patient access and encourage patient engagement.

•Injected design into the product development lifecycle through each stage ideation- concepting- feasibility- development- deployment- QA- analysis

•Met regularly with the design team to create more effective Design solutions for UX

•Worked closely with other teams and Product Designers to help build and create new branding

•Discovered new ways of improving User Experiences from different views

•Worked closely with Project Managers and Developers for UX Design checks

Katie Leclerc ************.******@*****.*** Page 2

Edward M. Kennedy Institute 2017 - 2020

Multimedia & Graphic Designer

Developed breakthrough content and design consistent with the Kennedy brand strategy and in accordance with brand guidelines.

•Created 72+ locally and 5+ nationally recognized advertising campaigns

•Designed content for internal departments to create separate looks

•Filmed and edited post program clips for social media use

•Illustrated and created collateral for internal and external use

•Worked with external vendors and partners to create visual collaboration

•Developed large format print internal and external designs for outdoor promotion

•Customized indoor digital screens for events and programs

Providence Media 2015 - 2017

Assistant Art Director (2016-2017)

Guided the design and fabrication of conceptual design for editorial spreads, cover ideas for print.

•Created promotional graphics for internal and external facing events

•Coordinated 20+ freelance artists for external work to support projects and business goals

•Managed editorial projects from idea to execution

•Art Direct, Photograph and edit in house projects for editorial use

•Archived and catalogued Editorial Photographs

Graphic Designer (2015-2016)

Designed specified ads for newsprint and web and worked with external clients to align ads with branding.

•Archived and catalogued existing advertising logos and photos

•Uploaded Magazines pdf layouts to ISSUU.com

•Managed the layout and prepress check four to five separate magazines per month

Splatapus Web Design 2013 - 2017

Graphic Designer & Assistant Art Director

Created various promotional materials for small and start-up organizations.

•Converted pixel image files into vector image files.

•Designed with WordPress to update blogs and site

•Created high quality print materials from program booklets to posters

•Developed different concepts for branding and design for small businesses

•Assisted in art direction of photographing products, food, and interiors for promotional materials

Education & Certifications

Graphic Design Certification, Rhode Island School of Design (RISD)

BS, Communications, Rhode Island College, Providence, RI

AA, Fine Art, Community College of Rhode Island, Warwick, RI

Technical Skills

Adobe Creative Suite (Photoshop, Illustrator, InDesign), Microsoft Office Suite, Social Media, UI/UX design

Adobe Premiere, HTML, CSS, Sketch, InVision, Google AdWords, WordPress, Figma, Loom, Asana, Jira, Lattice

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