Alfredo Ayala

Phone Number: 954-***-****

Email: adyp1b@r.postjobfree.com

A dedicated and experienced professional with a diverse background in business management, sales, and the construction industry. Seeking a challenging position where I can utilize my skills in leadership, customer service and sales management.

PROFESSIONAL EXPERIENCE

MICHIGAN CAT / MACALLISTER CAT– CATERPILLAR AUTHORIZED DEALER. January 2010 to June 2023.

USED EQUIPMENT ACCOUNT REPRESENTATIVE.

Leading for the Commercialization and Marketing of CATERPILLAR Equipment Products for AZ, CA, FL, NM, TX; Mexico, Central and South America, Asia and Pacific markets with an average annualy sales of more than US$7.5 MM in sales. Managing End Users and Brokers from those markets. Expanding the company Client Portofolio in more than 80% the first two years. Achived an increased of 150% in sales with new markets exporting Heavy Construction Equipments to Asia. Expanded the social media comunications skills, integrating WhatsApp, FB and WeChat with marketing plans, reducing advertising costs by 30%.

BRIGGS EQUIPMENT – CASE AUTHORIZED DEALER. July 2004 to December 2009

RENTAL MANAGER. REPORTING TO BRANCH MANAGER.

Leading the CASE Rental for South Florida. Responsible for an inventory of more than 190 CASE heavy equipment units. Since taking over as Rental Manager, the Department has had an increase of 250% in rental sales over the previous management, in the first four months. Slashed rental repairs by as much as 25% in the same period of time, while ensuring the continuation and enhances of services.

A-1 MACHINERY, CORP. (TEREX AUTHORIZED DEALER, CATERPILLAR, JOHN DEERE, P&H, KOMATSU, GROVE, USED EQUIPMENT DIST. CHANNEL). August 2003 to July 2004

SALES MANAGER. REPORTING TO PRESIDENT

Leading for the Commercialization and Marketing of TEREX new equipment, CATERPILLAR-JOHN DEERE-P&H-KOMATSU-GROVE products; fortifying the Customer Supports structures establishing a new Strategic Marketing Plan for Export.

Developed the Sales Department, Parts Department and Rental Fleet Department with the inclusion of systematic tools such as Internet and a paper less environment. Structuring strategic alliances between customers and the organization. Responsible for BID projects.

VENEQUIP CAT – CATERPILLAR AUTHORIZED DEALER September 1991 – September 2003

CONSTRUCTION SALES MANAGER. REPORTING TO MARKETING AND SALES DIRECTOR.

Leading the Construction Division totaling 28 people, which represent 8% of VENEQUIP s employee platform. Responsible for: a) attending equipment, parts and service needs to actual construction, aggregate/cement, forest and agriculture customers; b) Structuring and executing a comprehensive and strategic marketing plan to support $US22 MM of sales forecast of equipment for 1998; c) executing and reviewing sales plan on a quarterly basis. As of 1998-second quarter results, an increase of US$8 MM in sales was obtained with respect to the same period for 1997. Other intangible achievements have been obtained mainly due to strategic alliances and customer support agreements, team building, leadership and proper guidance of management team under my supervision.

G.C.H. INGENIEROS, S.C. November 1985 - March 1991

INSPECTOR ENGINEER. REPORTING TO GENERAL MANAGER.

Managing the Caracas, Venezuela Subway/Metro system. Inspection of four (4) practices: Chemist Consolidation; Tunnels Department; Station Structures; Public Services Reconstruction. La Paz - El Silencio line.

In charge of civil construction designs with the use of geotextiles. Supervising the construction of civil projects, projects follow up, quality assurance of projects to achieve customer satisfaction. Responsible for all activities related to sales cycle of company services: Prospect identification; Marketing research and analysis, Marketing plan, Proposal’s development and follow up.

EDUCATION

Civil Engineer, 1986

Metropolitana University - Caracas, Venezuela.

Skills

Bussiness Management; Sales and Customer Service; CRM; Proficient in Microsfot Office Programs; Contract Negociations; Leadeership and Team Management; Finacial Management and Budgeting; Project Management; Multitasking and Time Management; Social Media Marketing and Promotion; Negociation and Conflict Resolution.

Fluent in Spanish/English/Portuguese

LATES COURSES / SEMINARS

CATERPILLAR Maximizing Performance Program:

- DDI- June 19, 2017

CATERPILLAR PRO 2000 Program:

- Track Type Tractors

Piracicaba, Brazil. May 14, 1999

- Backhoe Loaders

Clayton, North Carolina. August 8, 1999

- Excavators

Tinaja Hills, Arizona. November 10, 1999

Management Development Program. IESA. Valencia, Venezuela, July 1997.

Organizational Changes at Maximum Speed, Caterpillar Inc. Valencia, Venezuela, January 1997.

Excavator Institute of Technology, Caterpillar Worldwide. Arthur Andersen. St. Charles, Illinois.

October 1996.

Machine Application and Performance Seminar, Caterpillar Inc. Bogotá, Colombia. August 1996

Machine Application and Performance Seminar, Caterpillar Americas Co. Santiago, Chile. April 1996.

Customer Program, Caterpillar Americas Co., Peoria, Illinois. February 17, 1995

Paving Products Seminar. Tinaja Hills, Arizona. February 11, 1994

Caterpillar Quarry Products, Caterpillar Americas Co., Valencia, Venezuela, October 26, 1993

Machine Application and Performance Seminar, Caterpillar Americas Co. Santiago, Chile. April 1993.

300 Series Excavators, Caterpillar Americas Co., Paipa, Colombia. March 15, 1993

Barber Greene-Caterpillar Operators School No.3. De Kalb, Illinois. March 3, 1992

PUBLICATION / HONORS

Corrección de un deslizamiento mediante un terraplén reforzado con geotextil. IFS-TC10.

Caracas. October 1986. Presented with honors on the XI Venezuelan Engineering and Architecture Congress.

Member of The Venezuelan Society of Engineers. No.58.742.

Member of The Venezuelan Society of Soil Mechanic and Foundation Engineering.

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