Account Executive Marketing Automation

Location:

Pascagoula, MS

Posted:

August 02, 2023

Contact this candidate

Resume:

DEE BIRCH

PROFESSIONAL SUMMARY

Strategic-thinking Sales Account Executive with an established track record in markets that are trailblazing and standardizing Augmented Reality and Virtual Reality with a solid outside sales track record. I can identify specific contacts and areas of experience that enable me to penetrate industries’ services and identify partners. 20+ years of experience in marketing operations, with a focus on marketing automation and CRM platforms, B2B, and SaaS. I have a great sense of humor and enjoy the camaraderie of a team and the excitement of working in a fast-paced environment.

WORK HISTORY

Sales Account Manager, 09/2017 - 11/2021

Lancadia Holdings Inc., Lafayette, LA

20+ years of experience in marketing operations, with a focus on marketing automation and CRM platforms, B2B, and SaaS

Project Management: Responsible for all data migration including server configuration, capacity planning and application integration.

Excellent communication and collaboration skills, with ability to effectively engage and influence stakeholders at all levels of any organization.

Proven track record of designing and executing successful marketing automation campaigns and A/B testing programs.

Promoted transportation solutions of company to clients and negotiated contracts on their behalf, while maximizing profits

Excellent analytical skills with ability to derive actionable insights from data and translate them into effective marketing strategies.

Strong understanding of CRM reporting and its integration with marketing automation platforms

Ability to diagnose and troubleshoot issues within marketing technology stack and perform thorough quality assurance before launching campaigns.

Experience working across multiple functions and with executives to deliver exceptional results.

Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.

Account Executive, 03/2017 - 06/2020

Encore Rehabilitation, Biloxi, MS

Deployed Advisory Projects which worked with the customer's IT staff to implement the SaaS solutions in an advisory role.

Managed the implementation process from start to finish, in alignment with the company's deployment schedule and standard operating procedures.

Provided specialty support to the implementation and sales teams.

Provided technical advisory support directly to customers via Zoom, email, and phone.

Led the adaptation of Microsoft 365, managed concerns and objections while promoting the benefits of the platform.

Developed a growth strategy focused both on financial gain and customer satisfaction.

Researched the accounts and their affiliated hospitals operating model, business challenges, critical metrics, issues, goals, and growth strategy to develop objectives and the account and supporting account strategies.

Identified a strong funnel of growth potential by analyzing contract status, standardization plan, evaluating current contracts, products, needs, care gaps install base, and construction strategies to leverage into deal strategies.

Responsible for broad geographic accounts

*Furloughed due to COVID*

Account Executive, 07/2015 - 03/2017

Results Physiotherapy, Nashville, TN

Generated sales through communication and education on the unique benefits of Results Physiotherapy, developing a customized solution for each client.

Conducted regular, specific appointments with clients.

Communicated any open or follow-up items to the customer after appointment in customer call summary.

Collaborated with internal and external teams to drive sales, submitted monthly revenue forecasts, participated in weekly pipeline reviews with management team, as well as weekly sales meetings.

Developed basic presentations, quotes and proposals for individual customers and groups as needed.

Completed face-to-face sales meetings with C-level executives.

Built diverse and consistent sales portfolio.

Gained customer trust and confidence by demonstrating compelling, persuasive, and composed professional demeanor

Pascagoula, MS 39567

228-***-****

***********@*****.***

SKILLS

HubSpot

Salesforce

ZoomInfo

Zendesk Sell