PROFILE

Results-oriented Market Research

Analyst and Entrepreneur with 5 years

of experience delivering meticulous

market analysis for IRI, UK,

specializing in FMCG and Gold/Silver

jewelry industries to drive profit

maximization strategies. Proficient in

Creating and maintain deliverables

such as business vision, requirements,

personalization to different clients.

PROJECTS

Using Incrementality To Drive

Ranging Decisions:

•Conducted extensive analysis of

range optimization and conducted

individual product studies to derive

recommendations based on the

incremental value each product

brought to the category, moving

beyond historical sales data.

•Advised clients to delist the 10 least

incremental products, creating

additional opportunities for New

Product Development (NPD) and

freeing up space to enhance

availability for the most impactful

products.

SKILLS

Business Insights, Consumer Insights, Power BI, Data Analysis, Basic SQL, UNIFY

PROFESSIONAL EXPERIENCE

Harvard in Tech Seattle

Volunteer Market Research Analyst

07/2023 – present Seattle, United States

•Gather and analyze data on market trends, consumer preferences, competitor activities, and industry

developments related to merchandise products.

•Utilize various research techniques to understand consumer behavior, including surveys, interviews,

focus groups, and data analysis.

•Prepare reports and presentations summarizing

research findings, trends, and actionable

recommendations to inform product development,

marketing strategies, and pricing decisions.

HKMC

Entrepreneur

04/2018 – 04/2022

•Devised revenue-boosting strategies by enhancing

customer traffic through compelling in-store

promotions, engaging events, and impactful online

marketing initiatives.

•Demonstrated proficiency in website designing,

content creation, and high-end jewelry designing.

•Utilized effective techniques to upsell and

suggestively sell products to customers, maximizing sales opportunities and fostering customer

satisfaction.

Genpact, IRI

Market Research Analyst

08/2016 – 04/2018

•Pulling POS and syndicated data from IRI Data bases- Analyze reports to deliver insights and analytics for effective category management

•Successfully identified untapped advertising

opportunities, resulting in an additional 3% profit.

•Conducted comprehensive analysis of CPG/FMCG

categories and brands, generating key market

analysis reports on Sales, Pricing, Promotions,

Portfolio optimization, new product launches, re-

launches, brand management, and promotion

evaluation for clients.

•Developed new marketing plans and collaborated

with other departments to improve overall business- increased the efficiency by 6%.

•Expertly handled business inquiries and prepared

monthly reports.

•Created and delivered weekly PowerPoint

presentations with real time data visualizations.

Shruthi HA

Market Research

Analyst

adyo9s@r.postjobfree.com

206-***-****

Seattle, Washington

linkedin.com/in/shruthi-h-

278535258

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