KOMAL SHARMA
MS & MBA Global Business
adynqs@r.postjobfree.com +1-425-***-**** LinkedIn
(Greater Seattle Area, Washington)
Professional Summary
Expert in planning & executing multiple projects, program, large sales & customer teams virtually and physically
Spearheaded large product portfolio & projects globally
Demonstrated track record of developing & executing plans for new products and features, increased brand awareness, lead generation, and partner engagement
Cross functional professional who thrives in creative, collaborative work spaces where communication, ideation and transparency flows
Skills at a glance
Marketing
Business
People & Relationship
Technical
- GTM strategy
- Data analysis
- Project Risk analysis, IRR, ROR
- Market Research
- Digital & Traditional promotion
- VOC
- Forecast, planning & budgeting
- Process standardization
- Negotiation & competitor intelligence
- Corporate & product communication
- Large customer base management
- Customer building, acquisition & retention
- Cross functional teamwork
- End to end vendor management
- Customer service and relationship
- Canva
- SEO
- Google Analytics
- SAP
- Salesforce
- Microsoft Office
Experience
Product Marketing Manager, Strides Pharma Science April 2021 to November 2022
East Africa business with a sales team of 30 personnel along with US business’ distributors
Managed an $8 M portfolio of 40 brands and SKUs
Registered overall business growth of 12% with 46% GM and focused products at 30% growth
Facilitated institutional business & nurtured partnership with UNICEF, KEMSA, Ministry of Health Kenya, Government Hospitals etc.
Designed & initiated a 5-year GTM strategy with >50% GM, product rationalization & geographical expansion
Consolidated and streamlined two different business models within the organization.
Improved productivity by automating reporting and data collection systems, resulting in an 80% reduction in workload.
End-to-end management of customers & end users, promotional materials, training & team
Product Marketing Manager, Shilpa Medicare Ltd. November 2020 to March 2021
Promoted a portfolio of $1.4 M in 11 states with a field force of 20 representatives and managers
Orchestrated & facilitated webinars and web talks with KOLs from renowned hospitals and organizations
Developed scientific literatures, research summaries, case studies, brochures & magazines from ASCO & ESMO
Rolled out a national launch campaign targeting different customers
Innovative promo input conceptualization (digital & physical) and product training to sales team
Assistant Product Marketing Manager, Pulse Pharmaceutical Pvt. Ltd. April 2019 to October 2020
Managed a $2M business in 7 states with a team of 90 representatives and managers.
Overseen the organization's flagship brand, valued at $1 million, and achieved a growth rate of 10%.
Effectively introduced and surpassed target for an innovative product, achieving $70K in sales.
Led a corporate project of "Digital OPD" during Covid
-Mentored a team of 5 interns from NIPER as their industrial training project
Partnership programs and conferences with customers
Conceptualization of print, physical & online communication for multiple countries
Assistant Product Marketing Manager, Mission Research Laboratories February 2017 to March 2019
One woman army for all the brands in 18 states of 130 representatives and managers
Sales team onboarding, product training, business value generation and P&L management
Aced the business with low investment marketing campaigns and promo products
Mentored one head quarter directly as a reporting manager of two representatives
Supported supply chain, tender business and HR along with marketing
Therapy Manager, Strides Pharma Science November 2015 - January 2017
On field regional business driver of Hep C & Hep B therapy along with some gastro products
Organized free hepatitis screening camps & inter/intra-departmental conference
Supported the development & circulation of a newsletter in collaboration with American Gastro Association
Accomplishments: “Hep-HERO”- Thinking out of box (for innovative sales route). “Hep-HERO”– 100% targets in Cycle 1
Junior Research Fellow, Thapar University September 2014- May 2015
DST INDO UK IERI Bilateral Project Title - Green Polymers for Waterborne Pathogen Detection and Treatment Project
Leaders - Dr. Moushumi Ghosh, Professor, Thapar University, Patiala, India
Dr. Helen Bridle, Heriot Watt University, Scotland, United Kingdom
Education
Global MBA, Deakin University, Australia (2023 – Present)
M.Sc. Medical Biotechnology, Manipal School of Life Sciences, MAHE (2012- 2014)
B.Sc. Biotechnology, Manipal School of Life Sciences, MAHE (2009 – 2012)
Certifications
Professional Certified Marketer (PCM®) by American Marketing Institute & Digital Marketing Institute – Ongoing
Webinar Series: “Digitally Engaging Customers” (Aug 2020)
LinkedIn Google India Digital Marketing (Jan 2017) – Google
Public Presentations
Oral presentation at National Conference on Recent Advances in Electronics and Computer Engineering held at IIT Roorkee, (February 2015) & Poster presentation at 10th Indo-Australian Workshop (April 2014) on Biotechnology: Epithelial Development, Function and Disease- New Frontiers and Therapies
Topic - “Computational Prediction of Deleterious SNPs Involved in Pathway of Bacterial Invasion of Epithelial Cells (BIoEC) in Homo sapiens”