CONNIE CULLER

Celebration, FL 407-***-**** adyngy@r.postjobfree.com

Content Writer & Instructional Designer

Engaging Content Transformational Programs On-Brand Messaging PROFILE

Content creation and instructional design professional with over 20 years of experience producing transformational cultural and marketing initiatives. Highly skilled in marketing asset development, digital campaign executions, and brand furthering initiatives. Adept training and transformational program designer with record for producing engaging, informative, and targeted course content. Experienced in digital initiatives, strategic development, program architecting, and rollouts. Bringing to the table extensive education, and a background that spans education, marketing/advertising, and technical/content writing.

Content Writing: Held critical role creating content for wide range of projects, including in-depth and on-brand corporate and in-house training programs as well as diverse promotional and marketing campaigns utilizing extensive digital assets.

Strategic Development: Spearheaded strategic development, rollout, and executions for innovative digital offerings, market expansions, and corporate wide implementations. Instructional Design: Designed and rolled out multiple corporate-wide training programs, involving platform architecture, content and asset creation, and virtual and blended launches that were offered or provided to thousands of employees worldwide.

CORE COMPETENCIES

Technical Writing Relationship Building Content & Copy Writing Project Management Marketing & Advertising Communication Digital Strategy Training & Education Content Creation RELEVANT EXPERIENCE

Business Consultant Connie L. Culler Orlando, FL Sep 2020 to present Consult with large, medium, and start-up businesses to support their marketing, training design and delivery, content development and management, writing/editing, LMS setup and administration, and strategic planning initiatives.

• Projects completed for: Bone Dry Roofing (largest roofing contractor in the Midwest), WJ Bergin, Inc., St. Augustine Sailing, About Face Aesthetics, Advent Health, Inner Rock Group, VictorySong Design, etc. Engagement Content Manager Disney Institute Orlando, FL Sep 2014 to Sept 2020 Produced corporate training programs for outside companies based on the Disney approach to customer service, leadership, culture, and employee engagement. Led digital content strategy and design development enabling virtual and blended content launches.

• Spearheaded digital transformation, platform architecture development, and content creation for first in company history online programming offerings.

Training, Communications, & Events Manager Disney Destinations Orlando, FL Sep 2012 to Sep 2014 Directed production of online training courses targeting travel agents and introducing them to products, services, marketing, and sales tools offered by Disney. Controlled design and development of all course architecture and content. Managed and led team of 12 individuals.

• Developed innovative training approach including content elements, content architecture, and rollout plan for companywide implementation that revitalized customer service and employee engagement. Training Industry Marketing Manager Disney Cruise Line Orlando, FL Nov 2010 to Sep 2012 Led Sales & Travel Operations division during largest fleet expansion to date. Oversaw strategy development, creative production, and marketing/advertising campaigns. Managed brand development, recognition, and cultivation by facilitating effective campaigns and cross-functional collaboration.

• Introduced two new cruise ships, Disney Dream and Disney Fantasy, to market through strategic marketing that included strategy development, production of advertising assets, and coordinating public events. CONNIE CULLER Celebration, FL. 407-***-**** adyngy@r.postjobfree.com 2 Director of Business Development SMI Orlando, FL Mar 2007 to Nov 2010 Headed new business development efforts in service of $MM+ clients. Prepared proposals, developed pricing strategies, and negotiated contracts. Project managed high-volume jobs, interfacing with C-suite level decision makers, facilitating communication across levels and departments, and leading team of six.

• Controlled concept to launch branding, marketing, and communication strategy and execution for major new timeshare resort segment resulting in filling to capacity from day one and earning ARDA awards. Training & Development Consultant Word, Paper, & Scissors, Inc. Orlando, FL Jan 2006 to Mar 2007 Designed and wrote custom training programs for high volume clients, including Windham Resorts, HealthCentral, OldCastle, and Full Sail. Created in-depth and engaging program content focusing on project management, customer service, and communication.

• Created and rolled out transformational training program (content and design) for $3M client supporting 100K+ employees; interfaced with executive level stakeholders, and controlled project from implementation to roll out. Business Development Manager Disney Destinations Orlando, FL May 2002 to Sep 2006 Headed enterprise-wide integrations of e-distribution initiatives by coordinating communication and executions across offices in the United States, United Kingdom, Mexico, Canada, and Japan.

• Created a business process for content development that gained a patent application by Disney. TEACHING EXPERIENCE

Adjunct Instructor Valencia College Orlando, FL 2016, 2017, 2020 Classes English Composition I and II

Instructor University of Central Florida Orlando, FL 2011 Classes Greedy & Green: Literary & Digital Critiques of Corporate Social responsibility, Writing for Technical Professionals, and Digital Rhetoric.

Course Director Full Sail University Orlando, FL 2006 Classes Professional Writing

Instructor Polk State College Winter Haven, FL 2002 Classes English

Instructor Nova Southeastern University Orlando, FL 2001 Classes CLAST Preparation

Instructor Golf Academy of the South Orlando, FL 2000 Classes Introduction to Marketing

EDUCATION

PHD Text & Technology University of Central Florida Orlando, FL 2015 MBA Business Administration Stetson University Deland, FL 2001 BA English/Technical Writing University of Central Florida Orlando, FL 1989 TECHNICAL SKILLS

Learning management

system platform setup and

management

Microsoft Office Suite

Teachable

Canvas

KeyNote

Adobe Suite

Blackboard

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