Alicia Smith

315-***-****

adymx9@r.postjobfree.com

Career Summary

Results-oriented Sales Management professional offering 25+ years of exceeding customer and corporate expectations. Recognized for analyzing and achieving key metrics and the ability to communicate that information, via takeaways and action items, to different audiences. Skilled in training sales professionals and building high-achieving and dynamic sales teams. Areas of Expertise & Personal Characteristics

Strategic Client

Development

Sales Operations &

Leadership

Operating Budgets, P&L

Plan & Forecast

Contract Negotiations

Cost Reductions

Lead Generation

Convert Leads to Sales

Public Speaking

Marketing Strategies &

Events

Train, Motivate & Develop

Staff

Highly Innovative & Influential

Strategic & Analytical

Service-Oriented

Time Management

Career Experience

Sales Manager, O.B. Training, Utica, NY 4/2019 —

present

Role: Manage all existing accounts and new accounts for a high-end fitness facility. Directly responsible for growing client base, as well as overall retention. Assist in development of programs and use motivational interviewing skills to connect with clients and convert them into programs. Stay up-to-date on various selling methods, including best practices for sell-by-chat, ringless voicemails, email, and more. Keep detailed records on KPIs and sales goals to ensure targets are being met.

Selected Achievements:

• Developed, implemented, and trained staff on a monitor follow-up system to ensure prospective clients are touched at key moments, increasing our show rate for leads to 80%, with 70% of leads converting, on average.

• Helped create, implement, and sell a brand-new online program during the pandemic that brought in over $100,000 in new online business from April 2020 to June 2020.

• Increased average dollar sales within first quarter from $179 a month to $199 a month by selling higher ticket items, as well as add-on services.

• Increased active clients from 221 to 300 within the first six months.

• Brought EFT from $40,991 to $59,700 within 6 months.

• Doubled average sale from $599 to $1200 with the implementation of a new program, selling 17 programs in 28 days and bringing in over $21,000. Regional Manager, Jenny Craig (Weight Loss), Upstate NY and Pittsburgh 2000 — 2014; 2017 – 2018

Role: Managed regional sales operations for up to nine centers at a time overseeing 50+ managers, sales reps, and consultants. Provided leadership and training for staff and managers. Recruited, interviewed and hired new sales employees to ensure proper staffing needed to meet corporate goals and initiatives. Provided leadership and training for staff and Center directors. Selected Achievements:

• Led the charge to turn around an underachieving business, implementing changes that resulted in paying off a $300,000 debt and a complete transformation in the business.

• Took on the responsibility of three positions (operations, marketing, and training), implemented a metric program, and hired and trained the right people, increasing sales of our premium program from 30% to 82%.

• Consistently exceeded corporate goals and expectations with top sales metrics out of 400 centers throughout the U.S.

• Recognized for making “smart” business decisions and managing crisis situations.

• Designed effective marketing campaigns for radio personalities generating advertisement benefits.

• Increased leads by 66% - increased revenue 40% during a 20% decrease in corporate revenues.

• Initiated a bonus structure that aided the business’ transformation from struggling to profitable.

• Managed P&L’s for all locations.

• Increased profitability over 20% for all nine locations in 2017 - 2018.

• Trained staff on sales, profitability, and managing inventory and shrinkages. District Sales Manager, Avon Corporation, Rome through Cobleskill, NY 12/2015 – 6/2017

Role: Oversaw 700 Independent Sales Representatives and Leaders providing direction, coaching, training, recruitment, and goal setting. Lead marketing planner and coordinator, executed monthly events.

Selected Achievements:

• Grew leadership 10%, achieved and exceeded sales goals, and ranked above the national average.

• Coached over 700 Sales Reps resulting in sales growth, teamwork and increased revenue streams.

• Ensured corporate goals and KPIs were met through effective training and coaching.

• Worked to continuously elevate and innovate sales and recruitment practices by training team on social media best practices and developing new trainings and sales presentations.

• Developed and executed events that led to an increase in sales of 10%. Oversaw marketing displays and taught staff fundamentals of networking to drive in sales and actively recruit new reps.

Supervisor Outside Sales, Observer Dispatch / Gatehouse Media, Utica, NY 10/2014 – 10/2015

Role: Oversaw outside sales activities for the region. Recruited, interviewed, hired, and trained new employees. Developed sales and marketing plans and related budgets. Selected Achievements:

• Increased business growth by communicating, educating, identifying opportunities, supporting, and removing barriers for the sales teams.

• Identified an untapped market segment and won a $100,000 digital contract with an auto dealer.

• Effectively trained and empowered team, resulting in a low turnover rate and a 10% sales increase.

• Diverted the loss of current customers through effective customer service and active listening.

• Recognized for consistently meeting sales goals. Other Employment: Store Manager, McDonalds, Utica, NY 1984 - 2001

• Managed and trained up to 40 employees in this profit-driven business.

• Consistently met sales quotas.

• Received Manager of the Year and Top Sales Manager Awards. Education

Associates Degree, Business Major, Mohawk Valley Community College, Utica, NY Quotes from Performance Reviews about Alicia:

“…commands an audience when she presents and trains…leads by example.”

“…has adaptability, she quickly can assess a situation and change quickly to get positive results.”

“…has an eye for talent. She has a great knowledge of P&L and controls expenses.”

“…will take on any task given to her and maximize it. She is driven and a people person.”

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