David McKibbin

Public Relations, Marketing and Communications Specialist

E: adymms@r.postjobfree.com P: 561-***-****

Professional Summary

Creative, passionate, and strategic public relations and communications professional with four years of experience in media relations, social media, content creation, and copywriting seeking a position in a ma- jor US city.

Education

University of Florida, College of Journalism and Communications Master of Arts in Mass Communication, 2021, Gainesville, FL Graduated with Distinction University of Florida, College of the Arts

Bachelor of Arts in Theater, 2018, Gainesville, FL Magna Cum Laude Employment History

McK Productions

Communications Consultant - West Palm Beach, FL - August 2019 to present

• Using best practices to develop marketing, public relations, and social media campaigns

• Drafting press releases, compiling media/influencer lists, and maintaining press kits

• Coordinating media interviews

• Managing social media accounts (Facebook, Instagram, TikTok)

• Developing paid digital ad campaign

• Secured print, broadcast, and online coverage for clients

• Increased client sales by 38%

• Representative clients: Megan Ann Rasmussen Productions (Salt Lake City, UT), After Happily Ever After at The Players Theatre (New York, NY), Measure for Measure Theatre (Sunrise, FL), Shaka Soul Surfers (Coral Springs, FL), David A. McKibbin, PA - Attorney at Law (West Palm Beach, FL). Alpha Productions

Account Supervisor - Gainesville, FL - August 2020 to February 2021

• Developed and implemented strategy for MotoMeds, a pediatric mobile medication delivery service in rural Haiti

• Led a team of four account executives

• Managed social media pages

• Increased Instagram and Facebook followers by 50%

• Created a website and monthly newsletter.

Pierson Grant Public Relations

Intern - Fort Lauderdale, FL - March 2019 to August 2019

• Drafted press releases, media advisory, and social media copy for clients

• Compiled clips for media coverage reports

• Corresponded with a team of account executives and clients

• Representative clients: Broward Center for the Performing Arts, Aventura Arts and Cultural Center, The Frank Gallery, ArtServe, The Consulate General of Japan in Miami, Dairy Queen International, and TooJay's Deli.

David McKibbin

Public Relations, Marketing and Communications Specialist E: adymms@r.postjobfree.com P: 561-***-****

BroadwayWorld.com

Regional Writer - Fort Lauderdale, FL - January 2019 to present

• Composed theatrical reviews, news stories, and feature articles for the Miami, Fort Lauderdale, and Palm Beach regions of BroadwayWorld.com

• Published articles are available upon request.

Skills

• Strategic communication planning

• Digital Strategy: website, email, social media, blogs

• Multimedia: video editing, photography, graphic design, audio/podcasts, Adobe Creative Cloud

• Public speaking and presentations

• Media relations

• Influencer relations

• Crisis communication/issues management

• Media training

• Cision, Muck Rack, PR Newswire

• Social media listening and CRM tools (HubSprout, SalesForce)

• Writing: AP style, web copy, blogs, social media copy, press releases, feature articles, proofreading

• Measurement and evaluation.

Certificates/Courses

• Social Media Marketing: Social CRM, LinkedIn Learning

• Media Relations Foundations, LinkedIn Learning

• Writing Articles, LinkedIn Learning

• Adobe Creative Cloud Crash Course, LinkedIn Learning

• Social Media Marketing Trends, LinkedIn Learning. Interests/Hobbies

• Creative Writing/Storytelling: one-act and full-length stage plays, poetry

• Podcasting: Producer and host of “Directions and Dialogue,” a podcast where playwrights speak pas- sionately about their craft

• Music: Prior experience as a singer (classical, pop, jazz, and musical theater), piano, songwriting, ar- ranging (a cappella)

• Culinary Arts: Gourmet home cook with an interest in French, Italian, Asian, Southern, and Latin American cuisine.

Contact this candidate