DANIEL BLOIS

Roseville, California (OPEN TO RELOCATE) • 916-***-**** • adymer@r.postjobfree.com • linkedin.com/in/danielblois

Purpose-driven product and brand evangelist globally experienced in leading innovative customer-centric solutions for commercial and home lifestyle markets. Energized by fast-paced teamwork, I aspire to inspire diverse customers and influence stakeholders through inclusive collaboration across functions, geographies, and cultures, activating brand-elevating signatures serving people, planet, and commerce.

EXPERIENCE

Product Insight, Strategy, and Development Advisor

Product & Brand Consulting • Roseville, California

March 2021 – Present

Integrating customer-centric insights, trend research, data analysis, and forecasting to inform product design, brand development, positioning, and cost-effective market leadership strategies.

• Building and activating compelling human-centered brand storytelling and personalized content across all customer touch points.

• Extensive depth and expertise in the commercial, hospitality, and residential interior design industries bridging clients across Asia-Pacific, EMEA, and US markets.

Marketing and Business Development Director

Carpets International PLC • Bangkok & Atlanta

August 2021 – September 2022

Drive business growth in commercial, hospitality, and residential interior lifestyle markets with a new global brand vision, product strategy, and design roadmap showcasing company heritage, culture, and expertise.

• Spearheaded product business model, design vision, brand identity, sales strategy, showroom design, and customer experience to launch retail luxury rugs brand for home and hospitality—22% growth target.

• Originated new brand identity and architecture for the interior products division integrating all brand portfolios into a comprehensive and cohesive design solutions ecosystem—projected 15% sales increase.

• Initiated strategic research and development for the brand concept, product direction, and go-to-market for the new acoustics furniture, fixtures, and finishes portfolio.

• Improved market segment and customer targeting strategies to amplify value, innovation, and product design leadership for core commercial, residential, and hospitality carpet and resilient floor brands.

• Transformed globally remote design and marketing staff into an energized, customer-focused, and cross- functionally integrated creative team—improved project output by 25%.

• Drove direction and activation for multi-brand, multi-channel targeted digital marketing strategy across global markets: website, social media, e-commerce, agency management—27% lead generation increase.

• Elevated market recognition of flagship Royal Thai brand into the top ten Favorite Carpet Manufacturers (Floor Focus 2022)—service, quality, design, performance, and value.

Director of Product Design

Interface Inc. • Asia-Pacific

January 2018 – November 2020

Create and lead a compelling product vision and distinct brand story synergizing soft and hard flooring portfolio strategies across sales, marketing, design, manufacturing, and dealer channels.

• Led global cross-discipline teams in redesigning the product portfolio ecosystem for multi-category market and trend-leading carpet ranges featuring affordability, styling, and performance—launched top 7 selling designs with 42% of annual sales.

• Defined and activated the creative direction of a new customer-centric product marketing program— storytelling, styling, graphics, visualization, presentations, collateral, tools, showrooms, and trade events.

• Improved integrated processes for capturing and analyzing customer feedback, interior design trends, competitor and segment data to inform product development roadmaps and go-to-market strategies across design, manufacturing, sales, and marketing teams.

• Led planning, internal training, and regional launch events for the first comprehensive hospitality modular product system and customization program targeting 25% new sales growth.

• Advised manufacturing team on operational improvements and sustainability practices—rapid-creel systems, yarn preparation, set-up, calibration—for product agility, speed, and cost improvements.

• Optimized supplier partnerships to improve product design flexibility, sustainable attributes, and engineered performance for agile product development and customization service expansion.

Director of Global Concept Design

Interface Inc. • Singapore & Atlanta

January 2015 – December 2017

Redefine business vision and creative direction for leadership of 15 global creative services studios offering comprehensive custom interior designing solutions.

• Forged a new creative service model and sales-integrated operational strategy to globally align value proposition, branding, structure, service offer, visual output formats, sales, and metrics for maximized output and a seamless customer experience—improved productivity by 28%.

• Initiated personalized client engagement and feedback marketing strategy to differentiate a first-class design service offer—increased client-direct connectivity by 60%.

• Fostered ongoing development and mentoring of diverse design teams globally networked to lead creative thinking, ideation, stakeholder engagement, and presentations.

• Drove development for a new web-based customer-centered product customization platform and design visualization toolkit.

• Increased sales growth in new market segments, residential, healthcare, and hospitality with targeted design application solutions—secured over $380 million in global projects.

Design Director Asia-Pacific

Interface Inc. • Singapore & Tokyo

January 2008 – January 2015

Originate a unique Asia-Pacific regional creative vision to lead qualitative business integration and customer connectivity for brand direction and product development innovation.

• Led the design direction of first-in-market de-engineered low-cost, high-volume modular flooring products—launched 32 original styles driving 48% of annual sales.

• Championed a customer-centric design leadership narrative with re-branded showroom designs and inspired connective experiences—product stories, creative workshops, launches, trend forecasts, trade events, digital media events, and stakeholder conferences.

• Founded, designed, and managed industry-leading product and visualization services: studioNEST – a regional hub for product innovation and development; The Visual Studio – high-quality digital imaging and presentations; Asia Custom Center – comprehensive product customization and digital sampling.

• Pioneered a new product ‘seeding’ program for speed-to-market MVP launches expanding product introductions into new target market segments—increased product market reach by 25%.

• Produced continuous internal training programs, customer presentations, and sales tools to effectively communicate fit-for-purpose product applications and technical features.

EXPERTISE

Brand Strategy • Customer Engagement • Cross-function Teams Leadership • Design Leadership • Integrated Product Marketing • Manufacturing • Market Analysis • Presentation • Problem Solving • Product Development • Product Strategy • Sales Enablement • Storytelling • Team Development • Trend Research

EDUCATION

Environmental Psychology BS Studies

University of California Berkeley

Interior Space Design, Product Design & Visualization

International Academy of Interiors – Tokyo, Japan

Design Instructor Certification

Contact this candidate