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Google Ads Digital Marketing

Location:
McAllen, TX
Posted:
July 31, 2023

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Resume:

Rick Gamboa

LinkedIn 956-***-**** My Main Website adymdb@r.postjobfree.com Design Portfolio

Skills

• HTML CSS JavaScript jQuery TypeScript React Node MongoDB SQL Express SemRush Ahrefs HubSpot CRM

• Azure Cloud Computing Agile Tableau R JSON Unit Testing PHP Laravel Unity 2D Solidity Rest Python

• Microservices Distributed Systems Frontend Backend Full-Stack – All professional proficiency or above Experience Digital Marketing Coordinator Estrella Digital Media McAllen, TX, USA 04/2023 - Now

• Actively analyze and report on key performance indicators for 20 clients' digital marketing campaigns, contributing to data-driven

……decision-making and continuous improvement strategies for UI/UX, social media ads, OTT, PPC, and SEO. Web Development Consultant Backroad Technologies McAllen, TX, USA 02/2017 - 2021

• Jim Place Services: I built his website for promotional purposes and to accept payments online from his students. He is now able to conduct his courses online and attract students outside his home state of Ohio from the comfort of his own home.

• AlphaXL: Provided Amazon SEO and PPC services to rank the owner’s male supplements products higher in key search terms. We were able to lift product penalties that were left by the previous owner to boost product ranking and sales.

• Los Pinos Hardware: I built their website for promotional purposes and to collect emails. They landed immediate contracts via the site.

• Arxios: I provide data analysis and SEO services for the SaaS company to improve their website visibility and to improve subscriptions. Chief Information Security Officer Alegre Home Health Mission, TX, USA 01/2020 - 06/2020

• The main role was to make sure Azure cloud systems were operational, secure, and HIPAA compliant regarding patient documentation.

• Assist the main EMR nurse with converting, storing, and securing patient paper documents to digital files from 1972 - 2020.

• Install data collection tools and forms within the company website to accept referral forms and payment methods online.

• Provide IT support to all departments within the main office if any technical bugs or issues arise within their systems. Digital Sales Specialist Gatehouse Media McAllen, TX, USA 12/2018 - 01/2020

• Designed, prepared, and presented marketing proposals to vetted businesses across the United States using data-backed insights.

• Reported directly to the Senior Marketing Director: I’d prepare reports on weekly ad spending and weekly sales productivity reports for all eight offices in the state of Texas.

• Provided monthly SEO audit reports for all company websites within Texas and worked with all IT departments to execute improvements.

• Conduct meetings with both marketing and sales departments to better work together alongside each other for improved product sales. SEO Manager Painting & Vino Remote 07/2017 - 07/2018

• Provided on and off-page SEO services for all 40 locations while assisting the marketing director with content strategy and execution. SEO Manager SA Cabinets & Granite Remote 04/2016 - 10/2017

• Provided on and off-page SEO services to outrank other home installation service providers within the city of San Antonio. Education College Experience Texas State University San Marcos, Texas 08/2010 - 12/2015

• Major in Business Administration

Projects

• CartoonsNFT: I am assisting the team with web development updates and Discord server bot development for added utility.

• BrainTrustCrypto: I built a crypto-themed blog that automatically uploads up-to-date content covering news about the markets. Certifications

• Google Analytics Certification: 8 courses that teach relevant techniques using spreadsheets, SQL, Tableau, and R for business analysis.

• Google Ads Certification: Teaches how to create & manage effective search ad campaigns via the Google Ads Platform.

• Google Ads - Measurement Certification: Teaches Google Ads tools for tracking, analyzing, and optimizing ad campaign performance.



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